“iQ by Intel,” launched today as a public beta, is a new publishing platform curated by researchers, engineers and visionaries at Intel. The site, at iQ.intel.com, is inspired by technology trends of how people discover and share content online. iQ is focused on the larger global impact of technology on our world. Specifically, it serves as a discovery tool that narrates technology’s influence and effect on “Media,” “Life” and our “Planet." It’s here to remind us of how fast we’re moving as a global culture, to be cognizant of how far we’ve come as humankind and to reflect on where our planet is headed in the 21st century. The iQ platform was created to spotlight how people are using technology in inspiring ways, and its mission is simple: Share and source content that inspires, educates, entertains and helps all of us to better understand our modern world.
A unique online experience is letting visitors at intel.com/ultrabook direct their own video based on Intel’s newest TV commercials for Ultrabook. Launched today in the U.S. and widening to 50 countries across 26 languages through the end of April, the interactive experience is part of Intel’s biggest marketing campaign since 2003. Expanding the commercials and making them more personal, fun and sharable, the interactive feature asks individuals to make real-time decisions that seamlessly change the story and action scenes. There are over 6,900 unique options a user can experience when personalized through Facebook. For example, at certain points the consumer must choose the path of the hero who personifies the Ultrabook versus one that exemplifies the opposite -- Ultra Responsive vs. Not So Quick, Ultra Sleek vs. Not So Cool, Long Lasting vs. Totally Drained and so on. Via Facebook Connect, such features as the individual’s profile picture showing up here and there adds to the personalized fun.
Intel Corporation’s biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as “cinematic and epic.” The multi-faceted global campaign, called “A New Era of Computing,” is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel® Centrino® in 2003. The initial TV spots are set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, “a new era of computing.” “Desperado” debuts on American television on April 6 after a world premiere through paid promotion on Twitter – a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. That’s today. The spot highlights the responsiveness and quickness of the Ultrabook.
will.i.am, Intel’s director of creative innovation and international recording artist, is gearing up for another world tour. This time, however, he will be traveling around the globe as part of the Intel Ultrabook™ Project. Mirroring the musician’s vision of a richer, more participatory music experience for his fans, the Ultrabook Project will put music at the epicenter of social content to create the ultimate musical expedition. Fans will be able to see what will.i.am sees and experiences, and showcases the inspiration for and creation process behind each of the pieces of music. The 12-city, 12-month tour will kick off in Mexico City at the end of the month and produce 12 original pieces of music inspired by the cities will.i.am visits. Ten-thousand downloads of each piece of music will be available exclusively on intel.com.
A 10-episode behind-the-scenes digital series featuring DJ and record producer Tiësto will launch Jan. 17, as announced today by Intel Corporation, HP and Believe Entertainment. Intel and HP are anchor and technology sponsors of the series, called "In the Booth." The documentary-style series will be available on a YouTube channel at www.youtube.com/Tiësto (starting Jan. 17) and give fans an up-close, personal look at the electronic dance music superstar’s life and the global movement he has fueled. “For Intel, innovative marketing is bringing projects like ‘In the Booth’ to life, and showing how Intel-inspired technology, such as the latest Ultrabook™ from HP, impact Tiësto’s music, his business, fans and his life,” said Johan Jervøe, vice president and director of Intel’s Partner Marketing Group.
Starting today Facebook users can weigh in on the top ideas submitted by young entrepreneurs through a new social platform called “Intel Innovators.” Submissions of business ideas and startup plans by adults 18-24 years old continue to span such diverse fields and topics as business-to-business solutions, medical research innovations and revolutionary social networking site proposals. The objective is to grow a fanbase, receive real-time feedback and have a chance to win startup capital from Intel. For the next 3 months, cash prizes will be awarded to participants with the best tech-based ideas according to an expert panel of judges. Together, the judges will award one $50,000 prize; the Intel Innovators Facebook fan that accumulates the most “social capital” will award another $50,000 to one of the five finalists. Selected finalists also will receive an Intel®-inspired Ultrabook™, the Asus Zenbook UX31E, and an invitation to NCIIA’s VentureLab, a hands-on mentorship program. This program will officially be announced at noon PST today during a live webcast hosted by Deborah Conrad, chief marketing officer at Intel.
Grammy Award-winning recording artist Jason Mraz has teamed with Asus and Intel Corporation for "In Search Of Incredible," a global campaign celebrating the launch of the ASUS new N Series notebook. With audio capabilities developed in collaboration with Bang & Olufsen ICEpower®, one of the world's leading audio-visual brands, and a 2nd generation Intel® Core™ processor, the ASUS new N Series offers users a truly incredible multimedia experience. Mraz has joined forces with Intel and ASUS to create a unique global competition, calling on entrants from 16 countries to submit their ideas of the incredible. Participants are being asked to upload a description of what they find incredible along with any supporting imagery or multimedia content. The incredible prize for the global winner will be the chance to turn their incredible story into a short film with a professional film crew at their disposal. The film will then serve as the final installment in the "Search for Incredible" online film series, which will be screened in January at an exclusive event in Park City, Utah. Mraz, who will be on hand at the screening, is taking an active role in reviewing and selecting the winner. For complete rules and additional information regarding the competition, visit www.insearchofincredible.com. The site also will feature webisodes capturing Mraz’s own quest for incredible. They also can be viewed on the campaign's YouTube channel. Additionally, Mraz has revealed a new song, titled "The World As I See It," which is the theme of the "In Search of Incredible" campaign. The track is streaming now on Mraz’s official website.
Sunday night’s Emmy Awards broadcast marks the U.S. debut of Intel’s latest TV commercial, the first scored by will.i.am, Intel’s director of creative innovation. “You’ll Know It” shows adults and children becoming wide-eyed over what’s on their computer screen thanks to the “stunning visuals” and “intelligent performance” of Intel’s 2nd generation Core® processors. The 30-second spot is also scheduled to air during some of the month’s most anticipated series and season premieres, including “NCIS” on Tuesday and “Criminal Minds” on Wednesday, both on CBS, and the Wednesday bow of Simon Cowell’s “X Factor” on Fox. These media buys are part of Intel’s foray into the “upfront” television market, which allows marketers to secure coveted placements months before the season begins.
Intel’s “Master of Curiosity” social media game launched today as part of Intel’s sponsorship of the new Discovery Channel series, “Curiosity: The Questions of Life.” The landmark series explores a range of topics, including intelligence, neuroscience and nanotechnology. A first-of-its-kind investment for Intel, “Curiosity” is being used by Intel as a global marketing platform with key partnership elements. The integration spans Curiosity.com, the exclusive online platform, and also Curiosity’s education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs. A new game will launch weekly to coincide with the latest topic of the “Curiosity” episodes, which air at 8 p.m. ET and PT Sundays in the United States. The series expands worldwide this fall.
Discovery Communications announced today that Intel will be a presenting partner of “Curiosity: The Questions of Life,” a provocative, new series that debuts at 8 p.m. Aug. 7 in the United States and globally in September. A first-of-its-kind investment for Intel, the company will use “Curiosity” as a global marketing platform with key partnership elements including four “Curiosity” premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; and participation in ‘Curiosity’s” education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs. The landmark series will explore topics ranging from intelligence and neuroscience to nanotechnology. Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created “What Makes Us Curious” in-program feature to air during each episode of season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics. Get more at curiosity.com.
Video: will.i.am chats with Intel Futurist Brian David Johnson
will.i.am, Intel’s director of creative innovation, brings his brand of insight, humor and humanitarian vision to the first in a series of video chats hosted by Intel futurist Brian David Johnson. Topics include early memories of geekdom, why movies about the future are wrong and when apps meet the world of Harry Potter. Is a trade show called “Wand-con” far off?
Intel has re-mastered its viral hit film, "The Chase," using Facebook and cutting-edge HTML5 technology to integrate a more social environment into the award-winning video. (A sneak peek of the new features was shared in this Intel Free Press story.) The intended environment is one where users are able to participate through gaming, Twitter feeds, downloads and other social features. The Facebook experience also offers deeper social engagement in which users can challenge their friends to an online game called "The Game." The action game takes the user through the same software and social networking sites seen in the film. The re-mastered HTML5 experience uses more than 78 unique windows to create the desktop takeover experience that replicates the original film using live windows on the user's desktop. The re-launch is in 12 languages spanning over 25 Facebook country pages. Debuted in January, "The Chase" demonstrates the performance of Intel's 2nd generation Core i5 processor by creating an action film out of multiple computer application windows. Note: This link will only run in an HTML5-compatible browser (Chrome, Internet Explorer 9, Firefox 4, Safari 5).
Intel's action-packed short film, "The Chase," was named an "Ad Worth Spreading" today at the annual TED conference in Long Beach, Calif. The film, which has surpassed 2 million views since debuting on YouTube in January, was one of 10 ideas selected among 1,000 submissions worldwide. Speaking about the recognized ads, Ronda Carnegie, head of global partnerships for TED, a non-profit originally known as Technology, Entertainment and Design, said, "Advertising is just not about selling you something. It really has to give you something back in order to reward the attention you give it." The 105-second-long film demonstrates the performance capabilities of the 2nd Generation Intel® Core™ i5 processor by creating an action-movie-style chase sequence that takes place through a wide variety of program windows on a computer desktop. Integrated into the action are Apple's iTunes, Facebook, YouTube, Microsoft Office, the Adobe Creative Suite and others. The film was created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes.
Intel’s action-packed “Chase” mini-movie has topped the Visible Measures Top 10 Viral Video Ad Chart. The 105-second-long film had 1.13 million views last week, meaning more people watched a cunning heroine get the upper hand on a couple of thugs than Evian’s roller-skating babies and ads from BlendTec, DC Shoes and Verizon, which also made the Top 5. “Chase,” which debuted Jan. 5, illustrates the performance and advanced features of Intel’s new 2nd Generation Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.
will.i.am joins Intel as “director of creative innovation.”
Unique collaboration entails the development of new technologies, music and tech advocacy.
Intel and will.i.am “share a strong interest in innovation around music, art and lifestyle.”
ANAHEIM, Calif., Jan. 25, 2011 – He’s best known for being a multi-platinum music artist, producer and front man for The Black Eyed Peas, but will.i.am is also an innovator, technology fan, entrepreneur and philanthropist. With today’s announcement at the Anaheim Convention Center, the seven-time Grammy winner has added another title to his multi-faceted resume: “director of creative innovation.”
Intel Corporation's Director of Creative Innovation will.i.am (center) discusses future technologies with Genevieve Bell, Intel Fellow and director of Interaction & Experience Research, and Justin Rattner, Intel chief technology officer, at Intel TechFest Thursday in Portland, Ore. will.i.am was among 1,000 top senior technologists, Intel Fellows and experts from 22 countries who convened during a private, 3-day event at the Oregon Convention Center to share ideas and gain cross-discipline education. will.i.am was appointed Intel's director of creative innovation in January.
As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.
“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”
Added Deborah Conrad, Intel vice president and chief marketing officer: “We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”
The relationship ties in with Intel’s “compute continuum” vision, in which more and more devices will compute and connect to the Internet, and the company’s “visual life” initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.
In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, will.i.am is also already working on music expressly for Intel.
Specifics haven’t been disclosed, but Conrad said that the partnership between will.i.am and Intel is the marrying of two worlds -- entertainment and technology -- in order to create what she calls “the ultimate experience.”
“Intel is in the midst of transforming the way we communicate with people,” Conrad said. “Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience. It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”
In this photo released by Intel, Deborah Conrad (left), vice president and chief marketing officer of Intel Corporation introduces Black Eyed Peas frontman will.i.am, as Intel's director of creative innovation, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel including the development of new technologies and music. (Photo by Intel, Bob Riha, Jr.) *No Sales*
In this photo released by Intel, Deborah Conrad, vice-president and chief marketing officer of Intel Corporation is joined by Black Eyed Peas frontman will.i.am, during a press conference announcing the artist's collaboration with the company, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel, including the development of new technologies and music. (Photo by Intel, Bob Riha,Jr.) *No Sales*
In this photo released by Intel, will.i.am, Black Eyed Peas frontman displays his Intel identification card as Intel's director of creative innovation, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel, including the development of new technologies and music. (Photo by Intel, Bob Riha, Jr.) *No Sales*
In this photo released by Intel, Black Eyed Peas frontman will.i.am, during a press conference announcing the artist's collaboration with the company, Tuesday, January 25, 2011 in Anaheim, Calif. Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel, including the development of new technologies and music. (Photo by Intel, Bob Riha, Jr.) *No Sales*
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