Intel Newsroom Europe

3 Posts authored by: Pavel Svoboda

Saïd Business School, University of Oxford to Map the Future of Retail in Intel-Sponsored Initiative

  • Major new research project, by Saïd Businsss School at the University of Oxford, to be sponsored by Intel;
    the future of the retail industry to be studied and modelled.
  • Intel to showcase augmented reality, gesture recognition, digital signage and mobile web applications
    at Retail Business Technology Expo, London.
  • Kraft Foods, the LEGO Group and Uma, amongst customers revealing their latest technology innovations
    for customer engagement.


RETAIL BUSINESS TECHNOLOGY EXPO, London, March 13-14, 2012 – Intel Corporation is working with industry partners and customers to help redefine retail business models, while a new research initiative with Saïd Business School, Oxford  is set to help map out the future of the retail industry.


As technology increasingly influences the way consumers shop, and pricing information is more immediately available at the point of purchase, retailers are facing new challenges to remain competitive. Close cooperation between Intel and the retail ecosystem has allowed 2nd generation Intel® Core™ processor-based technologies to form the foundations of new, visually stunning shopping experiences. All of this means a more enjoyable, information-rich environment for consumers. Importantly it also helps businesses to respond to some of the most pressing challenges they face in this evolving market.


Amongst the technologies developed by Intel and adopted by its customer is the Intel® AIM Suite. When integrated into retail solutions, the Intel AIM Suite allows for rapidly generated content which is targeted to the needs of each unique consumer, helping deliver a more personalised shopping experience. Supporting the growing demand for measurable and highly targeted marketing and sales campaigns, the Intel AIM Suite can anonymously collect valuable shopper data to more accurately measure interactions and outcomes.


The Future of Retail Revealed

One example of the new retail vision has been delivered thanks to a collaboration between Intel and Kraft Foods. The goal was to develop an immersive customer experience that combines interactive visual merchandising, self-service sampling, and audience detection technology.  ‘Diji-Taste’ has now been born – a Facebook-enabled solution that delivers an immersive and interactive vending solution. With social media integration, social gaming (while you wait for product to dispense), mobile device integration, product advertising – all supported by analytics capabilities and inventory tracking – it truly represents a new direction in retail.


Uma will be unveiling the second generation of their uma SKINTM semantic display product at the Intel booth. Based upon the Intel® Core® Platform and Intel® AIM Suite, uma SKINTM is an interactive multitouch wall which uses advanced displays. It enables customers to dive into more than 25,000 products from more than 500 brands and aggregates expert comments and social media feeds. Customers may select to compare products and copy those products to their mobile devices for order or checkout. Additionally, the integration of the Intel® Audience Impression Metrics Suite (Intel® AIM Suite) enables retailers to better understand characteristics of the wall’s users, including gender, age, interests, impressions, and other demographics.


Another highlight at the booth is the Metaio software based DIGITAL BOX kiosk, currently installed in all LEGO Brand Stores worldwide and recognized as one of the best examples of augmented reality (AR) in retail today. Combining the added value of more confident buying decisions with product fascination makes it a one of a kind in this domain. Customers can hold LEGO boxes up to the DIGITAL BOX and watch a 3D animation of the product – from all angles, in every detail – in their hands.


The traditional retail business model is broken

This is the hypothesis that the Oxford Institute of Retail Management, part of the Said Business School at the University of Oxford, will be examining as part of a comprehensive new study into the very future of the retail business. Sponsored by Intel, the project will explore that fact that technology is changing the way in which customers shop, a trend which demands that retailers reconsider their business models.


The research team will conduct interviews with industry leaders, experts and trend-setters in the process of testing various scenarios for the future of retailing. This will see them examine the growing need to bring physical and digital worlds closer together, considering the raft of challenges it brings. From keeping on track with advances in mobile technologies to the integration of new solutions with legacy systems, and with new security issues emerging as applications and data proliferate, the retail world is set to see a fundamental shift.


The importance of the study goes beyond the development of new technologies alone. Changes in the nature and scale of the retail industry have far wider socio-economic implications. From new and varied employment opportunities to the reshaping of the traditional town centre, which may occur as new digitally-enriched stores become a reality, the research is expected to chart a new era for the retail industry.


About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and


Intel is a trademark of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

Hanover / CeBIT, Feldkirchen, March 5th 2012 – During CeBIT 2012 Intel will turn Hall 23 into a comprehensive showcase of the latest Ultrabook™ laptops as well as a vast paradise for the gaming community.

During March 6-10 visitors can experience the possibilities unleashed by Ultrabooks from leading manufacturers such as ASUS, Dell, HP, Lenovo, Samsung and Toshiba in the Ultrabook Showcase. The ultra responsive, ultra sleek and ultra stylish devices will be on display in Hall 23, Booth A01 - 1.3 and ready for hands-on use. In addition apps for mobile devices such as netbooks and Ultrabooks can be tried out at the Intel® AppUp Center Booth.

Hall 23 will once again become a gaming mecca as the “Intel Extreme Masters Hall”. The Electronic Sports League (ESL) will present electronic sports at the highest international level and the best gamers in the world will challenge each other in the finals of the Intel Extreme Masters 2011/12.
In these free gaming areas, all visitors will have the opportunity to watch and play many of the current video game hits , running on the latest Intel® Core™ processors enabled PCs.


Company Opens New Product Development Center, Expands Intel Labs Experience and Interaction Research


  • Global Automotive Innovation and Product Development Center will accelerate innovations and product development for in-vehicle infotainment and telematics solutions.
  • Karlsruhe center is the latest member of Intel Labs Europe, European network of R&D labs
  • Intel expands Intel Labs research to further explore relationships among human behavior. cars and technology  and invests in academic outreach program to foster open innovation.
  • Intel Capital announces $100 million Connected Car Fund focused on investing in automotive technology innovation.

SANTA CLARA, Calif., and KARLSRUHE, Germany, Feb. 29, 2012 – Intel Corporation today announced several automotive investments and initiatives designed to spur innovation and product development that will enable new and innovative connected car experiences. The investments include the new Automotive Innovation and Product Development Center located in Karlsruhe (Germany), expansion of Intel Labs Interaction and Experience Research (IXR) in automotive, an academic outreach program, and the establishment of the $100 million Intel Capital Connected Car Investment Fund.


"In today's mobile world, personal computing touches every part of consumers' daily lives while at home, at the office and on the road," said Intel President and CEO Paul Otellini. "By broadening our research efforts, academic and capital investments and opening the Automotive Innovation and Product Development Center, Intel is deepening its understanding of how people interact with their cars and how Intel innovations can enhance the automotive experience."


The Automotive Innovation and Product Development Center will serve as Intel's global center of competence for the development of products and technologies for in-vehicle infotainment and telematics solutions for the connected car. The center will optimize Intel technologies for applications and services as well as capabilities for consumer electronics integration, performance optimization and system design.


Located in Karlsruhe, Germany, the site benefits from its proximity to top technical universities and a robust ecosystem of hardware and software vendors with expertise in automotive technology. The customized facility features a unique secured car park that provides an on-site location for Intel to install, test and showcase developments. Additional features include state-of-the-art instrumentation, a myriad of antennae to provide satellite, TV, digital video and GPS for development and testing, and a world-class engineering compute infrastructure.


The new Karlsruhe facility is part of Intel´s Automotive Solutions Division within the Intel Architecture Group and is in addition the latest member of Intel's European research and development network Intel Labs Europe, which consists of currently 27 R&D centers and more than 1500 R&D professionals.


Intel also announced plans for a comprehensive academic program that includes fundamental and applied research, curriculum development and internship programs to foster the exchange of innovative ideas among academia, Intel and the automotive industry. The program will be hosted at the Karlsruhe site and will tap into an extensive Intel European Research and Development network of researchers and developers, labs and research relationships.


Expanding Research to Explore Human Interactions in Vehicles


With the expansion of Intel Labs Interaction and Experience Research, Intel and its customers will obtain valuable insights into consumer experiences in the vehicle. Intel aims to apply that knowledge to the development of technology solutions for the vehicle and transportation infrastructure to make the driving experience more enjoyable, intuitive and safe. For example, Intel is looking at new ways to use the Internet, sensors and context-aware technology to determine what and how information should be presented to drivers and passengers to reduce complex interactions while driving.


Intel Capital Creates $100 Million Connected Car Fund


Today, Intel Capital became the first global technology investment organization to announce an investment fund focused on fostering automotive technology innovation. The Intel Capital Connected Car Fund aims to accelerate the seamless connection between the vehicle and consumer electronic devices as well as drive new in-vehicle applications, services and differentiated user experiences based on Intel technologies. Over the next 5 years, Intel Capital will invest in hardware, software and services companies that are developing leading-edge ingredient technology and platform capabilities that support Intel's focus areas in automotive.


About Intel Labs Europe


Intel R&D Innovation in Europe is driven by a network of research labs, product development labs, and innovation labs spanning the region as well as a variety of Intel business units. Intel Labs Europe was formally established in early 2009 as the central means of coordinating activities across this diverse and extensive network, and to strengthen and improve Intel's alignment with European R&D. Today, Intel Labs Europe consists of 27 R&D centers employing more than 1500 R&D professionals. Additional information is available at



About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and


Intel is a trademark of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

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