Report Identifies Critical Strategies that Industry Needs to Adopt for Society to Realize the Promise of Big Data
- The insight created by big data technologies has the potential to transform society by enabling new scientific discoveries, business models and consumer experiences.
- A group of common, fundamental barriers - like privacy concerns and unwillingness to share data - needs to be addressed in order to achieve the ‘Data Society’ that big data promises.
- The Data Society Manifesto is a nine-point call to action, published by Intel, that outlines the steps industry leaders need to take in order to start overcoming these challenges.
A new research report, The Data Society Manifesto, reveals nine strategies critical for society to realize the full potential of big data technologies. Published by Intel, the manifesto is based on in-depth interviews with industry experts in big data, security, technology and privacy.
Big data technologies are transforming industries as diverse as healthcare, retail, logistics and manufacturing. The ability to combine and analyze huge and disparate data sets to create real insight has the potential to transform society by enabling new scientific discoveries, business models and consumer experiences. Barriers remain, though, if we are to achieve the benefits of the ‘Data Society’ that big data promises. The Data Society Manifesto outlines the steps that must be taken by industry leaders in order for us to start overcoming these challenges.
“Big data has such tremendous potential to transform society and enrich our lives,” said Patrick Buddenbaum, Director, Enterprise Segment, Datacenter & Connected Systems Group, Intel, “but there are common barriers that the industry faces that hinders the mass adoption of big data analytics technologies. For example, an unwillingness to share data, a lack of data analysis skills, and uncertainty from the public about how their data might be used. Rather than talk more about the challenges, Intel is outlining nine areas industry leaders can focus on to overcome these barriers, and help realize the potential of big data.”
The nine strategies recommended in the manifesto are:
- Win over the experts: To win the support of experts who might feel threatened by big data, run big data projects alongside them. Compare the machine predictions with their own and show them how big data, combined with their expertise, produces the best results.
- Encourage data sharing: To enable small businesses and research organizations to benefit from big data, we need to move to a culture where anonymized data is openly shared.
- Educate tomorrow’s data scientists: Few people today have the technical and statistical knowledge required. We must start educating tomorrow’s data scientists today.
- Make the tools easier to use: We need tools for business managers, not data scientists. Ultimately, big data will enable automated decisions that are integrated into business processes.
- Build in security from the start: Security cannot be an afterthought. It must be built in to every data project, from the very beginning.
- Stop storing everything: To prepare for tomorrow’s data volumes, be selective now. Start with the business case, and work out what data you need. Don’t try to keep everything forever.
- Write privacy policies that build trust: Without a clear understanding of how you can use their data, customers will become increasingly unwilling to provide it.
- Remember that data represents real people: Don’t cause offence by using or seeking information that you couldn’t politely discuss in person.
- Regulate use and abuse of data: The legal framework must switch from regulating data collection to regulating its use. It should prevent the deliberate re-identification of people in anonymized data.
The Data Society Manifesto was released at Intel's Internet-of-Things meets the Data Centre Event, in London on 7th November 2013. There is a one page summary of the manifesto, backed by an in-depth report that explains each strategy in more depth, including quotes from experts interviewed. More information on the manifesto is available here:
- Download a one page executive summary of the Data Society Manifesto
- Download the full Data Society Manifesto research report
Presentations and Keynotes from the London event:
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