In celebration of Administrative Professionals’ Day, check out the following apps from the Intel AppUpSM center to boost your productivity and creativity. With LibreOffice, an open source productivity suite, develop spreadsheets, presentations and word documents. Create post-it note reminders on your desktop with Sticky Notes. Working at a busy location? Enhance the privacy of your computer screen with LookAtMeWork, which lets you quickly hide your current window in a flash. After a hard day’s work, transform into a DJ with Zya Music by dropping massive beats and putting your personal spin on the world’s most famous songs.

For the fourth consecutive year, Intel is ranked first on the EPA’s “Top 50 Green Power Partnership” Rankings. EPA rankings honor organizations voluntarily using clean, renewable electricity from natural resources. Additionally, Intel ranked among the top five companies honored in this week’s updated Maplecroft Climate Innovation Indexes, which measure companies’ adaptations to climate change. Learn more about Intel’s sustainability initiatives.

Looking for an easier way to find people? Check out Ark, a new personal search company that has indexed more than 1 billion profiles across the top social networks around the world. A member of YCombinator’s recent Winter 2012 class, Intel Capital today announced an investment in Ark as part of the largest seed round ever raised by a YCombinator company. Ark will use this investment to expand their current mobile and search engineering teams and build out their personal search products. The site is currently in private beta with over 15,000 users, and has received over a quarter of a million requests for invites. To request your invite visit ark.com, and learn more about today's news.

Intel released a new version of Intel® Concurrent Collections for C++, a library which helps developers write and tune parallel software. Version 0.7 enables developers to deploy applications seamlessly on either a single Intel multicore workstation or a cluster of workstations, providing developers a way for the developer to easily control the execution of their application, offering greater potential for parallelism, scalability and productivity. Intel Concurrent Collections for C++ is available for Windows and Linux as a free download through the Intel Software Network.

Finding the right job at Intel is at your fingertips on your Android device and Apple iPhone thanks to the “Jobs at Intel” mobile app now available on Google Play and iTunes. The app provides an up-to-date listing of Intel’s job openings, job alerts, connections to Intel’s social media recruiting channels, and the ability to e-mail job postings so you can complete the application process or send to a friend. What are you waiting for? Download it now!

Key Assets from Cray Accelerate Intel’s Drive to Achieve ExaFLOPS Performance

 

 

SANTA CLARA, Calif., April 24, 2012 – Intel Corporation today announced it has entered into a definitive agreement with Cray Inc. to acquire certain assets related to its high-performance computing (HPC) interconnect program. With the agreement, Intel gains access to Cray’s world-class interconnect personnel and intellectual property.

 

The Cray interconnect team is responsible for the award-winning Gemini interconnect as well as the upcoming Aries interconnect, designed to work in Cray’s next-generation  supercomputer, codenamed “Cascade,” which will integrate Intel® Xeon® processors. The transaction is expected to close before the end of the current quarter, subject to customary closing conditions being met.

 

“Delivering continued advancement in high-performance computing, including breaking the Exascale barrier, requires tremendous innovation in interconnect technology,” said Diane Bryant, vice president and general manager of Intel’s Datacenter and Connected System Group. “The acquisition of Cray’s industry-leading interconnect technology and expertise provides exceptional strategic assets that further enhance Intel’s HPC portfolio. We’re excited about the value this will allow us to bring to our customers.”

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Xeon and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

In support of 3rd Generation Intel® Core™ processors, today Intel announced the Intel® SDK for OpenCL Applications 2012. The latest addition to Intel’s line of tools and APIs, the software development kit (SDK) gives developers more programming options on Intel platforms, enabling them to improve application performance and create better user experiences. OpenCL provides consumer video, media, 3D and other visual computing applications an additional capability to make the most of Intel processors and Intel® HD Graphics. Intel SDK for OpenCL Applications 2012 is available to developers as a free download.

Celebrate Earth Day straight from your computer thanks to Intel AppUpSM center with Vital Almanac, a guide for growing organic fruits and vegetables. Take pictures of your progress and share them using Snapseed, an app that delivers extraordinary visual enhancements. You can also see how others are celebrating the holiday with iStreamer, a continuous 3D timeline that shows what’s happening around you. Or, if gardening isn’t your forte, maybe your green thumb is better served cutting fruits with our favorite Fruit Ninja.

Intel’s Digital Innovation Gazette (DIG) has won the 2012 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising from the Web Marketing Association. Created and distributed together with Studio One Networks, a content marketing company, DIG is a magazine platform delivering the latest insights, tools and technologies on gaming, graphics, animation, video and programming. The award, honoring excellence in online advertising, recognizes DIG’s achievements in syndication and reaching new audiences. Since launching in November 2010, DIG has already been syndicated to more than 90 websites, reaching software and game developers passionate about digital arts around the world. Learn more about DIG.

60 Second Insights, a video series launched earlier this year, brings together a variety of unique perspectives from entertainment, art, technology, business, culture, youth and more to explain how mobility touches various parts of our lives. We continue the conversation with a new set of videos launching today. Featuring leaders from Intel, HP,CrowdOptic and Hipstamatic, this latest group discusses everything from device evolution to the rise of mobile technology to what consumers want when it comes to their technology.

World’s First 22nm Quad-Core Processors Bring Up to Twice the Visual Performance for Unmatched Overall PC Experiences

 

NEWS HIGHLIGHTS

  • Quad-core processors available starting today in powerful, high-end desktop, laptop, and sleek and beautiful all-in-one designs.
  • Accelerates Intel’s “Tick-Tock” cadence for first time to simultaneously bring to market the world’s first processors developed on 22nm manufacturing process using innovative 3-D tri-gate transistor technology and a new graphics architecture.
  • Up to twice the HD media and 3-D graphics performance, as well as significant processor performance, deliver stunning visual experiences from mainstream gaming to HD video editing.
  • Ultrabook™ devices, all-in-one (AIO) platforms, business PCs and Intelligent systems in retail, healthcare and other industries will benefit from Intel’s newest processors, with formal announcements in the coming months.

 

 

SANTA CLARA, Calif., April 23, 2012 – Intel Corporation today introduced the quad-core 3rd generation Intel® Core™ processor family, delivering dramatic visual and performance computing gains for gamers, media enthusiasts and mainstream users alike. Available now in powerful, high-end desktop, laptop and sleek all-in-one (AIO) designs, the new processors are the first chips in the world made using Intel’s 22-nanometer (nm) 3-D tri-Gate transistor technology.

 

The combination of Intel’s cutting-edge 3-D tri-gate transistor technology and architectural enhancements help make possible up to double the 3-D graphics and HD media processing performance compared with Intel’s previous generation of chips. As a result of the stunning, built-in visual performance, all the things people love to do on their PCs — from creating and editing videos and photos, surfing the Web, watching HD movies or playing mainstream games — are quicker, crisper and more life-like. With as much as 20 percent microprocessor performance improvements and new technologies to speed the flow of data to and from the chips, the new processors further extend Intel’s overall performance leadership.

 

In the coming months, additional versions of the 3rd generation Intel Core processors will be available to power a new wave of systems ranging from Ultrabook™ devices, to servers and intelligent systems in retail, healthcare and other industries.

 

"The 3rd generation Intel Core processors were created from the ground up to generate exciting new experiences," said Kirk Skaugen, Intel vice president and general manager of the PC Client Group. "Our engineers have exceeded our expectations by doubling the performance of media and graphics versus the best processors we’ve built until today, which means incredible new visual experiences are here for new all-in-one PCs and upcoming Ultrabook devices. What makes all this possible is the combination of Intel’s leading manufacturing and processor architecture, and our unwavering commitment to drive computing innovations forward."

 

“Tick-Plus” – The Intel Advantage
The performance gains found in the new processors are due in part to the groundbreaking, three-dimensional structure of the new Intel transistors. Until today, computers, servers and other devices have used only two-dimensional planar transistors. Adding a third dimension to transistors allows Intel to increase transistor density and put more capabilities into every square millimeter of these new processors. Intel has once again re-invented the transistor and delivered an unprecedented combination of performance and energy efficiency, thus sustaining the pace of technology advancement and fueling Moore’s Law for years to come.

 

Intel engineers also reworked the graphics architecture of the 3rd generation Intel Core processors, helping to deliver dramatic improvements in the overall visual experience. Changing the chips’ architecture while at the same time shrinking the size of the underlying transistors is an acceleration of Intel’s “tick-tock” model. Previously, the company adhered to a strict “tick-tock” model in which a new manufacturing process was introduced in 1 year (the “tick”), and the architecture of the chip (the “tock”) was altered the next. The ability to accelerate the roadmap and change both the chips’ architecture and the manufacturing process at the same time was made possible because Intel is one of the few companies that both designs and manufactures its chips, a method called Integrated Device Manufacturing.

 

Get Visual and Get Your Game On
The 3rd generation Intel® Core™ processor with Intel® HD Graphics 4000 delivers up to two times better 3-D graphics performance compared to the previous-generation processor, bringing more gaming fun with richer detail at higher resolutions. Intel HD Graphics 4000 supports Microsoft* DirectX 11, OpenGL 3.1 and OpenCL 1.1.

 

“The 3-D graphics capabilities in 3rd generation Intel Core processors represent a major step forward for PC gaming,” said Gabe Newell, co-founder and managing director of Valve Software, a leading online game provider. “Mainstream gamers are going to have a blast playing titles like our upcoming DOTA 2 on Intel HD Graphics 4000.”

 

Great visual experience is about more than just gaming. Online video continues to grow dramatically, and is expected to comprise half of all Internet traffic this year.** The key to making video fun is the ability to quickly convert it for online sharing with friends and family. With Intel® Quick Sync Video 2.0 technology built into the new processors, people can convert their videos up to two times faster than even last year’s processors and up to 23 times faster than PCs just three years old.

 

Experiences, Secured. Platform, Enhanced.
The 3rd generation Intel Core processor also adds security features, including Intel® Secure Key and Intel® OS Guard to safeguard personal data and identity. Intel Secure Key consists of a digital random number generator that creates truly random numbers to strengthen encryption algorithms. Intel OS Guard helps defend against privilege escalation attacks where a hacker remotely takes over another person's system. These two features join existing platform security features such as Intel® Identity Protection Technology (Intel® IPT) and Intel® Anti-Theft technology (Intel® AT) to help make Intel platforms some of the most secure in the industry. When paired with the Intel® Series 7 Chipset, the new processors with Intel IPT can make a portion of the screen unreadable to spyware with the “protected transaction display” feature, helping prevent a hacker from obtaining login credentials that could lead to identity theft.

 

Platforms based on 3rd generation Intel Core processors also deliver faster data transfer capabilities made possible by USB 3.0 integrated into the Series 7 Platform Controller Hub (PCH) and PCI Express 3.0 integrated into the processor. These next-generation I/O technologies bring bigger data pipes to the platform to keep data moving, minimizing any interruption to the PC experience.

 

Processor and System Availability
Systems based on quad-core 3rd generation Intel Core processor products will be available beginning this month from leading system makers. Boxed versions of these processors will also be available this month from online, retail and channel resellers. Additional versions of the 3rd generation Intel Core processor products for servers, intelligent systems in retail, healthcare and other industries, Ultrabook devices and laptops and more will be available later this year.

 

For more information, visit the 3rd generation Intel® Core™ processor multimedia press kit.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

 

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchase, including the performance of that product when combined with other products. For more information go to www.intel.com/performance

 

**Source: Cisco Visual Networking Index Report, February 2012

XOLO X900 Brings the Best of Intel Computing to Mobile Users in India

 

XOLO X900 Smartphone from Lava International with Intel Inside®

XOLO X900 Smartphone from Lava International with Intel Inside®

XOLO X900 Smartphone from Lava International with Intel Inside®

New Delhi, India, April 19, 2012 – Intel Corporation and Lava International Ltd., one of India’s fastest-growing mobile handset companies, today announced the general availability of the XOLO X900, the first smartphone with Intel inside. The device will be available to customers for purchase beginning 23rd April at a best-buy street price of approximately INR 22000.

 

Lava also announced its long-term partnership with Croma, a national chain of mega stores of consumer electronics and durables, for promotion and sale of the XOLO X900.

 

The partnership between Intel and Lava was announced at Mobile World Congress in Barcelona in February. The XOLO X900 is based on Intel’s smartphone reference design featuring the Intel® Atom™ processor Z2460 with Intel® Hyper Threading Technology and supporting HSPA+ 3G connectivity.

 

The high-performance 1.6 GHz Atom™ processor with Hyper Threading Technology brings speed and multi-tasking performance to consumers’ fingertips. The leading-edge 400 MHz graphics clock and the full 1080p HD video encoding and playback make this phone a perfect entertainment device, providing users with an immersive gaming and video experience. It also features an 8-megapixel camera delivering advanced imaging capabilities including burst mode that allows 10 pictures to be captured in under a second.

 

The XOLO X900 is housed in a sleek design with a 4.03-inch high-resolution LCD touch screen for crisp text and vibrant images. At launch, the X900 will run on Android Gingerbread*, with a planned over-the -air software upgrade to Android’s Ice Cream Sandwich* platform shortly thereafter. Intel’s technology enables a high-performance user experience, all while maintaining great battery life – up to 5 hours of 3G browsing, 45 hours of audio and 8 hours of talk time1.

 

“Through XOLO X900, we are happy to bring to the Indian market a device that addresses the needs of those for whom speed and performance matters. After our success in feature phones with over 10 million happy customers in under 3 years, XOLO will be a differentiated player in the fast-growing smartphone segment. The initial reviews of XOLO X900 have been very positive and independent benchmarks clearly point to the fact that when it comes to speed and performance, XOLO X900 is the gold standard,” said Vishal Sehgal, co-founder and director, Lava International.

 

“The first smartphone with Intel inside is now available to Indian consumers,” said Mike Bell, Intel corporate vice president and general manager of the Mobile and Communications Group. “The boundaries of personal computing are expanding. As we enter the India market with our first smartphone from Lava, the device not only showcases the rich capabilities and user benefits of Intel computing, but also highlights the exciting possibilities of what’s still to come.”

 

Commenting on the long-term strategic partnership with Lava, Ajit Joshi, MD and CEO, Infiniti Retail Limited, said “We at Croma are extremely pleased to collaborate with Intel and Lava to get this exciting new product into the market. We always endeavor to get the latest and best products first to our consumers and this is a step in that direction. We are very optimistic about the prospects of this exciting new product.”

 

Starting 23rdApril, the XOLO X900 will be available for purchase to customers from Croma and Xolo.in, followed by availability in other retail chains, general trade and online stores from early May.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

About Lava
Lava international is one of the fastest growing brands in Indian mobile market today. The organization started operations only 30 months back and is rapidly growing its market share. “Get the power in your hand” -- with this motto as the guiding principle, Lava embarked on its journey to empower people with innovative products. Today the brand has a wide range of handsets in its portfolio. The company has already expanded its operations in all the states of India and has a network of 1,000 distributors and presence in ~50,000 retail counters.

 

1 Performance and battery life estimates are based on internal Intel testing using the Intel Atom processor Z2460 Smartphone Reference Design and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.  Final figures may vary based on final OEM device implementation and usage.

 

Intel, Atom and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

Lava, XOLO & the LAVA & XOLO logos are trademarks of Lava International Limited.

 

* Other names and brands may be claimed as the property of others.

Where do entertainment, mobility and technology intersect? Artists, CEOs and executives discuss in the latest collection of videos as part of Intel's 60 Second Insights series. Listen to what Dr. Venkatesh Prasad (Ford Motor Company), Brent Weinstein (United Talent Agency), Tim Westergren (Pandora) and artist Charles Muench think about how technology is helping people realize what they need and want when it comes to their entertainment experience.

Intel ranked fourth on Corporate Responsibility Magazine’s "100 Best Corporate Citizens 2012" list. Intel was selected for its transparency within its corporate sustainability initiatives, including environmental efforts and employee relations. Check out this blog post written by Michael Jacobson, director of Intel’s Corporate Responsibility Office, highlighting Intel’s “strategic objective to care for our people, the planet and inspire the next generation.” Learn more about Intel’s sustainability initiatives.

Schools Honored for Science and Math Programs

 

NEWS HIGHLIGHTS

  • 18 U.S. schools named Schools of Distinction finalists.
  • Awards for Math and Science Excellence include cash, goods and services.
  • Six to be named Intel Schools of Distinction, one a “Star Innovator,” in September.

 

 

SANTA CLARA, Calif., April 18, 2012 – Intel Corporation today named 18 U.S. schools as finalists in the 2012 Intel Schools of Distinction Awards.

 

The winning schools, to be honored in September at an awards reception in Washington, D.C., serve as outstanding examples of leaders in preparing tomorrow’s innovators.

 

Each of the 18 schools will receive $5,000 from the Intel Foundation and a trip to Washington, D.C. in September when six schools will be named Intel Schools of Distinction. These six schools will each win an additional $5,000 from the Intel Foundation and a package of goods and services with a total value of approximately $500,000 split among the schools.

 

One of the six schools will also be selected as “Star Innovator” and will receive $25,000 from the Intel Foundation, and additional prizes and services from sponsors.

 

Intel sponsors the Schools of Distinction Awards to honor schools for implementing innovative math and science programs and serving as models for other schools.

 

“The schools selected as Intel Schools of Distinction are leaders in preparing their students to become America’s next generation of thinkers and doers,” said Shelly Esque, vice president of Intel’s Corporate Affairs Group and president of the Intel Foundation. “Intel is recognizing these schools as exemplary models of what can be achieved through hard work and innovation in the areas of math and science.”

 

The Schools of Distinction program honors schools that provide a rich, rigorous science or mathematics curriculum incorporating hands-on investigative experiences which prepare students for 21st century jobs. Programs focus on solving real-life problems as a team and encourage student achievement while helping students become knowledgeable consumers of news and data in order to be active and informed citizens.

 

The 18 finalist schools are:

 

Mathematics

Elementary Schools:   Dana Elementary School – Dana, N.C.

                                         Forest Hills School – Florence, Ala.

                                         George Hall Elementary School – Madison, Ala.   

 

Middle Schools:          Dowell Middle School – McKinney, Texas

                                       St. Therese Chinese Catholic School – Chicago

                                       Technology Access Foundation Academy – Kent, Wash.

 

High Schools:              Baruch College Campus High School – New York

                                        Peachtree Ridge High School – Suwanee, Ga.

                                        School of Science and Engineering – Dallas   

 

Science

Elementary Schools:   Gary And Bobbye Jack Minshew Elementary School – McKinney, Texas

                                         Legacy Elementary School – Madison, Ala.

                                         West Melbourne Elementary School for Science – West Melbourne, Fla.

      

Middle Schools:          Edison Computech Middle School – Fresno, Calif.

                                        Ni River Middle School – Spotsylvania, Va.

                                        Penn Alexander School – Philadelphia

 

High Schools:              Boston Latin School – Boston

                                        Gatton Academy – Bowling Green, Ky.

                                        Ossining High School – Ossining, N.Y.

 

For more information on the Intel Schools of Distinctions Awards visit: www.intel.com/education/schoolsofdistinction.

 

Intel’s sponsorship of the Schools of Distinction Awards is part of the Intel® Education Initiative, a sustained public-private partnership with governments in more than 50 countries. Through this $100 million a year initiative, Intel delivers programs that improve the effective use of technology to enhance 21st century skills and encourages excellence in mathematics, science and engineering. For more information, visit: www.intel.com/education.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

SANTA CLARA, Calif., April 17, 2012 – Intel Corporation today reported quarterly revenue of $12.9 billion, operating income of $3.8 billion, net income of $2.7 billion and EPS of $0.53. The company generated approximately $3.0 billion in cash from operations, paid dividends of $1.0 billion and used $1.5 billion to repurchase stock.

 

“The first quarter was a solid start to what’s expected to be another growth year for Intel,” said Paul Otellini, Intel president and CEO. “In the second quarter we’ll see the first Intel-based smartphones in the market, ship products based on 22nm tri-gate technology in high volume, and accelerate the ramp of our best server product ever, providing a tremendous foundation for growth in 2012 and beyond.”

 

Business Outlook

Intel’s Business Outlook does not include the potential impact of any mergers, acquisitions, divestitures or other business combinations that may be completed after April 17.

 

Q2 2012 (GAAP, unless otherwise stated)

  • Revenue: $13.6 billion, plus or minus $500 million.
  • Gross margin percentage: 62 percent and 63 percent Non-GAAP (excluding amortization of acquisition-related intangibles), both plus or minus a couple of percentage points.
  • R&D plus MG&A spending: approximately $4.6 billion.
  • Amortization of acquisition-related intangibles: approximately $80 million.
  • Impact of equity investments and interest and other: loss of approximately $20 million.
  • Depreciation: approximately $1.6 billion.

 

Full-Year 2012 (GAAP, unless otherwise stated)

  • Gross margin percentage: 64 percent and 65 percent Non-GAAP (excluding amortization of acquisition-related intangibles), both plus or minus a few percentage points, unchanged.
  • Spending (R&D plus MG&A): $18.3 billion, plus or minus $200 million, unchanged.
  • Amortization of acquisition-related intangibles: approximately $300 million, unchanged.
  • Depreciation: $6.4 billion, plus or minus $100 million, down $100 million from prior expectations.
  • Tax Rate: approximately 28 percent down from prior expectations of 29 percent.
  • Full-year capital spending: $12.5 billion, plus or minus $400 million, unchanged.

 

For additional information regarding Intel’s results and Business Outlook, please see the CFO commentary at: www.intc.com/results.cfm.

 

Status of Business Outlook

Intel’s Business Outlook is posted on intc.com and may be reiterated in public or private meetings with investors and others. The Business Outlook will be effective through the close of business June 15 unless earlier updated; except that the Business Outlook for amortization of acquisition-related intangibles, impact of equity investments and interest and other, and tax rate, will be effective only through the close of business on April 24. Intel’s Quiet Period will start from the close of business on June 15 until publication of the company’s second-quarter earnings release, scheduled for July 17. During the Quiet Period, all of the Business Outlook and other forward-looking statements disclosed in the company’s news releases and filings with the SEC should be considered as historical, speaking as of prior to the Quiet Period only and not subject to an update by the company.

 

GAAP Financial Comparison

Quarterly

Q1 2012

Q4 2011

vs. Q4 2011

Revenue

$12.9 billion

$13.9 billion

down 7%

Gross Margin

64.0%

64.5%

down 0.5 pts.

Operating Income

$3.8 billion

$4.6 billion

down 17%

Net Income

$2.7 billion

$3.4 billion

down 19%

Earnings Per Share

53 cents

64 cents

down 17%


 

Non-GAAP Financial Comparison

Quarterly

Q1 2012

Q4 2011

vs. Q4 2011

Gross Margin

65.1%

65.4%

down 0.3 pts.

Operating Income

$4.0 billion

$4.8 billion

down 16%

Net Income

$2.9 billion

$3.5 billion

down 18%

Earnings Per Share

56 cents

67 cents

down 16%

Non-GAAP results exclude the amortization of acquisition-related intangible assets and the related income tax effect of these charges.

 

Q1 Key Financial Information (GAAP)

  • PC Client Group revenue of $8.5 billion, down 7 percent sequentially.
  • Data Center Group revenue of $2.5 billion, down 10 percent sequentially.
  • Other Intel® architecture group revenue of $1.1 billion, down 2 percent sequentially.
  • The first quarter of 2012 includes full-quarter revenue contributions from last year’s McAfee and Infineon Wireless Solutions acquisitions of $935 million.
  • The first quarter of 2012 had 13 weeks while the first quarter of 2011 had 14 weeks.

 

Risk Factors

The above statements and any others in this document that refer to plans and expectations for the second quarter, the year and the future are forward-looking statements that involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “may,” “will,” “should” and their variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions also identify forward-looking statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the company’s expectations.

 

  • Demand could be different from Intel's expectations due to factors including changes in business and economic conditions, including supply constraints and other disruptions affecting customers; customer acceptance of Intel’s and competitors’ products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Uncertainty in global economic and financial conditions poses a risk that consumers and businesses may defer purchases in response to negative financial events, which could negatively affect product demand and other related matters.
  • Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing of Intel product introductions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings and introductions, marketing programs and pricing pressures and Intel’s response to such actions; and Intel’s ability to respond quickly to technological developments and to incorporate new features into its products.
  • Intel is in the process of transitioning to its next generation of products on 22nm process technology, and there could be execution and timing issues associated with these changes, including products defects and errata and lower than anticipated manufacturing yields.
  • The gross margin percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; changes in revenue levels; segment product mix; the timing and execution of the manufacturing ramp and associated costs; start-up costs; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; product manufacturing quality/yields; and impairments of long-lived assets, including manufacturing, assembly/test and intangible assets.
  • The tax rate expectation is based on current tax law and current expected income. The tax rate may be affected by the jurisdictions in which profits are determined to be earned and taxed; changes in the estimates of credits, benefits and deductions; the resolution of issues arising from tax audits with various tax authorities, including payment of interest and penalties; and the ability to realize deferred tax assets.
  • Gains or losses from equity securities and interest and other could vary from expectations depending on gains or losses on the sale, exchange, change in the fair value or impairments of debt and equity investments; interest rates; cash balances; and changes in fair value of derivative instruments.
  • The majority of Intel’s non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segment, and declines in this market segment or changes in management’s plans with respect to Intel’s investments in this market segment could result in significant impairment charges, impacting restructuring charges as well as gains/losses on equity investments and interest and other.
  • Intel's results could be affected by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates.
  • Expenses, particularly certain marketing and compensation expenses, as well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and profits.
  • Intel’s results could be affected by the timing of closing of acquisitions and divestitures.
  • Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust, disclosure and other issues, such as the litigation and regulatory matters described in Intel's SEC reports. An unfavorable ruling could include monetary damages or an injunction prohibiting Intel from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to design its products, or requiring other remedies such as compulsory licensing of intellectual property.

A detailed discussion of these and other factors that could affect Intel’s results is included in Intel’s SEC filings, including the report on Form 10-K for the year ended Dec. 31, 2011.

 

Earnings Webcast

Intel will hold a public webcast at 2 p.m. PDT today on its Investor Relations website at www.intc.com. A webcast replay and MP3 download will also be available on the site.

 

Intel plans to report its earnings for the second quarter of 2012 on July 17. Immediately following the earnings report, the company plans to publish a commentary by Stacy J. Smith, senior vice president and chief financial officer, at www.intc.com/results.cfm.  A public webcast of Intel’s earnings conference call will follow at 2 p.m. PDT at www.intc.com.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel Corporation and Micron Technology, Inc., today announced that their industry-leading 20nm NAND was named Semiconductor of the Year in the 10th Annual Insight Awards hosted by UBM TechInsights. The Insight Awards recognize achievements in the semiconductor and electronics industry. Devices are analyzed by UBM’s team of experts and subjected to a rigorous judging process.

If all the world’s a stage at NAB, then all the players have a bit of Intel in them. From workstations, laptops, compositing servers, the new SightDeck system to the NewTek TriCaster 850 EXTREME, Intel® Xeon® E5 and Intel® Core™ i7 processors are powering this real world studio. Whether it's video graphics, animation, camera feeds, audio or lighting, Intel is behind the scenes to help bring the sight, sound and touch for the NAB Show's theater to life. At the Intel booth # SL 12810, the company will also showcase products and content from hardware and software partners including HP, Dell, Magix, Cakewalk, Adobe, Autodesk and NewTek.

Now Available Through Worldwide Retail and E-Tail Outlets, Intel SSD 330 Series Offers Latest SSD Technology at Affordable Prices

 

NEWS HIGHLIGHTS

  • New Intel SSD 330 Series offers boosted system performance for the budget-conscious PC enthusiast.
  • An ideal PC upgrade, Intel SSD 330 Series is a SATA 6Gb/s-based SSD that blends performance, Intel quality and value.
  • Available in the most popular capacities, 60-, 120- and 180GB, Intel's newest SSD starts at a suggested channel price of $89.

 

 

 

SANTA CLARA, Calif., April 16, 2012 – Intel Corporation announced today the Intel® Solid-State Drive 330 Series (Intel® SSD 330 Series), a SATA 6 gigabit-per-second (Gb/s) solid-state drive (SSD) that gives consumers a more affordable entry into the accelerated storage performance of SSDs.

 

Ideal for upgrading desktop or notebook PCs, the Intel SSD 330 Series offers the price-conscious PC enthusiast a brand-name SSD that blends performance, Intel quality and value. Offered in the most popular capacity points, 60 gigabytes (GB), 120GB and 180GB, the Intel SSD 330 Series boosts overall system performance and responsiveness for a broad range of applications.

 

"An SSD is still the single best upgrade you can make to your existing PC, and the Intel SSD 330 Series gives users the latest Intel SSD technology at a price to meet their budget," said James Slattery, product line manager for client SSDs, Intel Non-Volatile Memory Solutions Group. "Backed by Intel's rigorous testing process, the Intel SSD 330 Series offers our users the speed they need at a great price, backed by world-class manufacturing, reliability and tech support."

 

Unlike a traditional hard disk drive (HDD) with spinning disks and moveable parts, SSDs offer a more rugged, low-power storage solution that dramatically improves system performance to keep up with today's I/O-intensive applications. The Intel SSD 330 Series contains Intel 25-nanometer (nm) multi-level cell (MLC) NAND memory. Its SATA 6Gb/s interface doubles the bandwidth of its current SATA 3Gb/s Intel® SSD 320 Series, providing up to 500 megabytes-per-second (MB/s) sequential read speeds and up to 450MB/s sequential write speeds for faster data transfers. Random read performance can go up to 22,500 Input-Output Operations Per Second (IOPS) and 33,000 write IOPS to boost overall application and system responsiveness, significantly outperforming a typical consumer hard disk drive.

 

Intel offers a broad range of SSD choices within four product families. The Intel SSD 300 Family is aimed at entry-level, mainstream client users. The Intel SSD 500 Family offers more fully featured, higher-performing client SSDs for computer and gaming enthusiasts. The Intel SSD 700 and Intel SSD 900 Families are targeted for data center applications.

 

The Intel SSD 330 Series comes in a standard 2.5-inch/9.5mm form factor as a replacement to a slower-performing HDD. It can be used in a dual-drive desktop PC configuration to speed up boot times and applications speeds, or as a single-drive notebook upgrade.

 

Available beginning today at worldwide retailers and online e-tailers, the Intel SSD 330 Series is offered at the suggested channel price of $89 for a 60GB drive, $149 for a 120GB drive and $234 for a 180GB drive. It is also backed by a 3-year limited warranty.

 

To download the multimedia press kit go to www.intel.com/newsroom/ssd. For more information on Intel SSDs go to www.intel.com/go/ssd or follow Intel SSDs on Twitter (@intelssd), Facebook (www.intel.com/go/ssdfacebook or communities.intel.com).

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel’s newest TV commercials for Ultrabook

 

A unique online experience is letting visitors at intel.com/ultrabook direct their own video based on Intel’s newest TV commercials for Ultrabook. Launched today in the U.S. and widening to 50 countries across 26 languages through the end of April, the interactive experience is part of Intel’s biggest marketing campaign since 2003. Expanding the commercials and making them more personal, fun and sharable, the interactive feature asks individuals to make real-time decisions that seamlessly change the story and action scenes. There are over 6,900 unique options a user can experience when personalized through Facebook. For example, at certain points the consumer must choose the path of the hero who personifies the Ultrabook versus one that exemplifies the opposite -- Ultra Responsive vs. Not So Quick, Ultra Sleek vs. Not So Cool, Long Lasting vs. Totally Drained and so on. Via Facebook Connect, such features as the individual’s profile picture showing up here and there adds to the personalized fun.

This year, let Intel AppUpSM center help plan your spring break vacation by using HRS Hotel Portal, a hotel search service with access to more than 250,000 hotels worldwide. Once you reach your destination, plug into Public Radio On Location Win, a geo-active audio player that brings up rich stories, music and interviews based on your location. To learn about all the nearest attractions, tap into Local Recon and Arrivalguides To Go, and get your vacation started!

New Intel 900 SSD Family Expands SSD Product Line with PCIe Interface SSD for Accelerated Data Center Storage

 

NEWS HIGHLIGHTS

  • PCIe-based 400GB and 800GB Intel SSD 910 Series provides extreme performance, endurance and reliability for rigorous data center demands.
  • Intel SSD 910 Series offers easy-to-install, seamless post-deployment server storage upgrade with no changes to existing server design.
  • Using Intel High Endurance Technology, Intel SSD 910 offers 10 full drive writes a day for 5 years for 30x endurance.*

 

 

SANTA CLARA, Calif., April 12, 2012 – Intel Corporation introduced today the Intel® Solid-State Drive 910 Series (Intel® SSD 910 Series), a super high-performing SSD to address rigorous data center storage demands driven by cloud computing, virtualization and online transactions.

 

The Intel SSD 910 Series delivers accelerated storage performance, endurance and reliability critical to today's data center performance applications. It includes Intel High Endurance Technology and optimized multi-level cell (MLC) 25-nanometer NAND flash memory, that allows up to 10 full drive writes a day for 5 years, or a 30x endurance improvement* over its standard MLC-based flash products, for a cost-effective storage solution.

 

The Intel SSD 910 is PCIe-based and offers an easy-to-install, seamless post-deployment server storage upgrade that requires no changes to existing server design. It can be used in storage tiering and caching of hot files for high-performance processing and access to mission-critical data. One Intel 910 SSD can replace multiple 15K rpm hard disk drives (HDDs) to not only save on space and power consumption, but also improve sequential performance and storage scalability and reduce latencies. It is built using an Intel controller and Intel SSD management firmware. The firmware is optimized for less wear and includes NAND error reduction and system error management.

 

"The Intel SSD 910 Series is a complete solution that delivers on all fronts: highperformance, endurance and reliability, making it ideal for replacing I/O-intensive HDDs," said Roger Peene, director of data center SSD marketing for the Intel Non-Volatile Memory Solutions Group. "As a leader in SSD technology, data center IT professionals can have confidence in a tier-one, easy-to-install SSD solution backed by Intel quality, reliability and technical support."

 

"Supermicro works closely with leading technology companies so we can offer our customers Data Center Optimized (DCO) server solutions with the highest performance and highest efficiency," said Tau Leng, general manager of High Performance Computing at Super Micro Computer Inc. "With the Intel SSD 910, server systems can achieve higher levels of CPU utilization to take advantage of increased processing power from advanced products like the Intel® Xeon® Processor E5-2600 Series. This is yet another example of working with Intel to test and qualify products, so we can lower our customers' total cost of ownership and reduce their time-to-market."

 

The Intel SSD 910 Series expands Intel's offerings for data center applications with its first entry in the 900 family of its highest-performing, PCIe-based SSDs. The Intel SSD 900 Family joins Intel's other high-volume SSD solutions for the data center including the Intel 700 SSD Family of SATA-based SSDs with High Endurance Technology and the Intel SSD 300 Family of SATA SSDs for a broad range of server and storage applications.

 

Performance measures of the Intel SSD 910 Series 800GB drive include 2 gigabytes-per-second (GB/s) sustained sequential reads and 1GB/s sequential writes; up to 180,000 4K random read Input-Output Operations Per Second (IOPS) and 75,000 4K random write IOPS. It comes in 400GB and 800GB capacities. Samples are now available for data center customers to begin quality and validation cycles. General production availability is scheduled for mid-2012.

 

Pricing for the Intel SSD 910 Series is $1,929 for the 400GB capacity and $3,859 for 800GB. It comes with a 5-year limited warranty. See full warranty details at: www.intel.com/support/ssdc/hpssd/sb/CS-029645.htm.

 

To download the multimedia press kit go to www.intel.com/newsroom/ssd. For more information on Intel SSDs go to www.intel.com/go/ssd or follow Intel SSDs on Twitter (@intelssd), Facebook (www.intel.com/go/ssdfacebook or communities.intel.com).

 

Intel-SSD-910-angled_view_sm.jpg

Intel® SSD 910 Series For Extreme Data Center Storage Performance - Intel Corporation introduced today the Intel® Solid-State Drive 910 Series (Intel® SSD 910 Series), a super high-performing SSD to address rigorous data center storage demands driven by cloud computing, virtualization and online transactions. The Intel SSD 910 Series delivers accelerated storage performance, endurance and reliability critical to today’s data center performance applications.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Xeon and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

 

*Based on 8K random writes and comparing Intel HET SSD solutions to SSD solutions based on standard Intel MLC NAND flash memory.

This morning Pandora announced the "Inside the Music" program, presented by Intel. The program highlights Intel-Inspired Ultrabook™  systems and goes behind-the-scenes of the Pandora Music Genome Project, giving listeners interactive, in-depth views of the music they love. The "Inside the Music" program will explore six musical genres and the unique characteristics of each genre to create a memorable music experience for consumers. Additionally, for the first time ever, the program will enable listeners to launch new Pandora stations based on a specific track feature such as guitar effects, backbeat and vocal harmony.

Intel, Chinese ISV Feitian and RenRen (China’s top social media networking site) announced today that in the future Ultrabook users will benefit from the security enhancements provided by Intel Identity Protection Technology. See the full press release for details, and view the IDF press kit for more information on this and other announcements from the Intel Developer Forum in Beijing, China.

Small business owners should be free to focus on their businesses and not left worrying about the virus protection, security and software updates for their PCs. That’s why today, at IDF Beijing, Intel announced the availability of Intel® Small Business Advantage (Intel® SBA) for laptop and desktop PCs based on the 2nd Generation Intel® Core™ processor family. Designed with the small business owner in mind, Intel SBA automatically enables PCs to run at a higher performance, be more secure, and back up data. For additional details on other news from IDF Beijing, read the press release.

SANTA CLARA, Calif., April 11, 2012 – Intel Corporation today announced the 19 companies to receive the 2011 Intel Preferred Quality Supplier (PQS) award that recognizes commitment to quality and performance excellence. These companies distinguish themselves from the thousands of suppliers that work with Intel by exceeding high expectations and tough performance goals while demonstrating industry-leading commitment to quality.    

 

In addition to the PQS award, Intel recognized two suppliers with the Achievement Award for their extraordinary accomplishments in the areas of velocity, customer orientation and reduced cycle time. The 2011 PQS and Achievement winners will be honored at a ceremony tonight in Santa Clara, Calif.

 

"This year's Intel Preferred Quality Supplier award winners have truly distinguished themselves by driving and executing to world-class supply chain performance in execution, innovation and quality," said Jaclyn A. Sturm, vice president, Technology and Manufacturing Group and general manager of Global Sourcing and Procurement. "2011 was a year that tested all aspects of the supply chain from core challenges of business continuity and affordability to the need for continuous innovation, velocity improvements and growing expectations of sustainability. These winners distinguished themselves not only in their ability to overcome, but their ability to excel in the midst of these challenges."

 

"Intel's 2011 Preferred Quality Suppliers have excelled across an extremely demanding set of expectations, and have distinguished themselves as industry leaders in technology innovation, supply chain excellence, and corporate responsibility," added Robert Bruck, corporate vice president and general manager of Technology Manufacturing Engineering. "These suppliers have made a substantial contribution to Intel's success through their commitment to quality in support of Intel's industry-leading silicon, packaging and test technologies."

 

The PQS award is part of Intel's Supplier Continuous Quality Improvement (SCQI) program that encourages suppliers to innovate and continually improve. To qualify for PQS status, suppliers must score at least 80 percent on a report card that assesses performance and ability to meet cost, quality, availability, delivery, technology and environmental, social and governance goals. Suppliers must also achieve 80 percent or greater on a challenging improvement plan and demonstrate solid quality and business systems. Additional information about the SCQI program is available at www.intel.com/go/quality.

 

The PQS winners provide Intel with the following products or services:

 

  • Advantest Corporation supplies testers, test handlers, and test interface products.
  • Applied Materials, Inc. supplies semiconductor manufacturing equipment, software and support services.
  • ASML supplies semiconductor lithography equipment.
  • Cabot Microelectronic Corporation supplies chemical mechanical polishing slurries.
  • Daewon Semiconductor Packaging Industrial Co., Ltd. supplies plastic injected molded trays.
  • DISCO Corporation supplies cutting, grinding, and polishing equipment and services.
  • DuPont AirProducts NanoMaterials L.L.C. supplies chemical mechanical planarization slurries.
  • Ebara Corporation supplies electroplaters, chemical mechanical polishers and pumps and abatement systems.
  • FUJIFILM Electronic Materials supplies formulated chemicals, developers, precursors, slurries and advanced photoresists.
  • KLA-Tencor Corporation supplies inspection and metrology capital equipment and services.
  • Marvell Semiconductor supplies application-specific integrated circuit semiconductor products and engineering resources.
  • Mitsubishi Gas Chemical Company, Inc. supplies chemicals for semiconductor device manufacturing.
  • Murata Manufacturing Co., Ltd. supplies multi-layer ceramic capacitors.
  • Rofin-Baasel supplies laser mark equipment.
  • Samsung Electro-Mechanics Co., Ltd. supplies flip chip substrates.
  • Siliconware Precision Industries Co., Ltd. supplies semiconductor assembly and test services.
  • STATS ChipPAC Ltd. supplies full turnkey packaging and test services.
  • TAIYO YUDEN CO., LTD. supplies ceramic capacitors, inductors, and filters.
  • Tosoh Quartz Inc. supplies quartzware for semiconductor wafer processing equipment.

 

The Achievement winners are the following:

 

  • Nikon Corporation awarded for velocity.
  • Powertech Technology Inc. awarded for customer orientation & cycle time reduction.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

SANTA CLARA, Calif., April 11, 2012 – Intel Corporation today announced the nine winners of the company's most prestigious award for suppliers, the Supplier Continuous Quality Improvement (SCQI) award. This honor, which recognizes outstanding commitment to quality and performance excellence, distinguishes these suppliers as world-class within Intel's greater supply chain.

 

Providing products and services deemed essential to Intel's business success, the 2011 winners will be honored at a ceremony tonight in Santa Clara, Calif. "Intel's SCQI award winners are role models for the continuous quality improvement cycle needed to deliver leading-edge products and services at sustained levels of excellence," said William Holt, senior vice president and general manager of Intel's Technology and Manufacturing Group. "We are pleased to recognize their exceptional accomplishments."

 

"Our suppliers play a crucial role in our ability to deliver return to our investors and to delight our customers," said Brian Krzanich, senior vice president and chief operating officer. "This year's nine SCQI winners have distinguished themselves by demonstrating continuous improvement in innovation, affordability, agility, customer responsiveness, and environmental sustainability goals. Their results are world class."

 

The SCQI award is part of Intel's SCQI program, which encourages Intel's key suppliers to strive for excellence and continuous improvement. To qualify for SCQI status, suppliers must score at least 95 percent on a report card that assesses performance and ability to meet cost, quality, availability, delivery, technology and environmental, social and governance goals. Suppliers must also achieve 90 percent or greater on a challenging improvement plan and demonstrate solid quality and business systems. Additional information about the SCQI program is available at www.intel.com/go/quality.

 

The SCQI winners provide Intel with the following products or services:

 

  • Hitachi High-Technologies Corporation supplies etch and metrology equipment.
  • Hitachi Kokusai Electric Inc. supplies diffusion furnaces.
  • JSR Corporation supplies advanced photoresists, packaging materials and chemical mechanical planarization consumables.
  • JX Nippon Mining & Metals supplies sputtering targets for physical vapor deposition process.
  • Senju Metal Industry Co., Ltd. supplies soldering material.
  • SHINKO ELECTRIC INDUSTRIES CO., LTD. supplies plastic laminated package and heat spreaders.
  • Siltronic supplies polished and epitaxial silicon wafers.
  • SUMCO Corporation supplies 200mm and 300mm polished epitaxial silicon wafers.
  • Tokyo Electron Limited supplies coater-developers, dry etch, wet etch and test systems.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

INTEL DEVELOPER FORUM, Beijing, April 11, 2012 – Intel Corporation announced today a joint agreement with the Beijing Municipal Government and Institute of Automation of Chinese Academy of Sciences to establish "China Intel Internet of Things" (IoT) Joint Labs to collaborate on IoT-related core technology research, development and business model innovation. The three organizations will invest 200 million RMB (US$31.7 million) over the next 5 years.

 

IoT is a global technology evolution through which data from billions of devices are seamlessly connected, intelligently managed and securely interacting over a network. This enables people, devices and systems to turn data into useful information and valued services.

 

The foundation of the joint research will address the core technologies associated with IoT including sensing, networking and processing, among others that will help address computing, storage and communication challenges of massive-scale systems derived from the large amounts of data gathered.

 

Tan Tieniu, director of National Laboratory of Pattern Recognition Institute of Automation of Chinese Academy of Sciences, and Jesse Fang, vice president of Intel Labs and managing director of Intel Labs China, were named co-presidents of the China Intel IoT Joint Labs.

 

"The China Intel IoT joint labs is the largest of its kind that Intel has participated in research collaboration in China, and it is unique in that Intel not only contributed funding but also employees as dedicated senior research leaders," said Fang. "New applications from personalized energy management to smart traffic control to smart cities will be made possible by the research conducted at these labs."

 

Intel Developer Forum
IDF spans the world of mobility, digital enterprise, digital home, and technology and research. Held at the China National Convention Center on April 11-12, the event is geared toward the Chinese market in support of local innovation and Intel's industry leadership in the region. Next up on the IDF schedule is a 1-day conference in Brazil on May 15 and a 3-day event in San Francisco, Sept. 11-13 at Moscone Center West. Further information is available at www.intel.com/idf.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

New Technologies and Joint Lab Announcements to Advance More Secure, Connected Computing Experiences from Devices to the Cloud

 

NEWS HIGHLIGHTS

  • Intel® Core™ processors with Intel® Small Business Advantage (Intel® SBA) are now available, providing additional tools for PCs to help small businesses increase security and productivity.
  • Coming this quarter, Intel® HD Graphics 2500/4000 provides amazing 3-D graphics, further enhancing the resolution and visual detail of mainstream games and more.
  • New, lab-to-lab collaborations with Intel Labs China, Lenovo* address the challenges in the mobile Internet area and China Mobile Research Institute* to apply Intel® architecture to wireless base stations to power the next-generation mobile network infrastructure.

 

 

INTEL DEVELOPER FORUM, Beijing, April 11, 2012 – Throughout Intel Corporation’s developer forum that starts today, company executives emphasized the importance of collaborating with China’s government and industry to help create new business and innovation opportunities for Intel and its 14 million developers worldwide. The management team detailed its vision of how such collaborations could potentially spawn the next-generation of advances in business, consumer electronics and many more industries around the globe.

 

“The impact of major global trends, such as the rapidly growing middle class as well as the explosive growth of connected, mobile Internet and cloud computing traffic, is playing out ten-fold in China,” said Sean Maloney, executive vice president of Intel Corporation and chairman of Intel China.

 

For example, China became the largest PC market in the world last year, growing a remarkable 13 percent in 2011 and now represents 20 percent of all PC demand, according to IDC, a global industry analyst firm. In addition, IDC shows servers in China are growing at more than eight times the rate of the worldwide average over the past 5 years, making the country the second-largest data center market segment in the world. With more than 1 billion subscribers**, China is also the world’s largest segment for mobile phones.

 

To address these and other opportunities, Intel executives speaking in Beijing highlighted several technology advancements and local collaborations designed to bring richer, more connected computing experiences from the cloud to computing devices of all types.

 

The announcements included the introduction of Intel® Small Business Advantage (SBA) designed to help maintain and protect PCs automatically and improved visual experience with built-in visuals on Intel’s forthcoming 3rd generation Intel Core products with Intel® HD Graphics 2500/4000. The company also revealed that Intel Labs China will work closely with leading Chinese OEMs, operators and municipalities for ongoing technology research and development in China.

 

In his first speech since being appointed chairman of Intel China last year, Maloney opened the company’s largest two-day technical conference in Asia by noting how overcoming barriers in technology represents more than just physics or engineering problem.

 

“As the world continues to advance, so too must semiconductor technology, and that is never more evident than today with the pending release of Tri-Gate transistors and 22 nm process technology,” said Maloney. “Few individuals and industries will be untouched as powerful microprocessors, Internet-connections, and user experience breakthroughs are applied across the worlds of business, healthcare, education and the society at large.”

 

Transforming the Personal Computing Experience

During his keynote presentation, Kirk Skaugen, vice president and general manager of Intel’s PC Client Group discussed how Intel is helping drive a dramatic change in the personal computing experience for consumers and businesses with new hardware, software and solutions. Ultrabook™  devices have already begun this transformation, and Skaugen showcased numerous systems on stage and reiterated that more than 75 designs are planned for 2012 with many touch-enabled systems expected. This next wave of Ultrabook devices, powered by 3rd generation Intel® Core processors with Intel® HD Graphics 2500/4000, will bring significant performance improvements for even greater computing experiences.

 

To address the small business segment without IT support, Skaugen also announced Intel SBA will be available on the 2nd generation Intel® Core processors. With Intel SBA, small businesses can maximize business productivity by keeping PCs performing at an optimal level while securing data by reducing the risk of virus disruptions, leakage of confidential data and data loss. Intel SBA is a simple-to-use integrated hardware and software solution that automatically provides regular software updates, strengthens security defenses and conducts maintenance tasks after-hours, even if the computer is turned off. OEMs supporting the Intel Small Business Advantage solution include Asus*, Dell*, Fujitsu* and Lenovo* as well as multiple local-OEMs around the world.

 

To help address online fraud, a common concern for consumers today, all Ultrabook devices will now include Intel® Identity Protection Technology, enabling a more secure and convenient way to access popular websites2. Skaugen announced that RenRen*, China’s most popular social networking website, will incorporate Intel Identity Protection Technology as part of its focus on providing secure online experience for its users. Additionally, he disclosed relationships with Feitian Technologies* and DynamiCode Company*, both leading-edge second factor authentication security solution services that will incorporate Intel Identity Protection Technology into their products.

 

Collaborating for Datacenter and Cloud Success

During her keynote on the second day of the conference, Diane Bryant, vice president and general manager of Intel’s Datacenter and Connected Systems Group, will discuss how the rapid growth of users, devices and data is transforming information technology while also creating new opportunities for developers.

 

With more than 15 billion connected devices expected by 20153 – and the data center and cloud computing opportunities that support this level of connected devices – Bryant will say the key is open, standards-based solutions such as those defined by the Intel® Cloud Builders Program.

 

The Intel® Cloud Builders program enables ecosystem leaders to build and optimize the cloud infrastructure using open-standard solutions optimized for Intel architecture. Intel Cloud Builders brings together tools and best practices, including more than 70 reference architectures from a range of industry-leading cloud infrastructure systems and solutions providers, to address key challenges facing data center and cloud deployments such as security, manageability, and energy efficiency.

 

Bryant will share that the newly introduced Intel® Xeon processors are at the heart of the data center. The Intel Xeon E5-2600 product family is designed to scale and handle three times more data traffic than today, be more efficient and secure. With 80 percent more performance1,4 and 50 percent more performance per wattpercent1,5  compared to previous generations, the new Intel Xeon processors address the requirements of an ever-growing connected world.

 

Intel has extended its leadership in data center technology and product innovation with a strong and well-balanced portfolio of processors, developer resources and support that addresses today’s workload challenges for key segments, including the emerging micro server category. Bryant will outline details of the company’s 2012 processor roadmap for this category, and highlight how it continues to help customers deliver new levels of power efficiency and density while allowing them to also benefit from common software compatibility across Intel-based micro servers and traditional servers.

 

Intel Labs China: Aligning Research Collaboration and Innovation

Emphasizing the importance of ongoing research with local partners in China, Intel Labs announced new joint research collaboration efforts with Lenovo* and China Mobile*. Intel and Lenovo’s new lab-to-lab collaborative research efforts will address challenges in the mobile Internet area, such as security, context aware computing, cross screen experience and energy efficiency.

 

The China Mobile Research Institute (CMRI) is applying Intel architecture to wireless base stations to power next-generation mobile network infrastructure. As part of CMRI’s Cooperative Radio Access Architecture (CRAN) vision, Intel Labs China and CMRI are engaging in research and ecosystem development to increase the speed and efficiency telecommunications networks through greater processing power and general computing capabilities.  With CMRI and other ecosystem partners, Intel has produced a reference design prototype that demonstrates considerable improvements for lowering total cost of ownership. For example, IA signal processing-enabled CRAN technology can save telecommunications operators up to 15 percent in capital expenditures and reduce operations costs up to 50 percent, largely through power savings.

 

Intel Developer Forum

IDF spans the worlds of mobility, digital enterprise, digital home, and technology and research. Held at the China National Convention Center on April 11-12, the event is geared toward the Chinese market in support of local innovation and Intel’s industry leadership in the region. Next up on the IDF schedule is a one-day conference in Brazil on May 15 and a 3-day event in San Francisco, which will be held Sept. 11-13 at Moscone Center West. Further information is available at www.intel.com/idf.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Intel Core, Intel Xeon, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

** China Ministry of Industry and Information Technology

 

1 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to www.intel.com/performance.

 

2 IPT disclaimer:No system can provide absolute security under all conditions. Requires an Intel® Identity Protection Technology-enabled system, including a 2nd gen Intel® Core™ processor enabled chipset, firmware and software, and participating website. Consult your system manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com.

 

3 (Connect devices) Source: “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast

 

4 (Generational Performance) Source: Performance comparison using best submitted/published 2-socket server results on the SPECfp*_rate_base2006 benchmark as of 6 March 2012. Baseline score of 271 published by Itautec on the Servidor Itautec MX203* and Servidor Itautec MX223* platforms based on the prior generation Intel® Xeon® processor X5690. New score of 492 submitted for publication by Dell on the PowerEdge T620 platform and Fujitsu on the PRIMERGY RX300 S7* platform based on the Intel® Xeon® processor E5-2690. For additional details, please visit www.spec.org.

 

5 (Energy Efficient Performance) Source: Performance comparison using best submitted/published 2-socket single-node server results on the SPECpower_ssj*2008 benchmark as of 6 March 2012. Baseline score of 3,329 ssj*_ops/watt published by Hewlett-Packard on the ProLiant DL360 G7* platform based on the prior generation Intel® Xeon® processor X5675. Score of 5,093 ssj*_ops/watt submitted for publication by Fujitsu on the PRIMERGY RX300 S7* platform based on the Intel® Xeon® processor E5-2660. For additional details, please visit www.spec.org.1.

Today, Intel unveiled the Intel studybook – a purpose-built tablet designed to open the doors to education and provide a window on history, math, science, reading and more. Backed up by the Intel Learning Series (Intel® LS) software suite, the rugged tablet is supported by a broad global education ecosystem. To help deliver the best possible educational experience Intel also has added Teacher PC criteria for Ultrabook™ and Notebook systems which will be loaded with Intel LS software to help deliver the best, most innovative environment for learning. Around the world more than 7 million students use the classmate PC for 1:1 eLearning, a milestone announced today. Read the full press release for more information .

Intel® Learning Series Expands Product Portfolio

 

NEWS HIGHLIGHTS

  • An Intel® studybook, a ruggedized, purpose-built tablet for education, provides mobility for students, comes with Intel® Learning Series (Intel® LS) software suite and is supported by a broad education ecosystem
  • The Learning Series has added Teacher PC criteria for Ultrabook™ and Notebook systems- enabling a seamless classroom experience
  • Currently, more than 7 million students worldwide are using Intel classmate PCs

 

 

SANTA CLARA, Calif., April 10, 2012 – Intel Corporation today introduced an Intel® studybook, a tablet that is part of the Intel Learning Series family and features unique classroom-ready features and capabilities including an ultra rugged design and specialized educational software. Purpose-built for 1:1 e-learning, a studybook’s innovative features include front and rear cameras, microphone, light sensor support project-based inquiry and mobile learning environments. It comes with a capacitive multi-touch LCD screen and is based on an Intel® Atom™ processor Z650.

 

The rugged tablet reference design is constructed from a single piece of plastic and includes shock-absorbers around the screen. It is designed to withstand accidental drops from a standard student desk and is also water- and dust- resistant. Young students, often owners of slippery fingers can learn and have fun in and out of the classroom with reduced stress for parents and teachers concerned about damage.

 

An Intel studybook provides education-focused solutions with a student-friendly design. The education software includes classroom management, LabCam applications that support scientific enquiry, and an optimized e-reader. The collaboration software has a user-friendly interface which enables teachers and students to collaborate in the classroom for improved learning efficiency.

 

“An Intel studybook offers students limitless opportunities to enhance their learning experience.” said Kapil Wadhera, general manager of Intel’s Education Market Platform Group. “Expanding the Intel Learning Series portfolio of affordable, purpose-built educational devices brings us closer to our vision of enabling more students and teachers to participate in high quality education.”

 

Teachers are an integral part of the classroom and the new Intel Learning Series Teacher PC criteria will enable solutions that are developed specifically to meet the needs of teachers. The criteria are available to computer manufactures to build purpose built education notebooks and Ultrabooks™ for teachers and will take advantage of the 500 member strong Intel Learning Series ecosystem. Teacher PCs also come with access to education content, professional development and digital literacy resources.

 

As a component of the Intel Learning Series family of products, an Intel studybook is grounded in ethnographic studies. The hardware and software elements of an Intel studybook have been piloted in more than 2,000 classrooms in 36 countries. Its infrastructure is tailored to individual geographies in terms of content, cultural relevance, and language.

 

About the Intel Learning Series
Intel® Learning Series brings together digital content, teacher training, deployment support and purpose-built education technology to enable successful 1:1 e-learning environments for students. Through a strong ecosystem of PC manufacturers, operating system vendors, education service providers, content and software providers, the Learning Series delivers complete end-to-end education solutions. More than 500 alliance members in 70 countries are developing applications, peripherals and services optimized for the Learning Series. More information available at www.intellearningseries.com.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, the Intel logo and Ultrabook are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel AppUpSM center is working with Urban Airship™ to help provide app developers the ability to monetize apps beyond the initial sale to drive ongoing consumer engagement and recurring revenue with Intel AppUp In-App Purchase. Over 40,000 application developers worldwide use Urban Airship’s scalable infrastructure and easy-to-integrate tools to monetize their apps, and now Urban Airship’s developers can reach an expanded base of Ultrabook™ device, netbook, and PC consumers through the Intel AppUp center.

Intel Capital has made its first Brazilian investment of 2012 in Minha Vida, the largest health and wellness portal in Brazil which provides Brazilians access to online fitness, diet, beauty, health and wellness programs and medical information. The investment from Intel Capital will enable the company to launch new products and services for users. This is the second healthcare IT related Intel Capital investment in Brazil in less than six months: This past December Intel Capital invested in medical imaging software company Pixeon. Both investments indicate surging healthcare technology innovation and adoption in Brazil, an indication of the market potential for such technologies in the region. Since 1999, Intel Capital has invested approximately $75 million in Brazilian companies. View the full press release.

The new Intel® 7-series Chipset family is now available and shipping in mobile and desktop OEM systems and motherboards worldwide.  These new chipsets provide the companion logic to the 2nd Generation Intel® Core™ processors today and will support the 3rd Generation Intel Core processor family (codenamed Ivy Bridge) later in Q2.  They also integrate USB 3.0 and enable responsiveness technologies like Intel® Smart Response, Intel® Smart Connect, and Intel® Rapid Start in desktop and mobile platforms. Intel is also introducing several desktop motherboards that feature the new Intel 7-series Express Chipset.

Companies Collaborate to Bring New Features, User Experiences to the Car

 

 

NEWS HIGHLIGHTS

  • Intel® Atom™ processor will power NISSAN Motor Company's next-generation in-vehicle infotainment system for select production vehicles beginning in 2013.
  • Intel and NISSAN are engaged in joint research and product development to bring new and innovative driving experiences.
  • Joint research demonstrates the benefits of integrating consumer electronic device connectivity in the car with cloud-based services.

 

 

 

NEW YORK INTERNATIONAL AUTO SHOW, New York, April 5, 2012 – Intel Corporation announced today that the next-generation in-vehicle infotainment system (IVI) for select NISSAN Motor Company* production vehicles will be powered by the Intel® Atom™ processor beginning in 2013. The IVI system features an innovative twin-display that was unveiled in the Infiniti LE, a luxury zero-emissions concept vehicle, at the New York International Auto Show today. Infiniti is the luxury vehicle brand of the NISSAN Motor Company.

 

"Technology and vehicles are integral components of everyday life and by combining the two, we can we achieve a truly connected, mobile lifestyle," said Ton Steenman, vice president of Intel's Intelligent Systems Group. "The processing power of the Intel Atom processor enables NISSAN to deliver information and entertainment to drivers and passengers simultaneously in a safe manner and opens the door to more enjoyable driving experiences."

 

NISSAN selected Intel as a technology partner to jointly develop rich in-vehicle experiences that will keep NISSAN drivers and passengers informed, entertained and productive while maintaining optimal safety. The industry-leading, twin-display will enable the driver to see vital traffic information and navigation while simultaneously delivering entertainment, such as movies, to passengers.     

 

"The Infiniti LE showcases the concept of smart hospitality," said Andy Palmer, executive vice president, NISSAN Motor Company and in charge of Infiniti. "The twin-display, developed with Intel technology inside, is a breakthrough feature that presents driving-related information in the right place and at the right time."   

 

The product development builds on a longstanding relationship between Intel and NISSAN, which includes joint research through Intel Labs to explore new ways to customize applications and enhance mobile device connectivity in the car. Sharing a similar user-centric approach to research and product development, combined with Intel's experience in consumer electronic devices as well as expertise in delivering hardware and software computing solutions and NISSAN's strong understanding of the automotive industry and driving needs, the two companies are helping the automotive industry deliver new driver and passenger experiences.   

 

The joint research focused on several areas of exploration, including mobile device-to-vehicle fusion, cloud-based services for vehicles, and vehicle video surveillance via smartphones, as well as vehicle access and control via smartphones. For example, by using in-car connectivity and cameras and sensors already in the car, the car is able to notify the owner via smartphone when the vehicle is struck in a parking lot. Additionally, using near-field communications or a barcode to securely pair a smartphone with a car enables the smartphone to become a virtual key for remote keyless entry to the vehicle. 

 

The announcement follows additional efforts toward realizing Intel's vision for the connected car including the recent creation of the $100 million Intel Capital Connected Car Fund, the opening of a new global Automotive Innovation and Product Development Center in Karlsruhe, Germany, an academic outreach program focused on IVI and telematics, and the expansion of Intel Labs Experience and Interaction Research in automotive.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Intel Atom and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel Corporation’s biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as “cinematic and epic.” The multi-faceted global campaign, called “A New Era of Computing,” is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel® Centrino® in 2003. The initial TV spots are set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, “a new era of computing.” “Desperado” debuts on American television on April 6 after a world premiere through paid promotion on Twitter – a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. That’s today. The spot highlights the responsiveness and quickness of the Ultrabook.

'Cinematic and Epic' Marketing Campaign is Company's Largest Since 2003

 

NEWS HIGHLIGHTS

  • New Ultrabook marketing campaign is Intel's largest in nearly a decade.
  • Global campaign is aimed at marketing the Ultrabook experience in exciting, innovative ways.
  • Initial TV commercials are set in the American Old West, ancient China and medieval times.

 

 

SANTA CLARA, Calif., April 4, 2012 – Intel Corporation's biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as "cinematic and epic."

 

The multi-faceted global campaign, called "A New Era of Computing," is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel® Centrino® in 2003.

 

"῾A New Era of Computing' is going to be very different from what you've seen from Intel in a long time," said Kevin Sellers, vice president, Sales and Marketing Group and director, Advertising and Digital Marketing. "This is not a campaign where we're talking about the microprocessor or Intel the company. Instead, we're giving a cinematic and epic feel to how Intel-inspired Ultrabook systems are ushering in a new era of computing and making everything else seem like ancient history."

 

Sellers was referring to the initial TV spots set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, "a new era of computing." The spots were directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.

 

"Desperado" debuts on American television on April 6 after a world premiere through paid promotion on Twitter -- a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. A spin on the classic spaghetti western, "Desperado" takes place in a saloon where late-19th century gunslingers frustrated by the lack of performance of their clunky notebooks feel threatened by this 21st century, Ultrabook-brandishing new kid in town. The spot highlights the responsiveness and quickness of the Ultrabook.

 

"House of Flying Laptops," highlighting Ultrabooks' extended battery life and a nod to such stylish martial arts films as "House of Flying Daggers" and "Crouching Tiger, Hidden Dragon," begins in an ancient Chinese temple during the Ming Dynasty. Two traditionally dressed women, each wielding a bulky, power-hungry laptop, engage in an epic battle over a single available power outlet. Their attention quickly turns to a modern woman sitting at a nearby table and working on her Ultrabook.

 

Set inside a medieval European castle and underscoring Ultrabooks' small form factor and high performance, "Round Table" shows a team of less-than-enthused knights subjected to a slide presentation by their king who is using an outmoded computer that can't keep up. Relief comes to the frustrated monarch when a woman suddenly enters the room with a "mystical device" – an Ultrabook.

 

Each ad ends with a metaphoric twist as the original ancient setting transforms to a modern-day one. A voiceover at the end says, "Suddenly, everything else seems old-fashioned. Ultrabook. Inspired by Intel."

 

Venables Bell & Partners in San Francisco created the campaign. The agency was also responsible for Intel's successful and ongoing "Sponsors of Tomorrow" brand campaign that launched in 2009. OMD led global media planning of a campaign that includes TV, print, outdoor, online and other advertisement placements, as well as in-store and online retail campaigns.

 

While the debuts of the initial three commercials will be staggered through May in the United States and abroad, a unique online experience will allow consumers to interact with the spots starting in mid-April. Visitors to intel.com/ultrabook can create their own adventures through a series of decisions while becoming educated on Ultrabook's product features along the way. Interlude, an Israeli-based technology company delivering unique interactive video experiences, created this campaign element that is scheduled to launch in the United States on April 13 and in 50 countries across 26 languages by the end of April.

 

"We're expanding the stories of the commercials, making them more personalized, fun and sharable," Sellers said.

 

"Nothing like this has been done on such an epic scale. We shot scenes for the interactive experience as we were making the commercials in Spain and China to ensure that what you see on TV and online will be beautifully interwoven."

 

The interactive element also will expose the creative to countries outside where the TV spots will run, a working list that currently includes Australia, Brazil, China, Germany, India, Russia, the United Kingdom and the United States.

 

Print ads that debut on April 23 in initial markets poke fun at how futuristic the Ultrabook is. One line reads, "Your great-grandkids just called. They want their computer back." Another reads, "So futuristic it'll even feel futuristic in the future." Out-of-home billboards that debut on April 23 also use humor to illustrate the speed and lightweight nature of the Ultrabook with such copy as "Mastodons. Dodos. Bulky laptops." Retail campaigns encompass a range of executions, from merchandising materials and in-store demos to online ads and training for retail salespeople.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

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