Following its debut in the Intel Connected Store at  NRF 2011, the Intel® Digital Signage Endcap, based on 2nd generation Intel® Core™ processor technology, has won Digital Signage Expo’s Apex Gold Award in the new concept category. The Intel® Digital Signage Endcap proof-of-concept was recognized for its advanced anonymous video analytics capabilities, mobile integration and RFID technology. The endcap redefines the consumer’s shopping experience with price comparisons, promotional coupons and samples of the hottest items. In addition, the adidas virtual footwear wall, adiVERSE, won the Silver Award for its state of the art touch-screen and 3-D rendered images. The awards were announced at the annual awards dinner at the Digital Signage Expo, in Las Vegas, NV. To learn more about the endcap and footwear wall, visit the Embedded Press Kit.