Brits Swap Sofa For Social When It Comes To ‘Event TV’


The nation are sharing and chatting online as live TV shows play out

London, September 29th 2010 – With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold. Research from Intel has found that almost half of (45%) Brits have admitted to using sites like Twitter, Facebook and MSN messenger to discuss a TV programme whilst it’s on air.

Surprisingly, it’s the girls who are leading this social change with more than half (51%) of them using the online chat offerings whilst watching TV when compared to only 38% of men. With the ease of staying in touch online, a fifth (21%) of Brits would actually cancel a social engagement if it meant missing their favourite programme. Fuelling this technological revolution is the increasing amount of hardware people have access to. Other devices used while watching TV include a laptop (57%), a desktop computer (23%) and an internet enabled smart phone (19%).

In fact, two thirds (63%) would like for their TV to access the internet so that they can find more information on the shows they’re watching, shop online and use social networking sites.

The year’s biggest TV events have seen conversation go online world-wide. While X Factor attracted over 11 Tweets per second (11.49), last year’s Strictly Come Dancing drove almost 7 Tweets per second (6.67)[i] and even the more serious UK election debates drove over 29 (29.06) tweets per second[ii].

Commenting on the research, David McKeown, Sales & Marketing at Intel UK & Ireland, said: “It seems we are becoming a nation of armchair pundits, sitting watching TV with laptops at the ready so we can share our own commentary and opinions with friends and family whilst watching popular TV through social networks like Twitter and Facebook. The rise of event TV is really fuelling this trend, especially for women who are talking about shows like X Factor and Strictly Come Dancing.”


“This clearly demonstrates an appetite from consumers to have Internet connectivity whilst watching TV. Smart TV – a technological revolution will change the way we view TV forever. It will not only become more interactive and responsive, but it will make TV an even more social experience”, David added.

Smart TVs will enable users to tailor content to their individual needs and interact about latest programmes more socially and immediately. Intel is at the heart of creating the platforms to make this revolution possible by working closely with the likes of Google TV and YouView in the UK.

Smart TV solutions featuring the Intel® Atom™ processor combine performance, world-class HD video and audio decode and advanced graphics. Intel’s vision is to bring personal content, favourite websites and social networks to the TV in a new way.


~ Ends ~

Notes to editors

Survey information

This independent survey was conducted in August 2010 by RedShift Research on behalf of Intel through an online questionnaire. The respondents were nationally-representative of the adult population. The breakdown of the 7,012 respondents by region is: France (1,007), Germany (994), Italy (1,002), Netherlands (994), Spain (1,000), Sweden (1,002) and UK (1,002).

Other findings include:

  • 40% watch TV to spend time with family and friends
  • 68% spend more time with the family watching TV than dining together
  • 39% find the number of TV channels overwhelming
  • 94% watch the same handful of programmes every night
  • Almost half (47%) want to watch popular TV shows at the same time as everyone else
  • 57% of online comments posted are in relation to ‘event TV’ live sports or reality TV shows like X Factor and Strictly Come Dancing


About Intel

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at and

Intel, Intel logo and Intel Atom are trademarks of Intel Corporation in the United States and/or other countries.

* Other names and brands may be claimed as the property of others.



Perveen Akhtar

Intel UK PR Manager

+44 (0) 1793 403136

Miranda Gulland

Hill & Knowlton

+44 (0)207 973 5987


[i] Source: number of Tweets during the broadcasts sourced from MAP Sysomes Online tool calculated using the length of the show. For more information visit

[ii] Source: eWeek Europe, ‘Tweeters Love Nick Clegg in Real-Time Debate Response’, April 16, 2010

Intel® Sponsors of Tomorrow™ campaign continues to reach new audiences by releasing Bass Jump online video

UK, London, September 16th, 2010 – The Intel® Sponsors of Tomorrow™ marketing campaign takes a comical twist this Autumn with the release of an online video of the world’s largest Intel chime. The Bass Jump video aims to engage with new audiences and demonstrate Intel’s creative and open approach to marketing.

Bass Jump will further build upon the success of Intel’s popular Cannonbells video. Launched in 2009, Cannonbells reached over 1.6 million views globally and showed five Finnish employees being fired out of a cannon at giant wind chimes that mimic the Intel chime. Bass Jump will feature five Romanian Intel employees diving from a rooftop onto inflatable cushions. Each will in turn create gusts of air that trigger a series of comical horn blasts which will replicate the well-known Intel chime sequence.

This campaign again highlights the more humorous side of the company’s marketing strategy which is often left concealed, and shows Intel in a different light. Simon Shipley, Communications Strategy Manager, Intel EMEA commented: “The Intel chime is iconic and it’s something people across the world associate with regardless of their understanding of our technology. So by using it in our video we hope to challenge thinking and show our true personality. Based on the success of Cannonbells, we are confident it’s something that will really entertain and engage consumers across Europe and indeed globally.

The Intel Sponsors of Tomorrow campaign showcases the latest Intel technologies and demonstrates how it is helping shape the future. With Intel technology integral to so many elements of everyday life, the campaign aims to educate consumers on how technology can be used in various ways. From the simplest of personal computing tasks to more complicated natural disaster city infrastructure monitoring.

In addition to the online video, Intel in collaboration with MRM London, has created a unique website for Bass Jump which features the main video, behind-the-scenes footage and profiles of the characters involved, as well as a link to a Flash-based game in which consumers can time the five Romanian jumpers into action in order to get the chime to sound right. The Bass Jump game is hosted on its own Facebook page so people can become Bass Jump fans and easily play the Bass Jump game.

Intel’s five-note jingle was introduced in 1992 as part of the Intel Inside® marketing campaign. It achieved enormous success: by its tenth anniversary the bong was being used in 130 countries around the world, and twenty years later is heard every five seconds somewhere around the world[1] and most recently Fastcompany rated the jingle as the second most addictive sound in the world, after a baby’s giggle[2].

-- Ends --

About Intel

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at and

Intel, Intel logo, Intel Sponsors of Tomorrow and the Intel Sound Mark are trademarks of Intel Corporation in the United States and/or other countries.




WHEN:Sept. 13-15, 2010
WHERE:Moscone Center West, San Francisco

In its 13th year, the Intel Developer Forum (IDF) is where Intel Corporation and high-tech industry executives, designers and engineers come together to share their latest innovations and vision for the future of technology. Spanning the hardware and software worlds of wireless mobility, home, enterprise and future technology and research, IDF will focus on Intel’s directions for the next year and beyond.  Guided by the theme, “The Future Saved a Seat for You,” the event will unveil Intel’s plans for its Intel® Core™, Atom™ and Xeon® processor families, and the software and platforms around each.

A strong keynote slate featuring Intel executives is one source for insights and inspiration. Keynoters are:

Day 1

  • Opening keynote with Paul Otellini, president and CEO.
  • “Performance Computing: Making the Extraordinary Ordinary” with David Perlmutter, executive vice president and general manager, Intel Architecture Group.

Day 2

  • “Creating the Experience Continuum on Intel® Architecture” with Renee James, vice president and general manager, Software and Solutions Group.
  • “Smart, Connected, Transformational – Fueling the Continuum of Computing with the Intel® Atom™ Processor” with Doug Davis, general manager, Embedded and Communications Group.

Day 3

  • “Context: How it Will Really Change Everything” with Justin Rattner, vice president and director, Intel Labs, and chief technology officer and Intel Senior Fellow

Exhibition: More than 150 leading companies from around the world will have hands-on demonstrations of their newest innovations and future technologies at the IDF Industry Technology Showcase.

Networking: IDF offers media and analysts indispensable opportunities to speak one-to-one with Intel managers and engineers whose work will impact the direction of future technologies. Hot Topic Q&As, lecture sessions, hands- on labs and many other opportunities will enable you to have your technical questions answered by Intel Fellows and Intel industry experts in an informal setting.




More than 5,000 attendees expected from around the world.


Media contact: Alistair Kemp, PR manager for Business and Technology, Intel UK



  • Intel to purchase Infineon's Wireless Solutions Business, called WLS, in a cash transaction valued at approximately $1.4 billion. The deal is expected to close in the first quarter of 2011.
  • WLS sale enables Infineon to expand leading position in markets for automotive, industry and security technologies.
  • WLS will operate as a standalone business. Intel is committed to serving WLS' existing customers, including support for ARM-based platforms.
  • The acquisition expands Intel's current Wi-Fi and 4G WiMAX offerings to include Infineon's 3G capabilities and supports Intel's plans to accelerate LTE. The acquired technology will be used in Intel® Core processor-based laptops, and myriad of Intel® Atom™ processor-based devices, including smartphones, netbooks, tablets and embedded computers.
  • The deal aligns with Internet connectivity pillar of Intel's computing strategy.


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