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He’s best known for being a multi-platinum music artist, producer and front man for The Black Eyed Peas, but will.i.am is also an innovator, technology fan, entrepreneur and philanthropist. With today’s announcement at the Anaheim Convention Center, the seven-time Grammy winner has added another title to his multi-faceted resume: “director of creative innovation.”

 

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.

 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

 

Added Deborah Conrad, Intel vice president and chief marketing officer: “We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”

 

The relationship ties in with Intel’s “compute continuum” vision, in which more and more devices will compute and connect to the Internet, and the company’s “visual life” initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.

 

In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, will.i.am is also already working on music expressly for Intel.

 

Specifics haven’t been disclosed, but Conrad said that the partnership between will.i.am and Intel is the marrying of two worlds -- entertainment and technology -- in order to create what she calls “the ultimate experience.”

 

“Intel is in the midst of transforming the way we communicate with people,” Conrad said. “Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience. It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

 

http://newsroom.intel.com/servlet/JiveServlet/downloadImage/38-1917-1384/260-200/cabr101.JPG

In this photo released by Intel, Deborah Conrad (left), vice president and chief marketing officer of Intel Corporation introduces Black Eyed Peas frontman will.i.am, as Intel's director of creative innovation, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel including the development of new technologies and music.  (Photo by Intel, Bob Riha, Jr.)  *No Sales*

http://newsroom.intel.com/servlet/JiveServlet/downloadImage/38-1917-1386/260-172/cabr103.JPG

In this photo released by Intel, Deborah Conrad, vice-president and chief marketing officer of Intel Corporation is joined by Black Eyed Peas frontman will.i.am, during a press conference announcing the artist's collaboration with the company, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel, including the development of new technologies and music. (Photo by Intel, Bob Riha,Jr.) *No Sales*

http://newsroom.intel.com/servlet/JiveServlet/downloadImage/38-1917-1385/260-392/cabr102.JPG

In this photo released by Intel, will.i.am, Black Eyed Peas frontman displays his Intel identification card as Intel's director of creative innovation, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel, including the development of new technologies and music. (Photo by Intel, Bob Riha, Jr.)  *No Sales*

http://newsroom.intel.com/servlet/JiveServlet/downloadImage/38-1917-1387/260-410/cabr104.JPG

In this photo released by Intel, Black Eyed Peas frontman will.i.am, during a press conference announcing the artist's collaboration with the company, Tuesday, January 25, 2011 in Anaheim, Calif.  Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel, including the development of new technologies and music. (Photo by Intel, Bob Riha, Jr.) *No Sales*

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

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