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Johannesburg, South Africa – Intel Corporation introduced its all new 2010 Intel Core family of processors to the South African market today, delivering unprecedented integration and smart performance, including Intel Turbo Boost Technology for laptops, desktops and embedded devices.


The new Intel core i7, i5 and i3 chips are the first to be manufactured on Intel’s groundbreaking new 32 nanometer (nm) manufacturing process.  This technique, along with other advances, helps increase a computer’s speed while decreasing energy consumption. This process will be used immediately to produce and deliver processors and features at a variety of price points, and integrate high-definition graphics inside the processors.


“For the first time, there's a new family of Intel processors with the industry’s most advanced technology available immediately at virtually every PC price point,” says Videsha Proothveerajh, Country Manager of Intel South Africa. “These smart processors adapt to an individual’s needs, automatically providing a ‘boost’ of performance for everyday applications. They become energy efficient to the point of shutting down processing cores or reducing power consumption to provide performance when people need it, and energy efficient when they don’t,” she says.


Based on Intel’s award-winning “Nehalem” microarchitecture, these new desktop, mobile and embedded processors deliver smart performance for music, gaming, videos, movies, photos, social networking and other demanding mainstream applications.


“The New Intel Core i7 and i5 processors also feature Intel Turbo Boost Technology for adaptive performance, and thus smarter computing,” says Proothveerajh.  “Intel Turbo Boost Technology literally boosts your processor’s performance when certain computer software needs it most. It automatically accelerates performance, adjusting to the workload to give users an immediate performance boost when needed.”


Intel Hyper-Threading Technology, available in Intel Core i7, Core i5 and Core i3 processors, enables smart multi-tasking by allowing each processing core to run multiple “threads,” providing amazing responsiveness and great performance, balanced with industry-leading energy efficiency when processing several tasks simultaneously.


Supporting the all new 2010 Intel Core processors, the Intel 5 Series Chipset is the company’s first single-chip chipset solution, evolving from simply connecting components to providing a range of platform innovation and capabilities. The Intel Core family also has power-saving techniques like one Intel calls “hurry up and get idle” or “HUGI,” which enable processors to finish tasks quickly, while preserving battery life.


The all new 2010 Intel Core processor family is the first to integrate graphics into mainstream PC processors. With Intel HD Graphics, the processors deliver stunning visuals and smooth high-definition (HD) video playback. It’s also the industry’s first integrated solution to deliver multi-channel Dolby TrueHD and DTS Premium Suite home theater audio. “In addition, Intel HD Graphics support mainstream and casual 3-D gaming without the need for an add-in video card, and offer full support for the new Microsoft Windows 7 operating system,” says Proothveerajh.


Another intuitive feature available to mainstream notebook buyers includes Intel Switchable Graphics, which allows users who play very graphics-intense games to automatically switch between Intel’s integrated graphics to a discrete version on the fly, without having to re-boot, for optimal battery life and performance.

In terms of embedded processors, the new 2010 Intel Core embedded processors target devices that leverage PC-like operations in the smarter connected world, including ticket kiosks and self check-out machines, ATMs, digital signs, medical equipment, communications gear and industrial machines. For example, system owners at a bank or retail store can better manage their ATMs, kiosks or a smart register using these processor platforms. These embedded devices can optimise workloads, save on power consumption, remotely manage their connected network and even gather metrics based on video analytics for more effective advertising campaigns.


Intel also expanded the performance-per-watt platform choices for embedded by adding error correcting code memory for applications that require a higher data integrity standard. The embedded processors, together with Intel 5 Series chipsets, offer an extended, seven-year life cycle that better matches how long these devices are in the marketplace.


“The Core family of processors is the biggest invention since the Pentium,” says Proothveerajh.  “The new Core i7, Core i5 and Core i3 have set the bar for the future of processors,” she concludes.


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