The New York Times' Media and Advertising column looked into the reasons on why Intel is partnering with Vice on the Creators Project – the company's first global marketing effort to connect with the young  and hip audience. The Creators Project is a multi-year project that  showcases art and creativity made possible by technology. Artists around  the world collaborate and share their work in a exhibition traveling to  5 cities and an online portal which serves as the nerve center of the project.