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Intel Capital has announced an investment in Geofusion, a Brazilian company providing geomarketing data analytics and intelligence to enterprise customers. Geofusion’s cloud-based OnMap platform combines geographic data with relevant market information, such as industry specific consumption statistics and census-based demographics, to help customers improve decision making on issues such as placement of key assets, distribution channel coverage and product pricing strategies. With the market for big data software applications in Brazil expected to achieve US $260 million, Intel Capital sees significant opportunities in the business analytics market due to Brazilian companies increasingly paying attention to the many ways in which technology can help business. Geofusion marks Intel Capital’s second investment in a Brazilian big data company, following its investment announced last month in WebRadar, an analytics company delivering operational intelligence for telecom, energy and transportation markets. More information can be found in the Intel Capital press release.

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