• GE Healthcare and Intel to establish evaluation lab in Israel to align and optimize the companies' products


March 14, 2012, Haifa, ISRAEL - GE Healthcare, the healthcare division of General Electric and Intel Corporation announced today the creation of an evaluation lab in Israel in an effort to jointly test new technologies. The lab is located at the GE Healthcare premises in Tirat Carmel, in close proximity to the Intel R&D center in Haifa, with managers and employees from both companies leading the activities in the collaboration.The lab will focus on aligning and optimizing the companies' products, such as Intel's microprocessor technologies and products of GE Healthcare including ultrasound diagnostic imaging systems.


"The long term objective of this collaboration is to scale these activities to other GE product areas and use the lab as a worldwide hub for all Intel technologies and expertise," said Michelle Tinsley, general manager of Intel's Intelligent Systems Group. "As leaders in our respective industries, Intel and GE Healthcare aim to bring truly innovative technologies to the medical imaging industry."


As part of the collaboration, GE Healthcare and Intel will provide technology and expertise support. In addition, GE Healthcare will provide hosting and operational management for the facility.


"This is an exciting collaboration between two global companies who are industry leaders in technology innovation," said Mike Harsh, GE Vice President and GE Healthcare Chief Technology Officer. "The hope is that this partnership between GE and Intel will lead to the development of affordable and advanced healthcare technologies that ultimately will bring better healthcare to more people around the world."


About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and
Intel has been operating in Israel since 1974. The company is mainly engaged in the development and production of network and communication products and microprocessors.It has four development centers (Haifa, Yakum, Jerusalem and Petach Tikva) and two production plants (Kiryat Gat and Jerusalem), and employs more than 7000 people directly, as well as several thousand external service providers.

More information can be found on the company websites: Intel International -, and Intel Israel –


About GE Healthcare
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.
Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at
For our latest news, please visit

Saïd Business School, University of Oxford to Map the Future of Retail in Intel-Sponsored Initiative

  • Major new research project, by Saïd Businsss School at the University of Oxford, to be sponsored by Intel;
    the future of the retail industry to be studied and modelled.
  • Intel to showcase augmented reality, gesture recognition, digital signage and mobile web applications
    at Retail Business Technology Expo, London.
  • Kraft Foods, the LEGO Group and Uma, amongst customers revealing their latest technology innovations
    for customer engagement.


RETAIL BUSINESS TECHNOLOGY EXPO, London, March 13-14, 2012 – Intel Corporation is working with industry partners and customers to help redefine retail business models, while a new research initiative with Saïd Business School, Oxford  is set to help map out the future of the retail industry.


As technology increasingly influences the way consumers shop, and pricing information is more immediately available at the point of purchase, retailers are facing new challenges to remain competitive. Close cooperation between Intel and the retail ecosystem has allowed 2nd generation Intel® Core™ processor-based technologies to form the foundations of new, visually stunning shopping experiences. All of this means a more enjoyable, information-rich environment for consumers. Importantly it also helps businesses to respond to some of the most pressing challenges they face in this evolving market.


Amongst the technologies developed by Intel and adopted by its customer is the Intel® AIM Suite. When integrated into retail solutions, the Intel AIM Suite allows for rapidly generated content which is targeted to the needs of each unique consumer, helping deliver a more personalised shopping experience. Supporting the growing demand for measurable and highly targeted marketing and sales campaigns, the Intel AIM Suite can anonymously collect valuable shopper data to more accurately measure interactions and outcomes.


The Future of Retail Revealed

One example of the new retail vision has been delivered thanks to a collaboration between Intel and Kraft Foods. The goal was to develop an immersive customer experience that combines interactive visual merchandising, self-service sampling, and audience detection technology.  ‘Diji-Taste’ has now been born – a Facebook-enabled solution that delivers an immersive and interactive vending solution. With social media integration, social gaming (while you wait for product to dispense), mobile device integration, product advertising – all supported by analytics capabilities and inventory tracking – it truly represents a new direction in retail.


Uma will be unveiling the second generation of their uma SKINTM semantic display product at the Intel booth. Based upon the Intel® Core® Platform and Intel® AIM Suite, uma SKINTM is an interactive multitouch wall which uses advanced displays. It enables customers to dive into more than 25,000 products from more than 500 brands and aggregates expert comments and social media feeds. Customers may select to compare products and copy those products to their mobile devices for order or checkout. Additionally, the integration of the Intel® Audience Impression Metrics Suite (Intel® AIM Suite) enables retailers to better understand characteristics of the wall’s users, including gender, age, interests, impressions, and other demographics.


Another highlight at the booth is the Metaio software based DIGITAL BOX kiosk, currently installed in all LEGO Brand Stores worldwide and recognized as one of the best examples of augmented reality (AR) in retail today. Combining the added value of more confident buying decisions with product fascination makes it a one of a kind in this domain. Customers can hold LEGO boxes up to the DIGITAL BOX and watch a 3D animation of the product – from all angles, in every detail – in their hands.


The traditional retail business model is broken

This is the hypothesis that the Oxford Institute of Retail Management, part of the Said Business School at the University of Oxford, will be examining as part of a comprehensive new study into the very future of the retail business. Sponsored by Intel, the project will explore that fact that technology is changing the way in which customers shop, a trend which demands that retailers reconsider their business models.


The research team will conduct interviews with industry leaders, experts and trend-setters in the process of testing various scenarios for the future of retailing. This will see them examine the growing need to bring physical and digital worlds closer together, considering the raft of challenges it brings. From keeping on track with advances in mobile technologies to the integration of new solutions with legacy systems, and with new security issues emerging as applications and data proliferate, the retail world is set to see a fundamental shift.


The importance of the study goes beyond the development of new technologies alone. Changes in the nature and scale of the retail industry have far wider socio-economic implications. From new and varied employment opportunities to the reshaping of the traditional town centre, which may occur as new digitally-enriched stores become a reality, the research is expected to chart a new era for the retail industry.


About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and


Intel is a trademark of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

Hanover / CeBIT, Feldkirchen, March 5th 2012 – During CeBIT 2012 Intel will turn Hall 23 into a comprehensive showcase of the latest Ultrabook™ laptops as well as a vast paradise for the gaming community.

During March 6-10 visitors can experience the possibilities unleashed by Ultrabooks from leading manufacturers such as ASUS, Dell, HP, Lenovo, Samsung and Toshiba in the Ultrabook Showcase. The ultra responsive, ultra sleek and ultra stylish devices will be on display in Hall 23, Booth A01 - 1.3 and ready for hands-on use. In addition apps for mobile devices such as netbooks and Ultrabooks can be tried out at the Intel® AppUp Center Booth.

Hall 23 will once again become a gaming mecca as the “Intel Extreme Masters Hall”. The Electronic Sports League (ESL) will present electronic sports at the highest international level and the best gamers in the world will challenge each other in the finals of the Intel Extreme Masters 2011/12.
In these free gaming areas, all visitors will have the opportunity to watch and play many of the current video game hits , running on the latest Intel® Core™ processors enabled PCs.

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