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SANTA CLARA, Calif., Dec. 8, 2010 – AMD, Dell, Intel Corporation, Lenovo, Samsung Electronics LCD Business and LG Display today announced intentions to accelerate adoption of scalable and lower power digital interfaces such as DisplayPort and High-Definition Multimedia Interface® (HDMI) into the PC.

 

Intel and AMD expect that analog display outputs such as Video Graphics Array (VGA) and the low voltage differential signaling technology (LVDS) panel interface would no longer be supported in their product lines by 2015. HDMI has increasingly been included in new PCs for easy connection to consumer electronics devices. DisplayPort is expected to become the single PC digital display output for embedded flat panels, PC monitors and projectors.

 

DisplayPort and HDMI allow for slimmer laptop designs, and support higher resolutions with deeper color than VGA – a technology which is more than 20 years old. Additionally, as laptops get smaller and their embedded flat panel resolutions increase for more immersive experiences, the power advantages, bi-directional communications and design efficiency benefits of DisplayPort make it a superior choice over LVDS, the previous standard for LCD panel inputs.

 

Intel plans to end support of LVDS in 2013 and VGA in 2015 in its PC client processors and chipsets.

 

“Modern digital display interfaces like DisplayPort and HDMI enhance the consumer visual PC experience by immersing them with higher resolutions and deeper colors -- all at lower power -- to enhance battery life for laptops,” said Eric Mentzer, Intel’s vice president of Strategy, Planning and Operations for the Visual and Parallel Computing Group. “By moving to these new interfaces, Intel is able to focus investment on new innovations to enhance the PC experience rather than having to solve challenges of supporting legacy analog interfaces on our latest silicon process technology and products.”

 

AMD plans to begin phasing out legacy interfaces, starting with the removal of native LVDS output from most products in 2013. The company also plans to remove native VGA output starting in 2013, with expansion to all AMD products by 2015. This would mean DVI-I support will be eliminated in the same timeframe.

 

“Displays and display standards are rapidly evolving, with new features such as multi-display support, stereoscopic 3-D, higher resolutions and increased color depth quickly moving from early adopter and niche usage to mainstream application,” said Eric Demers, AMD’s chief technology officer, Graphics Division. “Legacy interfaces such as VGA, DVI and LVDS have not kept pace, and newer standards such as DisplayPort and HDMI clearly provide the best connectivity options moving forward. In our opinion, DisplayPort 1.2 is the future interface for PC monitors, along with HDMI 1.4a for TV connectivity.”

 

While the large installed base of existing VGA monitors and projectors will likely keep VGA on PC back panels beyond 2015, leading PC makers are in strong support of this transition.   The DisplayPort connector interface provides backwards and forwards compatibility by supporting VGA and DVI output via certified adapters, while also providing new capabilities such as single connector multi-monitor support.

 

Moving to the latest digital standards like DisplayPort enables customers to preserve backwards compatibility with installed equipment while taking full advantage of the latest advances in display capabilities, configuration options, and features,” said Liam Quinn, chief technology officer, Dell Business Client.

 

“We live in a digital-rich world and display technology must keep up with the explosion of digital content,” said George He, chief technology officer, Lenovo. “By transitioning to digital display technologies like Display Port and HDMI customers can not only enjoy a better computing experience, they get more of what’s important to them in a laptop: more mobility, simplified design with fewer connectors, and longer battery life.“

 

Leading display panel manufacturers such as Samsung Electronics LCD Business and LG Display also are in strong support of this transition.

 

Samsung Electronics LCD Business is already supporting this transition with embedded DisplayPort notebook panels, which we have been shipping since March of this year,” said Seung-Hwan Moon, vice president of engineering, LCD Business, Samsung Electronics.

 

“LG Display is fully prepared for this future transition. We already have different sizes of LCD panels with eDP out in the market to fulfill various needs of customers.“ said Michael Kim, vice president of IT Product Planning Department at LG Display.

 

The strong value proposition of scalable and low power digital display interfaces for PC users coupled with industry innovation around these interfaces should accelerate overall adoption of the newer display technologies for PCs.

 

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit AMD.

 

About Dell
Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that simplify daily activities and help people stay entertained, connected and in touch. Learn more at www.dell.com.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.

 

About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, mobile products and other various applications. LG Display currently operates eight fabrication facilities and five back-end assembly facilities in Korea, China and Poland. The company has a total of 44,000 employees operating worldwide. Please visit www.lgdisplay.com for more information.

 

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

 

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

 

 

MEDIA CONTACTS:

 

Dave Erskine

AMD

905-882-2600 ext. 8477

dave.erskine@amd.com

 

Katie Eisenhart

Dell

512-728-3812

Katie_Eisenhart@dell.com

 

Nick Knupffer

Intel

408-250-7265

nick.knupffer@intel.com

 

Kristy Fair

Lenovo

919-257-6329

krisfair@lenovo.com

 

Jay Kang

LG Display

82-2-3777-1575

mjkang@lgdisplay.com

 

John Lucas

Samsung Electronics Co., Ltd.

408-544-4363

j.lucas@ssi.samsung.com

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