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Intel ‘Visual Life’ Brings a 21st Century Interpretation to the Classics

in a Union of Old Art and Modern Technology

NEWS HIGHLIGHTS

  • Intel launches exhibition to explore the relationship between art and technology and celebrate its role in inspiring modern creativity as part of its Visual Life campaign
  • Intel technology used to recreate and reinterpret classic artworks from history with latest cutting-edge techniques, including 3D animation, conductive ink and motion capture
  • Intel’s Remastered exhibition opens to the public from 10th – 13th March at London’s One Marylebone and is also available online – www.intel.co.uk/remastered

 

LONDON, March 9, 2011 – Intel Corporation today opens the doors to a unique exhibition in London that explores the relationship between art and technology. Bringing to life the inspiration behind Intel’s Visual Life campaign, “Remastered: A Visibly Smart Production from Intel” brings the art and technology world together in a fusion of classic art and boundary-pushing technology.

In collaboration with its curatorial and creative partner jotta, Intel re-tells the stories of some of the most famous pieces of art from history, using technology to re-interpret their meaning for a contemporary audience. The exhibition unlocks the creative potential of technology and underlines how visual masterpieces can be created with simply a mouse as a brushstroke or a screen as a canvas. It is open to the public at One Marylebone from 10th March – 13th March.

Showcasing some of today’s leading creative talent, the exhibition features artworks made possible through the use of technology. Artist Eric Schockmel uses 2nd Generation Intel® Core™ processor technology to create a stunning visual animation of J.M.W. Turner’s painting, “Rain, Steam and Speed – The Great Western Railway.” Food architect duo Bompas & Parr will use crowd sourcing to add a social finish to its food art re-creation of Leonardo da Vinci’s “The Last Supper,” which features famous “last meals” from history, including a first-class menu from the Titanic and last meal of death row inmate Robert Buell.

“Remastered sees Intel working with leading creators and innovators to showcase what’s possible with 2nd Generation Intel Core processors,” said Gail Hanlon, marketing director, Intel UK and Ireland. “Working with jotta and the participating artists has been a real cultural journey. Seeing how technology can influence the creative process is a fantastic experience. We hope that visitors to the exhibition will appreciate our modern take on the classics and will be inspired to go home and use technology to create their own visual masterpieces.”

Ben James, jotta’s head of creative, said: “The broad range of work and outcomes exhibited within Remastered help demonstrate how technology is being adopted practically and conceptually by artists and designers across all disciplines. The intersection of technology and art has gone far beyond its creation on a computer to a symbiotic relationship -- one where new technology offers new opportunities to the artist or designer who, in return, provides ever-evolving experiences and contexts to our relationship with technology.”

“[Vincent] Van Gogh's brushstroke technique requires the colours to be created in the viewer’s eye -- that is a perfect example of interaction that we wanted to translate,” added Audrey Anastasy of Midnight Toastie on its reinterpretation of Van Gogh’s “The Starry Night.” “There is beauty in everything if you want to create it, the great thing it that technology can help you build this beauty.”

The exhibition will include artists and re-mastered artwork by:

  • J.M.W. Turner’s “Rain, Steam and Speed – The Great Northern Railway” (1844): Eric Schockmel (3D animation)
  • Salvador Dali’s “The Persistence of Memory” (1931): Daniel Swan (moving image)
  • Wassily Kadinsky’s “On White II” (1923): Robert Corish (sound installation)
  • Raphael’s “School of Athens” (1510): Vanessa Harden (interaction design)
  • Pablo Picasso’s “Guernica” (1937): Jane Trustram and Anthony Mizon (online application)
  • Leonardo da Vinci’s “The Last Supper” (1499): Bompas & Parr (food design and photography)
  • “Venus de Milo” (100-130BC): Paul Bryan and Jonathan Ryall (moving image)
  • Caspar David Friedrich’s “Wanderer above the Sea of Fog” (1818): Rafael Pavon (stereoscopic 3D animation)
  • Edgar Degas’ “Dancer with a Bouquet of Flowers” (“Star of the Ballet”) (1878): Sara Hibbert (moving image and photography)
  • Johannes Vermeer’s “The Astronomer” (1668): Stuart Bailes (photography)
  • Vincent Van Gogh’s “The Starry Night” (1889): Midnight Toastie (interactive installation)
  • Edvard Munch’s “The Scream” (c. 1893): Lung (sculpture, sound and animation)
  • Edouard Manet’s “A Bar at the Folies-Bergere” (1882): Emma Rios & Dan Price (interactive installation)

 

Following the exclusive private viewing, the Remastered exhibition will be open to the public until 3 pm, March 13th. The public schedule is as follows:

  • Thursday 10th March:
    • Doors open 12pm - 9 pm
    • At 6 p.m., guests will be invited to join an interactive discussion, “Hacking and Cracking,” which starts at 7pm. The discussion explores how to apply digital techniques to art. Special guests include Sean from One Dot Zero and Remastered artists Midnight Toastie and Eric Shockmel
    • Friday 11th March:
      • Doors open 12pm – 9pm
      • At 6pm, guests will be invited to join a guided tour which starts at 7.45pm. The tour explores the history and meaning behind the art and Remaster.
    • Saturday 12th March:
      • Doors open 12pm – 8pm
      • At 12pm – 2pm, a children’s workshop will take place to encourage kids to create their own 3D “masterpieces.” The workshop will be hosted by special guest, illustrator and set designer Emma Rios
    • Sunday 13th March:
      • Doors open 12pm – 3pm

 

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

About jotta

jotta is an art and design community founded in partnership with Central Saint Martin’s College of Art and Design and the broader University of the Arts London.

Our collective exists to provide a platform for the best emerging artists and designers, bringing over 8,000 members together through the production of new work, projects and exhibitions. The jotta team of designers, curators and art directors collaborate with our community to deliver a broad range of creative output, from exhibitions, installations and original artworks through to films, print publications, branding and products. Contact hello@jotta.com

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Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

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