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Intel Newsroom

23 Posts authored by: David Dickstein

Intel CEO Brian Krzanich (right) accepts the Above and Beyond Award from Andrew Wiktorowicz, California chairman of the Employer Support of the Guard and Reserve, and Brig. Gen. Matthew Beevers, deputy adjutant general of the California Military Department. Intel was lauded with two awards for supporting veterans in the workplace at a Friday ceremony on the company’s Folsom, Calif. campus.

Intel Corporation received two awards from an office of the Department of Defense in recognition of the company’s hiring practices and policies for members of the U.S. Guard and Reserve in addition to efforts supporting active duty for service members and their families. Both awards were presented Friday by the Employer Support of the Guard and Reserve (ESGR).


Company CEO Brian Krzanich accepted the dual honor at a Friday ceremony held on Intel’s Folsom, Calif. campus. The event was also attended by Rep. Ami Bera (D-Elk Grove); Brig. Gen. Matthew Beevers, deputy adjutant general of the California Military Department; and Andrew Wiktorowicz, ESGR California chairman.


The Extraordinary Employer Support Award bestowed to Intel recognizes sustained employer support of the National Guard and Reserve Service. Only prior recipients of the Secretary of Defense Employer Support Freedom Award or the Pro-Patria Award are eligible for consideration; Intel has earned both, in 2000 and 2012, respectively. The Above and Beyond Award also received on Friday is presented on the state level to employers exceeding the legal requirements of the Uniformed Services Employment and Reemployment Rights Act by providing additional benefits to their Guard and Reserve employees.


will.i.am, Intel's director of creative innovation, and Latin American artist Joan Sebastian collaborate on "Hey You," a song inspired by will.i.am's most recent visit to Mexico as part of the Intel Ultrabook Project.

will.i.am, Intel's director of creative innovation, has written and produced a song that can be downloaded for free. The track, "Hey You," a collaboration with Latin American powerhouse Joan Sebastian, is available for a limited time and on a limited basis exclusively from the Intel® Ultrabook™ Project - Mexico City website. The song was inspired by will.i.am's most recent visit to Mexico, his travels being part of the Intel Ultrabook Project, a documentary series that followed the artist as he created music on his Ultrabook in five global cities. Additional songs will be released soon.

As an extension of its sponsorship with Discovery Channel’s "Curiosity" series, Intel has created "Tangled Curiosity," a universal iOS puzzle game that integrates live streaming social data from players’ personal feeds and others. One of the first iOS games to use live data feeds as part of the play experience, Tangled Curiosity incorporates graphics, progressive touch mechanics and an innovative use of the social graph. Designed to be fun and visually stimulating, Tangled Curiosity challenges players to solve mind- and finger-bending puzzles while uncovering content from Intel iQ, Curiosity and affiliated social networks. As puzzles are solved, players unlock facts about science and technology, and can share their data trees and game progress with friends and followers. Tangled Curiosity is compatible with iPhone, iPod Touch and iPad, and requires iOS 6.0. Tangled Curiosity can be downloaded for free on iTunes. Review the Tangled Curiosity demo video on YouTube.

The latest commercials for the Intel-inspired Ultrabook™ debut today, sending viewers to Egypt and England to hear about the new category of computing devices that makes "everything else seem old-fashioned," as the ads suggest. Featuring the new Ultrabook convertible, the spots "signal a significant shift in the computing experience," according to Kevin Sellers, vice president, Sales and Marketing Group and director, Creative Services and Digital Marketing. In "Egypt," the appearance of a bulky laptop transports an Ultrabook convertible user back to the days of pyramids and pharaohs. A modern train station is transported back to Victorian times via the simple twist of an Ultrabook convertible in "London Train." Shot in and around London, the spots air starting today in the United States and will roll out worldwide throughout the fall.

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Discovery Channel's documentary TV series "Curiosity" returns for a second season on Sunday, as does Intel Corporation as the show's presenting sponsor. The Season 2 debut episode has the series crashing a passenger jet in the name of science (the craft is passenger-less, of course). A first-of-its-kind investment for Intel last season, the company will continue to use "Curiosity" as a global marketing platform with key partnership elements.


"Curiosity" answers questions through expert interviews, social experiments and research. In addition to the TV series, viewers can explore other topics -- "How does Pandora know which songs I like?" and "Where are we most likely to find life in space?" for instance -- online at curiosity.com/intel. This year Discovery has developed a series of webisodes that highlight Intel experts and help demystify technologies that Intel is a part of or are relevant to the evolution of the computing experience.


Viewers in North America can tune in each Sunday at 9 p.m./8 p.m. Central. The series rolls out globally beginning Oct. 22; check local listings for times.

will.i.am called for rain and the Ultrabook delivered for the London-set music video of “This is Love.”

will.i.am called for rain and the Ultrabook delivered for the London-set music video of “This is Love.”

will.i.am being Intel’s director of innovation probably helped get Ultrabook cast in his latest music video, but the “in” didn’t equate to pampered treatment as the Intel system gets rained on for more than half the song. “This is Love,” featuring Dutch singer Eva Simons, is will.i.am’s new dance floor single off the American star’s upcoming solo album, #willpower, on Interscope Records. Set in London and marking will.i.am’s directorial debut, the video uses an Ultrabook as a working prop with simulated images. Word from the crew is that the Ultrabook powered through the shoot despite the soggy elements, but its current condition is unknown. No doubt something for a future episode of “E! Behind the Scenes.”

“iQ by Intel,” launched today as a public beta, is a new publishing platform curated by researchers, engineers and visionaries at Intel. The site, at iQ.intel.com, is inspired by technology trends of how people discover and share content online. iQ is focused on the larger global impact of technology on our world. Specifically, it serves as a discovery tool that narrates technology’s influence and effect on “Media,” “Life” and our “Planet." It’s here to remind us of how fast we’re moving as a global culture, to be cognizant of how far we’ve come as humankind and to reflect on where our planet is headed in the 21st century. The iQ platform was created to spotlight how people are using technology in inspiring ways, and its mission is simple: Share and source content that inspires, educates, entertains and helps all of us to better understand our modern world.

Intel’s newest TV commercials for Ultrabook


A unique online experience is letting visitors at intel.com/ultrabook direct their own video based on Intel’s newest TV commercials for Ultrabook. Launched today in the U.S. and widening to 50 countries across 26 languages through the end of April, the interactive experience is part of Intel’s biggest marketing campaign since 2003. Expanding the commercials and making them more personal, fun and sharable, the interactive feature asks individuals to make real-time decisions that seamlessly change the story and action scenes. There are over 6,900 unique options a user can experience when personalized through Facebook. For example, at certain points the consumer must choose the path of the hero who personifies the Ultrabook versus one that exemplifies the opposite -- Ultra Responsive vs. Not So Quick, Ultra Sleek vs. Not So Cool, Long Lasting vs. Totally Drained and so on. Via Facebook Connect, such features as the individual’s profile picture showing up here and there adds to the personalized fun.

Intel Corporation’s biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as “cinematic and epic.” The multi-faceted global campaign, called “A New Era of Computing,” is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel® Centrino® in 2003. The initial TV spots are set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, “a new era of computing.” “Desperado” debuts on American television on April 6 after a world premiere through paid promotion on Twitter – a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. That’s today. The spot highlights the responsiveness and quickness of the Ultrabook.

will.i.am, Intel’s director of creative innovation and international recording artist, is gearing up for another world tour. This time, however, he will be traveling around the globe as part of the Intel Ultrabook™ Project. Mirroring the musician’s vision of a richer, more participatory music experience for his fans, the Ultrabook Project will put music at the epicenter of social content to create the ultimate musical expedition. Fans will be able to see what will.i.am sees and experiences, and showcases the inspiration for and creation process behind each of the pieces of music. The 12-city, 12-month tour will kick off in Mexico City at the end of the month and produce 12 original pieces of music inspired by the cities will.i.am visits. Ten-thousand downloads of each piece of music will be available exclusively on intel.com.

A 10-episode behind-the-scenes digital series featuring DJ and record producer Tiësto will launch Jan. 17, as announced today by Intel Corporation, HP and Believe Entertainment. Intel and HP are anchor and technology sponsors of the series, called "In the Booth." The documentary-style series will be available on a YouTube channel at www.youtube.com/Tiësto (starting Jan. 17) and give fans an up-close, personal look at the electronic dance music superstar’s life and the global movement he has fueled. “For Intel, innovative marketing is bringing projects like ‘In the Booth’ to life, and showing how Intel-inspired technology, such as the latest Ultrabook™ from HP, impact Tiësto’s music, his business, fans and his life,” said Johan Jervøe, vice president and director of Intel’s Partner Marketing Group.

Starting today Facebook users can weigh in on the top ideas submitted by young entrepreneurs through a new social platform called “Intel Innovators.” Submissions of business ideas and startup plans by adults 18-24 years old continue to span such diverse fields and topics as business-to-business solutions, medical research innovations and revolutionary social networking site proposals. The objective is to grow a fanbase, receive real-time feedback and have a chance to win startup capital from Intel. For the next 3 months, cash prizes will be awarded to participants with the best tech-based ideas according to an expert panel of judges. Together, the judges will award one $50,000 prize; the Intel Innovators Facebook fan that accumulates the most “social capital” will award another $50,000 to one of the five finalists. Selected finalists also will receive an Intel®-inspired Ultrabook™, the Asus Zenbook UX31E, and an invitation to NCIIA’s VentureLab, a hands-on mentorship program. This program will officially be announced at noon PST today during a live webcast hosted by Deborah Conrad, chief marketing officer at Intel.


Grammy Award-winning recording artist Jason Mraz has teamed with Asus and Intel Corporation for "In Search Of Incredible," a global campaign celebrating the launch of the ASUS new N Series notebook. With audio capabilities developed in collaboration with Bang & Olufsen ICEpower®, one of the world's leading audio-visual brands, and a 2nd generation Intel® Core™ processor, the ASUS new N Series offers users a truly incredible multimedia experience. Mraz has joined forces with Intel and ASUS to create a unique global competition, calling on entrants from 16 countries to submit their ideas of the incredible. Participants are being asked to upload a description of what they find incredible along with any supporting imagery or multimedia content. The incredible prize for the global winner will be the chance to turn their incredible story into a short film with a professional film crew at their disposal. The film will then serve as the final installment in the "Search for Incredible" online film series, which will be screened in January at an exclusive event in Park City, Utah. Mraz, who will be on hand at the screening, is taking an active role in reviewing and selecting the winner. For complete rules and additional information regarding the competition, visit www.insearchofincredible.com. The site also will feature webisodes capturing Mraz’s own quest for incredible. They also can be viewed on the campaign's YouTube channel. Additionally, Mraz has revealed a new song, titled "The World As I See It," which is the theme of the "In Search of Incredible" campaign. The track is streaming now on Mraz’s official website.

Sunday night’s Emmy Awards broadcast marks the U.S. debut of Intel’s latest TV commercial, the first scored by will.i.am, Intel’s director of creative innovation. “You’ll Know It” shows adults and children becoming wide-eyed over what’s on their computer screen thanks to the “stunning visuals” and “intelligent performance” of Intel’s 2nd generation Core® processors. The 30-second spot is also scheduled to air during some of the month’s most anticipated series and season premieres, including “NCIS” on Tuesday and “Criminal Minds” on Wednesday, both on CBS, and the Wednesday bow of Simon Cowell’s “X Factor” on Fox. These media buys are part of Intel’s foray into the “upfront” television market, which allows marketers to secure coveted placements months before the season begins.


Intel’s “Master of Curiosity” social media game launched today as part of Intel’s sponsorship of the new Discovery Channel series, “Curiosity: The Questions of Life.” The landmark series explores a range of topics, including intelligence, neuroscience and nanotechnology. A first-of-its-kind investment for Intel, “Curiosity” is being used by Intel as a global marketing platform with key partnership elements. The integration spans Curiosity.com, the exclusive online platform, and also Curiosity’s education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs. A new game will launch weekly to coincide with the latest topic of the “Curiosity” episodes, which air at 8 p.m. ET and PT Sundays in the United States. The series expands worldwide this fall.

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