Intel Newsroom South Africa

February 2010 Previous month Next month

Johannesburg, South Africa – Intel Corporation introduced its all new 2010 Intel Core family of processors to the South African market today, delivering unprecedented integration and smart performance, including Intel Turbo Boost Technology for laptops, desktops and embedded devices.


The new Intel core i7, i5 and i3 chips are the first to be manufactured on Intel’s groundbreaking new 32 nanometer (nm) manufacturing process.  This technique, along with other advances, helps increase a computer’s speed while decreasing energy consumption. This process will be used immediately to produce and deliver processors and features at a variety of price points, and integrate high-definition graphics inside the processors.


“For the first time, there's a new family of Intel processors with the industry’s most advanced technology available immediately at virtually every PC price point,” says Videsha Proothveerajh, Country Manager of Intel South Africa. “These smart processors adapt to an individual’s needs, automatically providing a ‘boost’ of performance for everyday applications. They become energy efficient to the point of shutting down processing cores or reducing power consumption to provide performance when people need it, and energy efficient when they don’t,” she says.


Based on Intel’s award-winning “Nehalem” microarchitecture, these new desktop, mobile and embedded processors deliver smart performance for music, gaming, videos, movies, photos, social networking and other demanding mainstream applications.


“The New Intel Core i7 and i5 processors also feature Intel Turbo Boost Technology for adaptive performance, and thus smarter computing,” says Proothveerajh.  “Intel Turbo Boost Technology literally boosts your processor’s performance when certain computer software needs it most. It automatically accelerates performance, adjusting to the workload to give users an immediate performance boost when needed.”


Intel Hyper-Threading Technology, available in Intel Core i7, Core i5 and Core i3 processors, enables smart multi-tasking by allowing each processing core to run multiple “threads,” providing amazing responsiveness and great performance, balanced with industry-leading energy efficiency when processing several tasks simultaneously.


Supporting the all new 2010 Intel Core processors, the Intel 5 Series Chipset is the company’s first single-chip chipset solution, evolving from simply connecting components to providing a range of platform innovation and capabilities. The Intel Core family also has power-saving techniques like one Intel calls “hurry up and get idle” or “HUGI,” which enable processors to finish tasks quickly, while preserving battery life.


The all new 2010 Intel Core processor family is the first to integrate graphics into mainstream PC processors. With Intel HD Graphics, the processors deliver stunning visuals and smooth high-definition (HD) video playback. It’s also the industry’s first integrated solution to deliver multi-channel Dolby TrueHD and DTS Premium Suite home theater audio. “In addition, Intel HD Graphics support mainstream and casual 3-D gaming without the need for an add-in video card, and offer full support for the new Microsoft Windows 7 operating system,” says Proothveerajh.


Another intuitive feature available to mainstream notebook buyers includes Intel Switchable Graphics, which allows users who play very graphics-intense games to automatically switch between Intel’s integrated graphics to a discrete version on the fly, without having to re-boot, for optimal battery life and performance.

In terms of embedded processors, the new 2010 Intel Core embedded processors target devices that leverage PC-like operations in the smarter connected world, including ticket kiosks and self check-out machines, ATMs, digital signs, medical equipment, communications gear and industrial machines. For example, system owners at a bank or retail store can better manage their ATMs, kiosks or a smart register using these processor platforms. These embedded devices can optimise workloads, save on power consumption, remotely manage their connected network and even gather metrics based on video analytics for more effective advertising campaigns.


Intel also expanded the performance-per-watt platform choices for embedded by adding error correcting code memory for applications that require a higher data integrity standard. The embedded processors, together with Intel 5 Series chipsets, offer an extended, seven-year life cycle that better matches how long these devices are in the marketplace.


“The Core family of processors is the biggest invention since the Pentium,” says Proothveerajh.  “The new Core i7, Core i5 and Core i3 have set the bar for the future of processors,” she concludes.

Intel and Orange today announced a strategic agreement  to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.   MeeGo --  a result of a merger of the Linux-based Moblin and Maemo software projects unveiled at Mobile World Congress in Barcelona --  enables an open software environment for rapid development of a range of smart, PC-like devices and exciting new services. Establishing a common software framework across multiple devices, ranging from smartphones and tablets to netbooks, Intel and Orange will simplify access to an increasingly mobile and personalized internet and drive uptake of new and existing applications and services. MeeGo builds on the capabilities of the Moblin core OS and its support for a wide range of device types and reference user experiences, combined with the momentum of Maemo in the mobile industry and the broadly adopted Qt application and UI framework for software developers.


Intel and Orange will work to increase the availability of Orange Signature Services, such as Orange TV and Orange Maps, which will be supported by the MeeGo environment. Intel and Orange will also work to harness the potential of a converging computing and communication’s platform enabling customers to enjoy services across multiple devices and screens.


“Seventy-five percent of our customer base has yet to embrace the mobile internet. With the increasing number of devices and operating systems for customers to choose from, we have to make sure the customer’s journey into this richer mobile multimedia environment is simple and easy,” said Yves Maitre, SVP Devices, Orange Group.  “Our collaboration with Intel on the MeeGo software platform will not only ensure that customers have a broader choice in terms of types of screens and devices, but that they continue to benefit from a consistent user experience delivered through Orange Signature services, a home-screen they trust and recognize, the highest quality network and secure and simplified billing.”


“The Intel Atom processor has been a terrific success in the marketplace so far,” said Doug Fisher, vice president, Software and Services Group and general manager, Systems Software Division, Intel Corporation. “Combined with the MeeGo software platform, these PC-like devices will deliver a wealth of Internet, computing and communications experiences, with rich graphics, multitasking and multimedia capabilities and the best applications performance. Orange and Intel share a similar vision around digital devices and consumer experiences, and our joint work will connect people to the content that matters most, wherever they may be.”

MeeGo* enables an open ecosystem for rapid development of exciting new user experiences


In a significant development in the convergence of communications and computing, Intel Corporation and Nokia are merging their popular Moblin and Maemo software platforms. This will create a unified Linux-based platform that will run on multiple hardware platforms across a wide range of computing devices, including pocketable mobile computers, netbooks, tablets, mediaphones, connected TVs and in-vehicle infotainment systems. Called MeeGo, the open software platform will accelerate industry innovation and time-to-market for a wealth of new Internet-based applications and services and exciting user experiences. MeeGo-based devices from Nokia and other manufacturers are expected to be launched later this year.


This announcement strengthens the Nokia and Intel relationship, and builds on the companies’ broad strategic collaboration announced in June 2009. Intel and Nokia now invite participation in MeeGo from existing Maemo and Moblin global communities and across the communications and computing industries.


“Our vision for seamlessly communicating between computing devices from the home, auto, office or your pocket is taking a big step forward today with the introduction of MeeGo,” said Intel President and CEO Paul Otellini. “This is a foundational step in our evolving relationship with Nokia. The merging of these two important assets into an open source platform is critical toward providing a terrific experience across a variety of devices and gaining cross- industry support.”


“MeeGo will drive an even wider range of Internet computing and communication experiences for consumers, on new types of mobile devices,” said Olli-Pekka Kallasvuo, CEO, Nokia. “Through open innovation, MeeGo will create an ecosystem that is second to none, drawing in players from different industries. It will support a range of business models across the value chain, building on the experience and expertise of Nokia, Intel and all those who will join us. Simply put, MeeGo heralds a new era of mobile computing.”


MeeGo blends the best of Maemo with the best of Moblin to create an open platform for multiple processor architectures. MeeGo builds on the capabilities of the Moblin core OS and its support for a wide range of device types and reference user experiences, combined with the momentum of Maemo in the mobile industry and the broadly adopted Qt application and UI framework for software developers.


MeeGo also unites the robust worldwide Maemo and Moblin applications ecosystems and open source communities. For developers, MeeGo extends the range of target device segments for their applications. Using Qt for application development means that they can write applications once and easily deploy them on MeeGo and across other platforms, for example, on Symbian.


The Ovi Store will be the channel to market for apps and content for all Nokia devices, including MeeGo and Symbian-based, with Forum Nokia providing developer support across all Nokia device platforms. The Intel AppUp Center will be the path to market for Intel-based MeeGo devices from other device manufacturers, with the Intel Atom Developer Program providing support for applications targeting devices in a variety of categories.


The MeeGo software platform, running on high-performance devices, will deliver a range of Internet, computing and communication experiences, with visually rich graphics, multitasking and multimedia capabilities and the best application performance. Since MeeGo runs on multiple device types, people can keep their favorite applications when they change devices, so they are not locked into one kind of device or those from any individual manufacturer.

MeeGo Hosted by the Linux Foundation

The MeeGo software platform will be hosted by the Linux Foundation as a fully open source project, encouraging community participation in line with the best practices of the open source development model. Intel and Nokia invite the respective members of and to join the combined community at, as well as encouraging wider participation from the communications, computing and related industries. Developers can begin writing applications for MeeGo in Qt immediately. The first release of MeeGo is targeted for the second quarter of this year.

ICT is a critical enabler of the low-carbon economy. This is according to the IDC’s recent ICT Sustainability Index, released in Copenhagen late last year. The report, sponsored by Intel, Fujitsu, Hitachi, HP and Schneider Electric, revealed that Information Technology can dramatically reduce carbon emissions – up to 25%.


“Intel sees tremendous potential in ITs role for reducing carbon emissions,” says Videsha Proothveerajh, Country Manager of Intel South Africa. “The report released by the IDC quantifies ICT’s role in reducing greenhouse gas emissions and how technology can assist the G20 countries in meeting their carbon targets.”


Intel remains committed to continuing to drive Moore’s law. “We are substantially improving the performance of our processors per watt, with each new generation,” says Proothveerajh. Intel recently launched the 2010 family of Core processors. “The Intel Core family for example has power-saving techniques like the one Intel calls “hurry up and get idle” or ‘HUGI’, which enable processors to finish tasks quickly, while preserving battery life,” she says. “This allows for energy savings whilst still performing at optimum levels.”


The processor in Intel’s vPro technology can provide over 90% faster performance when multitasking and over 90% faster performance on compute-intensive apps.  “At the same time, their great energy efficiency enables smaller, quieter systems and delivers great battery life for mobile PCs,” adds Proothveerajh.

“Not only is Intel committed to improving our own efficiencies as a player in the ICT sector, we are committed to the continued development of energy-efficient products and services for our customers,” says Proothveerajh.


According to the IDC ICT Sustainability Index, South Africa is currently ranked 19th among the G20 countries. “The responsibility to mitigate climate change lies with all of us,” says Proothveerajh. “At Intel we do believe governments need to implement policies that stimulate and unleash the full potential of Innovation to tackle climate change,” She adds that that ultimately industries need to make a commitment to changing their ways.  “It is time to facilitate the development and uptake of smart technologies to ensure the efficiencies offered by IT can be realized,” she concludes.

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