In August 2010 we launched our new Intel Newsroom site, a culmination of several years of research and experimentation of best practices in the use of social media, multimedia, search engine optimization (SEO) and a range of interactive tools, all developed to extend the effectiveness and reach of our online corporate PR activities - or in simple speak, to help carry and spread the Intel story.
The new site is tailored for advanced:
- Content Portability—using RSS, cut-n-paste, embeddable snippets and other means to make all Intel news content and supporting multimedia portable from point of origin out to limitless online destinations (bloggers, subscribers, readers, news aggregators, etc.)
- Content Shareability—making Intel news content easy for our audience to quickly grab and share on Twitter*, Facebook*, Google Buzz*, Digg*, etc. using share widgets, offering short pre-made tweet samples w/short URLs, etc.
- Content Searchability—making sure content is optimized in every possible way to organically rank at the top of search engines for keywords that we are targeting
In addition to the wide range of features integrated into the site’s content (content-rich media kits, share, like and utility toolbars, social integration), what makes the site truly unique is that the new Newsroom is built on a community platform. This enables us not only to have a dynamic publishing engine which dramatically increases our ability to extend the reach of Intel news far beyond the walls of Intel.com, but also allows us to build, broaden and deepen relationships with our increasingly diverse online audience spanning everyone from global journalists and influencers to bloggers, enthusiasts, consumers and even the techie person in the family that everyone turns to for advice on buying their next PC or computing device. The community-based news site model is a pioneering step in the world of corporate PR in a time when the PR industry is making major shifts from traditional to online and social media, so the Intel Newsroom is enabling us to forge ahead in the spirit of innovation, continuous improvement and ongoing experimentation.
For headlines and additional coverage about the Intel Newsroom, check out:
- Bulldog Reporter: What's Next: Intel's Online Media Relations Manager Says Social-Based Online Newsrooms Are at the Tipping Point
- Ragan.com: Intel Reinvents Its Online Newsroom as a Dynamic Hub(pdf) or the online version (login required).
- Proactive Report: Social Media Newsroom - Intel Debuts Social News Hub
Thanks for visiting the new Intel Newsroom!
Online Media Relations Manager