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Intel Newsroom

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SANTA CLARA, Calif., April 11, 2012 – Intel Corporation today announced the nine winners of the company's most prestigious award for suppliers, the Supplier Continuous Quality Improvement (SCQI) award. This honor, which recognizes outstanding commitment to quality and performance excellence, distinguishes these suppliers as world-class within Intel's greater supply chain.

 

Providing products and services deemed essential to Intel's business success, the 2011 winners will be honored at a ceremony tonight in Santa Clara, Calif. "Intel's SCQI award winners are role models for the continuous quality improvement cycle needed to deliver leading-edge products and services at sustained levels of excellence," said William Holt, senior vice president and general manager of Intel's Technology and Manufacturing Group. "We are pleased to recognize their exceptional accomplishments."

 

"Our suppliers play a crucial role in our ability to deliver return to our investors and to delight our customers," said Brian Krzanich, senior vice president and chief operating officer. "This year's nine SCQI winners have distinguished themselves by demonstrating continuous improvement in innovation, affordability, agility, customer responsiveness, and environmental sustainability goals. Their results are world class."

 

The SCQI award is part of Intel's SCQI program, which encourages Intel's key suppliers to strive for excellence and continuous improvement. To qualify for SCQI status, suppliers must score at least 95 percent on a report card that assesses performance and ability to meet cost, quality, availability, delivery, technology and environmental, social and governance goals. Suppliers must also achieve 90 percent or greater on a challenging improvement plan and demonstrate solid quality and business systems. Additional information about the SCQI program is available at www.intel.com/go/quality.

 

The SCQI winners provide Intel with the following products or services:

 

  • Hitachi High-Technologies Corporation supplies etch and metrology equipment.
  • Hitachi Kokusai Electric Inc. supplies diffusion furnaces.
  • JSR Corporation supplies advanced photoresists, packaging materials and chemical mechanical planarization consumables.
  • JX Nippon Mining & Metals supplies sputtering targets for physical vapor deposition process.
  • Senju Metal Industry Co., Ltd. supplies soldering material.
  • SHINKO ELECTRIC INDUSTRIES CO., LTD. supplies plastic laminated package and heat spreaders.
  • Siltronic supplies polished and epitaxial silicon wafers.
  • SUMCO Corporation supplies 200mm and 300mm polished epitaxial silicon wafers.
  • Tokyo Electron Limited supplies coater-developers, dry etch, wet etch and test systems.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

INTEL DEVELOPER FORUM, Beijing, April 11, 2012 – Intel Corporation announced today a joint agreement with the Beijing Municipal Government and Institute of Automation of Chinese Academy of Sciences to establish "China Intel Internet of Things" (IoT) Joint Labs to collaborate on IoT-related core technology research, development and business model innovation. The three organizations will invest 200 million RMB (US$31.7 million) over the next 5 years.

 

IoT is a global technology evolution through which data from billions of devices are seamlessly connected, intelligently managed and securely interacting over a network. This enables people, devices and systems to turn data into useful information and valued services.

 

The foundation of the joint research will address the core technologies associated with IoT including sensing, networking and processing, among others that will help address computing, storage and communication challenges of massive-scale systems derived from the large amounts of data gathered.

 

Tan Tieniu, director of National Laboratory of Pattern Recognition Institute of Automation of Chinese Academy of Sciences, and Jesse Fang, vice president of Intel Labs and managing director of Intel Labs China, were named co-presidents of the China Intel IoT Joint Labs.

 

"The China Intel IoT joint labs is the largest of its kind that Intel has participated in research collaboration in China, and it is unique in that Intel not only contributed funding but also employees as dedicated senior research leaders," said Fang. "New applications from personalized energy management to smart traffic control to smart cities will be made possible by the research conducted at these labs."

 

Intel Developer Forum
IDF spans the world of mobility, digital enterprise, digital home, and technology and research. Held at the China National Convention Center on April 11-12, the event is geared toward the Chinese market in support of local innovation and Intel's industry leadership in the region. Next up on the IDF schedule is a 1-day conference in Brazil on May 15 and a 3-day event in San Francisco, Sept. 11-13 at Moscone Center West. Further information is available at www.intel.com/idf.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

New Technologies and Joint Lab Announcements to Advance More Secure, Connected Computing Experiences from Devices to the Cloud

 

NEWS HIGHLIGHTS

  • Intel® Core™ processors with Intel® Small Business Advantage (Intel® SBA) are now available, providing additional tools for PCs to help small businesses increase security and productivity.
  • Coming this quarter, Intel® HD Graphics 2500/4000 provides amazing 3-D graphics, further enhancing the resolution and visual detail of mainstream games and more.
  • New, lab-to-lab collaborations with Intel Labs China, Lenovo* address the challenges in the mobile Internet area and China Mobile Research Institute* to apply Intel® architecture to wireless base stations to power the next-generation mobile network infrastructure.

 

 

INTEL DEVELOPER FORUM, Beijing, April 11, 2012 – Throughout Intel Corporation’s developer forum that starts today, company executives emphasized the importance of collaborating with China’s government and industry to help create new business and innovation opportunities for Intel and its 14 million developers worldwide. The management team detailed its vision of how such collaborations could potentially spawn the next-generation of advances in business, consumer electronics and many more industries around the globe.

 

“The impact of major global trends, such as the rapidly growing middle class as well as the explosive growth of connected, mobile Internet and cloud computing traffic, is playing out ten-fold in China,” said Sean Maloney, executive vice president of Intel Corporation and chairman of Intel China.

 

For example, China became the largest PC market in the world last year, growing a remarkable 13 percent in 2011 and now represents 20 percent of all PC demand, according to IDC, a global industry analyst firm. In addition, IDC shows servers in China are growing at more than eight times the rate of the worldwide average over the past 5 years, making the country the second-largest data center market segment in the world. With more than 1 billion subscribers**, China is also the world’s largest segment for mobile phones.

 

To address these and other opportunities, Intel executives speaking in Beijing highlighted several technology advancements and local collaborations designed to bring richer, more connected computing experiences from the cloud to computing devices of all types.

 

The announcements included the introduction of Intel® Small Business Advantage (SBA) designed to help maintain and protect PCs automatically and improved visual experience with built-in visuals on Intel’s forthcoming 3rd generation Intel Core products with Intel® HD Graphics 2500/4000. The company also revealed that Intel Labs China will work closely with leading Chinese OEMs, operators and municipalities for ongoing technology research and development in China.

 

In his first speech since being appointed chairman of Intel China last year, Maloney opened the company’s largest two-day technical conference in Asia by noting how overcoming barriers in technology represents more than just physics or engineering problem.

 

“As the world continues to advance, so too must semiconductor technology, and that is never more evident than today with the pending release of Tri-Gate transistors and 22 nm process technology,” said Maloney. “Few individuals and industries will be untouched as powerful microprocessors, Internet-connections, and user experience breakthroughs are applied across the worlds of business, healthcare, education and the society at large.”

 

Transforming the Personal Computing Experience

During his keynote presentation, Kirk Skaugen, vice president and general manager of Intel’s PC Client Group discussed how Intel is helping drive a dramatic change in the personal computing experience for consumers and businesses with new hardware, software and solutions. Ultrabook™  devices have already begun this transformation, and Skaugen showcased numerous systems on stage and reiterated that more than 75 designs are planned for 2012 with many touch-enabled systems expected. This next wave of Ultrabook devices, powered by 3rd generation Intel® Core processors with Intel® HD Graphics 2500/4000, will bring significant performance improvements for even greater computing experiences.

 

To address the small business segment without IT support, Skaugen also announced Intel SBA will be available on the 2nd generation Intel® Core processors. With Intel SBA, small businesses can maximize business productivity by keeping PCs performing at an optimal level while securing data by reducing the risk of virus disruptions, leakage of confidential data and data loss. Intel SBA is a simple-to-use integrated hardware and software solution that automatically provides regular software updates, strengthens security defenses and conducts maintenance tasks after-hours, even if the computer is turned off. OEMs supporting the Intel Small Business Advantage solution include Asus*, Dell*, Fujitsu* and Lenovo* as well as multiple local-OEMs around the world.

 

To help address online fraud, a common concern for consumers today, all Ultrabook devices will now include Intel® Identity Protection Technology, enabling a more secure and convenient way to access popular websites2. Skaugen announced that RenRen*, China’s most popular social networking website, will incorporate Intel Identity Protection Technology as part of its focus on providing secure online experience for its users. Additionally, he disclosed relationships with Feitian Technologies* and DynamiCode Company*, both leading-edge second factor authentication security solution services that will incorporate Intel Identity Protection Technology into their products.

 

Collaborating for Datacenter and Cloud Success

During her keynote on the second day of the conference, Diane Bryant, vice president and general manager of Intel’s Datacenter and Connected Systems Group, will discuss how the rapid growth of users, devices and data is transforming information technology while also creating new opportunities for developers.

 

With more than 15 billion connected devices expected by 20153 – and the data center and cloud computing opportunities that support this level of connected devices – Bryant will say the key is open, standards-based solutions such as those defined by the Intel® Cloud Builders Program.

 

The Intel® Cloud Builders program enables ecosystem leaders to build and optimize the cloud infrastructure using open-standard solutions optimized for Intel architecture. Intel Cloud Builders brings together tools and best practices, including more than 70 reference architectures from a range of industry-leading cloud infrastructure systems and solutions providers, to address key challenges facing data center and cloud deployments such as security, manageability, and energy efficiency.

 

Bryant will share that the newly introduced Intel® Xeon processors are at the heart of the data center. The Intel Xeon E5-2600 product family is designed to scale and handle three times more data traffic than today, be more efficient and secure. With 80 percent more performance1,4 and 50 percent more performance per wattpercent1,5  compared to previous generations, the new Intel Xeon processors address the requirements of an ever-growing connected world.

 

Intel has extended its leadership in data center technology and product innovation with a strong and well-balanced portfolio of processors, developer resources and support that addresses today’s workload challenges for key segments, including the emerging micro server category. Bryant will outline details of the company’s 2012 processor roadmap for this category, and highlight how it continues to help customers deliver new levels of power efficiency and density while allowing them to also benefit from common software compatibility across Intel-based micro servers and traditional servers.

 

Intel Labs China: Aligning Research Collaboration and Innovation

Emphasizing the importance of ongoing research with local partners in China, Intel Labs announced new joint research collaboration efforts with Lenovo* and China Mobile*. Intel and Lenovo’s new lab-to-lab collaborative research efforts will address challenges in the mobile Internet area, such as security, context aware computing, cross screen experience and energy efficiency.

 

The China Mobile Research Institute (CMRI) is applying Intel architecture to wireless base stations to power next-generation mobile network infrastructure. As part of CMRI’s Cooperative Radio Access Architecture (CRAN) vision, Intel Labs China and CMRI are engaging in research and ecosystem development to increase the speed and efficiency telecommunications networks through greater processing power and general computing capabilities.  With CMRI and other ecosystem partners, Intel has produced a reference design prototype that demonstrates considerable improvements for lowering total cost of ownership. For example, IA signal processing-enabled CRAN technology can save telecommunications operators up to 15 percent in capital expenditures and reduce operations costs up to 50 percent, largely through power savings.

 

Intel Developer Forum

IDF spans the worlds of mobility, digital enterprise, digital home, and technology and research. Held at the China National Convention Center on April 11-12, the event is geared toward the Chinese market in support of local innovation and Intel’s industry leadership in the region. Next up on the IDF schedule is a one-day conference in Brazil on May 15 and a 3-day event in San Francisco, which will be held Sept. 11-13 at Moscone Center West. Further information is available at www.intel.com/idf.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Intel Core, Intel Xeon, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

** China Ministry of Industry and Information Technology

 

1 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to www.intel.com/performance.

 

2 IPT disclaimer:No system can provide absolute security under all conditions. Requires an Intel® Identity Protection Technology-enabled system, including a 2nd gen Intel® Core™ processor enabled chipset, firmware and software, and participating website. Consult your system manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com.

 

3 (Connect devices) Source: “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast

 

4 (Generational Performance) Source: Performance comparison using best submitted/published 2-socket server results on the SPECfp*_rate_base2006 benchmark as of 6 March 2012. Baseline score of 271 published by Itautec on the Servidor Itautec MX203* and Servidor Itautec MX223* platforms based on the prior generation Intel® Xeon® processor X5690. New score of 492 submitted for publication by Dell on the PowerEdge T620 platform and Fujitsu on the PRIMERGY RX300 S7* platform based on the Intel® Xeon® processor E5-2690. For additional details, please visit www.spec.org.

 

5 (Energy Efficient Performance) Source: Performance comparison using best submitted/published 2-socket single-node server results on the SPECpower_ssj*2008 benchmark as of 6 March 2012. Baseline score of 3,329 ssj*_ops/watt published by Hewlett-Packard on the ProLiant DL360 G7* platform based on the prior generation Intel® Xeon® processor X5675. Score of 5,093 ssj*_ops/watt submitted for publication by Fujitsu on the PRIMERGY RX300 S7* platform based on the Intel® Xeon® processor E5-2660. For additional details, please visit www.spec.org.1.

Today, Intel unveiled the Intel studybook – a purpose-built tablet designed to open the doors to education and provide a window on history, math, science, reading and more. Backed up by the Intel Learning Series (Intel® LS) software suite, the rugged tablet is supported by a broad global education ecosystem. To help deliver the best possible educational experience Intel also has added Teacher PC criteria for Ultrabook™ and Notebook systems which will be loaded with Intel LS software to help deliver the best, most innovative environment for learning. Around the world more than 7 million students use the classmate PC for 1:1 eLearning, a milestone announced today. Read the full press release for more information .

Intel® Learning Series Expands Product Portfolio

 

NEWS HIGHLIGHTS

  • An Intel® studybook, a ruggedized, purpose-built tablet for education, provides mobility for students, comes with Intel® Learning Series (Intel® LS) software suite and is supported by a broad education ecosystem
  • The Learning Series has added Teacher PC criteria for Ultrabook™ and Notebook systems- enabling a seamless classroom experience
  • Currently, more than 7 million students worldwide are using Intel classmate PCs

 

 

SANTA CLARA, Calif., April 10, 2012 – Intel Corporation today introduced an Intel® studybook, a tablet that is part of the Intel Learning Series family and features unique classroom-ready features and capabilities including an ultra rugged design and specialized educational software. Purpose-built for 1:1 e-learning, a studybook’s innovative features include front and rear cameras, microphone, light sensor support project-based inquiry and mobile learning environments. It comes with a capacitive multi-touch LCD screen and is based on an Intel® Atom™ processor Z650.

 

The rugged tablet reference design is constructed from a single piece of plastic and includes shock-absorbers around the screen. It is designed to withstand accidental drops from a standard student desk and is also water- and dust- resistant. Young students, often owners of slippery fingers can learn and have fun in and out of the classroom with reduced stress for parents and teachers concerned about damage.

 

An Intel studybook provides education-focused solutions with a student-friendly design. The education software includes classroom management, LabCam applications that support scientific enquiry, and an optimized e-reader. The collaboration software has a user-friendly interface which enables teachers and students to collaborate in the classroom for improved learning efficiency.

 

“An Intel studybook offers students limitless opportunities to enhance their learning experience.” said Kapil Wadhera, general manager of Intel’s Education Market Platform Group. “Expanding the Intel Learning Series portfolio of affordable, purpose-built educational devices brings us closer to our vision of enabling more students and teachers to participate in high quality education.”

 

Teachers are an integral part of the classroom and the new Intel Learning Series Teacher PC criteria will enable solutions that are developed specifically to meet the needs of teachers. The criteria are available to computer manufactures to build purpose built education notebooks and Ultrabooks™ for teachers and will take advantage of the 500 member strong Intel Learning Series ecosystem. Teacher PCs also come with access to education content, professional development and digital literacy resources.

 

As a component of the Intel Learning Series family of products, an Intel studybook is grounded in ethnographic studies. The hardware and software elements of an Intel studybook have been piloted in more than 2,000 classrooms in 36 countries. Its infrastructure is tailored to individual geographies in terms of content, cultural relevance, and language.

 

About the Intel Learning Series
Intel® Learning Series brings together digital content, teacher training, deployment support and purpose-built education technology to enable successful 1:1 e-learning environments for students. Through a strong ecosystem of PC manufacturers, operating system vendors, education service providers, content and software providers, the Learning Series delivers complete end-to-end education solutions. More than 500 alliance members in 70 countries are developing applications, peripherals and services optimized for the Learning Series. More information available at www.intellearningseries.com.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, the Intel logo and Ultrabook are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel AppUpSM center is working with Urban Airship™ to help provide app developers the ability to monetize apps beyond the initial sale to drive ongoing consumer engagement and recurring revenue with Intel AppUp In-App Purchase. Over 40,000 application developers worldwide use Urban Airship’s scalable infrastructure and easy-to-integrate tools to monetize their apps, and now Urban Airship’s developers can reach an expanded base of Ultrabook™ device, netbook, and PC consumers through the Intel AppUp center.

Intel Capital has made its first Brazilian investment of 2012 in Minha Vida, the largest health and wellness portal in Brazil which provides Brazilians access to online fitness, diet, beauty, health and wellness programs and medical information. The investment from Intel Capital will enable the company to launch new products and services for users. This is the second healthcare IT related Intel Capital investment in Brazil in less than six months: This past December Intel Capital invested in medical imaging software company Pixeon. Both investments indicate surging healthcare technology innovation and adoption in Brazil, an indication of the market potential for such technologies in the region. Since 1999, Intel Capital has invested approximately $75 million in Brazilian companies. View the full press release.

The new Intel® 7-series Chipset family is now available and shipping in mobile and desktop OEM systems and motherboards worldwide.  These new chipsets provide the companion logic to the 2nd Generation Intel® Core™ processors today and will support the 3rd Generation Intel Core processor family (codenamed Ivy Bridge) later in Q2.  They also integrate USB 3.0 and enable responsiveness technologies like Intel® Smart Response, Intel® Smart Connect, and Intel® Rapid Start in desktop and mobile platforms. Intel is also introducing several desktop motherboards that feature the new Intel 7-series Express Chipset.

Companies Collaborate to Bring New Features, User Experiences to the Car

 

 

NEWS HIGHLIGHTS

  • Intel® Atom™ processor will power NISSAN Motor Company's next-generation in-vehicle infotainment system for select production vehicles beginning in 2013.
  • Intel and NISSAN are engaged in joint research and product development to bring new and innovative driving experiences.
  • Joint research demonstrates the benefits of integrating consumer electronic device connectivity in the car with cloud-based services.

 

 

 

NEW YORK INTERNATIONAL AUTO SHOW, New York, April 5, 2012 – Intel Corporation announced today that the next-generation in-vehicle infotainment system (IVI) for select NISSAN Motor Company* production vehicles will be powered by the Intel® Atom™ processor beginning in 2013. The IVI system features an innovative twin-display that was unveiled in the Infiniti LE, a luxury zero-emissions concept vehicle, at the New York International Auto Show today. Infiniti is the luxury vehicle brand of the NISSAN Motor Company.

 

"Technology and vehicles are integral components of everyday life and by combining the two, we can we achieve a truly connected, mobile lifestyle," said Ton Steenman, vice president of Intel's Intelligent Systems Group. "The processing power of the Intel Atom processor enables NISSAN to deliver information and entertainment to drivers and passengers simultaneously in a safe manner and opens the door to more enjoyable driving experiences."

 

NISSAN selected Intel as a technology partner to jointly develop rich in-vehicle experiences that will keep NISSAN drivers and passengers informed, entertained and productive while maintaining optimal safety. The industry-leading, twin-display will enable the driver to see vital traffic information and navigation while simultaneously delivering entertainment, such as movies, to passengers.     

 

"The Infiniti LE showcases the concept of smart hospitality," said Andy Palmer, executive vice president, NISSAN Motor Company and in charge of Infiniti. "The twin-display, developed with Intel technology inside, is a breakthrough feature that presents driving-related information in the right place and at the right time."   

 

The product development builds on a longstanding relationship between Intel and NISSAN, which includes joint research through Intel Labs to explore new ways to customize applications and enhance mobile device connectivity in the car. Sharing a similar user-centric approach to research and product development, combined with Intel's experience in consumer electronic devices as well as expertise in delivering hardware and software computing solutions and NISSAN's strong understanding of the automotive industry and driving needs, the two companies are helping the automotive industry deliver new driver and passenger experiences.   

 

The joint research focused on several areas of exploration, including mobile device-to-vehicle fusion, cloud-based services for vehicles, and vehicle video surveillance via smartphones, as well as vehicle access and control via smartphones. For example, by using in-car connectivity and cameras and sensors already in the car, the car is able to notify the owner via smartphone when the vehicle is struck in a parking lot. Additionally, using near-field communications or a barcode to securely pair a smartphone with a car enables the smartphone to become a virtual key for remote keyless entry to the vehicle. 

 

The announcement follows additional efforts toward realizing Intel's vision for the connected car including the recent creation of the $100 million Intel Capital Connected Car Fund, the opening of a new global Automotive Innovation and Product Development Center in Karlsruhe, Germany, an academic outreach program focused on IVI and telematics, and the expansion of Intel Labs Experience and Interaction Research in automotive.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Intel Atom and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel Corporation’s biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as “cinematic and epic.” The multi-faceted global campaign, called “A New Era of Computing,” is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel® Centrino® in 2003. The initial TV spots are set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, “a new era of computing.” “Desperado” debuts on American television on April 6 after a world premiere through paid promotion on Twitter – a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. That’s today. The spot highlights the responsiveness and quickness of the Ultrabook.

'Cinematic and Epic' Marketing Campaign is Company's Largest Since 2003

 

NEWS HIGHLIGHTS

  • New Ultrabook marketing campaign is Intel's largest in nearly a decade.
  • Global campaign is aimed at marketing the Ultrabook experience in exciting, innovative ways.
  • Initial TV commercials are set in the American Old West, ancient China and medieval times.

 

 

SANTA CLARA, Calif., April 4, 2012 – Intel Corporation's biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as "cinematic and epic."

 

The multi-faceted global campaign, called "A New Era of Computing," is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel® Centrino® in 2003.

 

"῾A New Era of Computing' is going to be very different from what you've seen from Intel in a long time," said Kevin Sellers, vice president, Sales and Marketing Group and director, Advertising and Digital Marketing. "This is not a campaign where we're talking about the microprocessor or Intel the company. Instead, we're giving a cinematic and epic feel to how Intel-inspired Ultrabook systems are ushering in a new era of computing and making everything else seem like ancient history."

 

Sellers was referring to the initial TV spots set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, "a new era of computing." The spots were directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.

 

"Desperado" debuts on American television on April 6 after a world premiere through paid promotion on Twitter -- a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. A spin on the classic spaghetti western, "Desperado" takes place in a saloon where late-19th century gunslingers frustrated by the lack of performance of their clunky notebooks feel threatened by this 21st century, Ultrabook-brandishing new kid in town. The spot highlights the responsiveness and quickness of the Ultrabook.

 

"House of Flying Laptops," highlighting Ultrabooks' extended battery life and a nod to such stylish martial arts films as "House of Flying Daggers" and "Crouching Tiger, Hidden Dragon," begins in an ancient Chinese temple during the Ming Dynasty. Two traditionally dressed women, each wielding a bulky, power-hungry laptop, engage in an epic battle over a single available power outlet. Their attention quickly turns to a modern woman sitting at a nearby table and working on her Ultrabook.

 

Set inside a medieval European castle and underscoring Ultrabooks' small form factor and high performance, "Round Table" shows a team of less-than-enthused knights subjected to a slide presentation by their king who is using an outmoded computer that can't keep up. Relief comes to the frustrated monarch when a woman suddenly enters the room with a "mystical device" – an Ultrabook.

 

Each ad ends with a metaphoric twist as the original ancient setting transforms to a modern-day one. A voiceover at the end says, "Suddenly, everything else seems old-fashioned. Ultrabook. Inspired by Intel."

 

Venables Bell & Partners in San Francisco created the campaign. The agency was also responsible for Intel's successful and ongoing "Sponsors of Tomorrow" brand campaign that launched in 2009. OMD led global media planning of a campaign that includes TV, print, outdoor, online and other advertisement placements, as well as in-store and online retail campaigns.

 

While the debuts of the initial three commercials will be staggered through May in the United States and abroad, a unique online experience will allow consumers to interact with the spots starting in mid-April. Visitors to intel.com/ultrabook can create their own adventures through a series of decisions while becoming educated on Ultrabook's product features along the way. Interlude, an Israeli-based technology company delivering unique interactive video experiences, created this campaign element that is scheduled to launch in the United States on April 13 and in 50 countries across 26 languages by the end of April.

 

"We're expanding the stories of the commercials, making them more personalized, fun and sharable," Sellers said.

 

"Nothing like this has been done on such an epic scale. We shot scenes for the interactive experience as we were making the commercials in Spain and China to ensure that what you see on TV and online will be beautifully interwoven."

 

The interactive element also will expose the creative to countries outside where the TV spots will run, a working list that currently includes Australia, Brazil, China, Germany, India, Russia, the United Kingdom and the United States.

 

Print ads that debut on April 23 in initial markets poke fun at how futuristic the Ultrabook is. One line reads, "Your great-grandkids just called. They want their computer back." Another reads, "So futuristic it'll even feel futuristic in the future." Out-of-home billboards that debut on April 23 also use humor to illustrate the speed and lightweight nature of the Ultrabook with such copy as "Mastodons. Dodos. Bulky laptops." Retail campaigns encompass a range of executions, from merchandising materials and in-store demos to online ads and training for retail salespeople.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel is a trademark of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

Intel’s Museum of Me was just named ‘Best in show: cyber category’, ‘Best use of social media’ and ‘Best use of interactive video’ at the prestigious Asia Pacific Advertising Festival, aka ADFEST 2012. This is the latest accolade for the site that social media news hub Mashable labelled “A Must Try” and FWA (Favorite Website Awards) and made its Site of the Day, Month and Year. If you haven't visited the Museum of Me recently, take a look! The exhibition changes as often as you do.

SANTA CLARA, Calif., March 28, 2012 – Recognizing standout marketing campaigns within the Intel Inside® and Intel® Brand Advantage programs, Intel Corporation feted a handful of companies with the first Intel Marketing Innovation Awards.

 

Fujitsu took the Grand Prix for its LIFEBOOK4Life campaign, being the best all-around entry among the various award categories. Fujitsu's campaign sought to increase brand relevance and drive sales for LIFEBOOK notebooks based on the second-generation Intel® Core™ vPro™ processor family. The campaign targeted IT decision-makers in SMB, enterprise and the channel in 40 countries across Europe, the Middle East, Africa and India. The campaign resulted in a 65 percent sales increase by integrating innovative social media activities via LinkedIn, Facebook, word-of-mouth, augmented reality and viral videos with standard advertising.

 

The Grand Prix recognizes the campaign that best exemplifies the value of innovative approach, stands out from all other entries and sets a new standard for marketing with outstanding results.

 

Toshiba won the Intel Creative Award that honors the campaign best representing breakthrough design and effective expression of brands and massages. "The Inside Campaign" saw Toshiba and Intel teaming up with Hollywood to deliver a "social film" intended to create brand relevance among young adults. The film delivered more than 50 million video views worldwide.

 

Presented for the Best Integrated marketing concept with outstanding results, the Intel Integrated Campaign Award went to HP's year-long consumer campaign that featured Japanese pop group AKB48. The campaign included several first-time trials and innovations, and purchase intent rose by 2 million.

 

The Intel Paid Media Award for best strategy and results from paid media went to Asus' "In Search of Incredible." Asus and Intel set out to raise brand awareness and preference in key markets by launching a global co-marketing campaign with Grammy-winning recording artist Jason Mraz. The campaign was centered on Mraz and media-enthusiast consumers sharing "incredible experiences" online. The campaign reportedly reached more than 2 billion consumers, delivered 5 million unique visitors and elevated key brand metrics among the targeted young adult audience.

 

Lenovo took the Intel Earned Media Award for efforts in Poland around social media presence development. Using "fun and creative applications" on a social media site as a tool to build relevance and consumer emotional connection for the brands, Lenovo exemplified the award by showing engagement with consumers while supporting strategic objectives and advocating Intel's brands through an original concept. Over 50,000 active users creatively designed superhero cartoon characters that represented Lenovo and Intel, and participated in quizzes and contests that tested their knowledge of various products and technologies. The activity included designing T-shirts with likenesses of their superheroes; the shirts were also available for purchase. As a result, Lenovo and Intel significantly increased fan numbers on Facebook in Poland – 63,000 and 47,000, respectively.

 

The 2012 awards program was a pilot, and Intel has indicated plans to make this an annual event. Judges for the inaugural year consisted of Intel marketing directors and executives in all geographies.

 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

 

Intel, Core, vPro and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

 

* Other names and brands may be claimed as the property of others.

On March 26th, Barron's cover story featured its annual list of the world's 30 best CEOs. Barrons' staff selects the 30 leaders, drawing on feedback from investors, analysts and executives. Criteria include stock-price performance, global perspective and entrepreneurial spirit as well as return to customers, employees and investors. According to the weekly financial newspaper, Intel CEO Paul Otellini was named for "stepping boldly into the wireless world", his customer orientation, and making Intel "relevant again -- and less reliant on personal computers."

Industry momentum continues to scale in the Ultrabook category with 26 different models now available for purchase in various markets around the world. While the category is a mere 9 months old, manufacturers (OEMs) worldwide are adding more and more devices to their line-ups, such as the Dell XPS, HP Spectre and Toshiba Portege.  In addition to the twenty-six on sale already, 10 more systems have been announced by the likes of Fujitsu, Gigabyte, Lenovo and Acer among many others, with more than 75 designs in the pipeline for 2012.

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