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A recent global study by Intel examined the current state of mobile etiquette and digital sharing across eight countries – Australia, Brazil, China, France, India, Indonesia, Japan and the United States. The majority of adults and teens around the world are sharing online via mobile devices (smartphones, tablets, laptops, Ultrabook™ systems) and report feeling better connected to family and friends because they are able to share and consume information online anytime, anywhere. However, the global survey also revealed a perception of "oversharing," with at least 6 out of 10 adults and teens saying they believe other people divulge too much information online about themselves. For more information on Intel's global "Mobile Etiquette" survey, visit www.intel.com/newsroom/mobileetiquette.


  • Across the globe, people share information online for two main reasons: connection and expression. The majority of adults and teens report feeling better connected with family and friends because they share online.
  • Most adults and teens say people "overshare" and divulge too much information about themselves online.
  • Nearly all countries surveyed report that mobile manners have become worse compared to a year ago.



SANTA CLARA, Calif., Sept. 5, 2012 – According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer* on "Mobile Etiquette," the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of "oversharing," with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception.


Intel's 2012 "Mobile Etiquette" survey examined the current state of mobile etiquette and evaluated how adults and teens in eight countries share and consume information online, as well as how digital sharing impacts culture and relationships. The research was conducted in the United States in March and a follow-up study was conducted in Australia, Brazil, China (adults only), France, India, Indonesia and Japan from June to August.


Intel powers today's mobile lifestyles with the Intel® Core™ and Intel® Atom™ processor families inside many peoples' favorite mobile devices (smartphones, tablets, laptops and Ultrabook™ systems). With more people using mobile devices to connect to the Internet, Intel technology also increasingly powers cloud-based services that allow people to create, share and consume content and enjoy amazing digital experiences anytime, anywhere.


As the availability of Internet-enabled mobile devices increases, a continued awareness of how people use these devices is also on the rise. Over 80 percent of adults responding to Intel's "Mobile Etiquette" survey wish people practiced better etiquette when using mobile devices in public, and the majority of people think mobile manners have become worse, with the exception of adults in China who are more likely than others to believe mobile manners have truly started to improve (compared to a year ago).


The majority of adults and teens around the world share information online at least once a week, with approximately half of adults and teens in Brazil, China and India sharing on a daily basis. The study revealed that we are sharing for two main reasons: connection and expression. The majority of adults and teens said they feel better connected with their family and friends because they are able to share and consume information online via mobile devices, with the exception of adults in Japan who share less frequently. The majority of adults and teens in Brazil, China, India and Indonesia also share online as a way to express opinions or make a statement.


"In today's society, our mobile technology is making digital sharing ubiquitous with our everyday activities, as evidenced by the findings from Intel's latest 'Mobile Etiquette' survey," said Dr. Genevieve Bell, Intel Fellow and director of user interaction and experience at Intel Labs. "What is most interesting is not necessarily how widespread our use of mobile technology has become, but how similar our reasons are for sharing, regardless of region or culture. The ability to use mobile devices to easily share information about our lives is creating a sense of connection across borders that we're continuing to see flourish."


While Intel's 2012 "Mobile Etiquette" survey revealed that the majority of adults and teens around the world believe others divulge too much information about themselves online, few admit to "oversharing" themselves. Compared to other countries surveyed, only adults in China (77 percent) consider themselves an open book when it comes to online sharing with just over half (51percent) admitting they often share too much personal information online.


"Etiquette is all about how we interact with one another, whether in person or online," explained author and etiquette expert Anna Post of The Emily Post Institute. "The latest results from Intel's 'Mobile Etiquette' survey clearly show that the question going forward won't be if we share online, but how we share online. Mobile devices enable us to share in the moment, and etiquette helps us decide how to share and connect in ways that are positive and enhance our relationships."


As an innovator behind the technology powering mobile devices and mobile lifestyles, Intel is on a continued quest to understand consumers' changing mobile usage models, how these models impact consumers' lives and how technology should evolve in the future. This drives Intel innovation to create the technology experiences that people desire and love.


Key Survey Findings

According to the latest Intel survey, approximately half of adults around the world feel overloaded by the amount of information people share online. Yet, adults and teens across the globe are sharing a wide variety of information online, with photos of themselves or people they know cited as one of the top things being shared. Other frequently shared items that adults are likely to share include: announcements of important life events in Australia and the United States; reviews and recommendations in China, France and Japan; sports information in Brazil; and current events in India and Indonesia.


While the survey revealed that digital sharing on mobile devices helps many people feel more connected to others, the tendency to share too much information can annoy others for various reasons. Adults and teens from each country had differing opinions on top digital sharing pet peeves. However, constant complaining, posting inappropriate photos, using profanity and sharing too many life details and personal information were prominent responses.


More than 85 percent of survey respondents across the globe wish people thought more about how others will perceive them when sharing information online. At least one-quarter of adults and one-third of teens around the world, with the exception of Japan and Indonesia, have been embarrassed by something they have done online. Many also admit to having a different personality online and to sharing false information online.


The majority of teens, with the exception of Japan, admit to constantly checking what their friends are sharing online and feeling like they are missing out when they are not able to share or consume information online. Many teens (and adults) around the world are sharing online via their mobile devices in a variety of scenarios including while on vacation and when eating a meal with others.


For additional information on Intel's annual "Mobile Etiquette" survey, visit www.intel.com/newsroom/mobileetiquette.


Survey Methodology

The Mobile Etiquette and Digital Sharing survey was conducted online in the United States by Ipsos Observer on behalf of Intel from March 1-16. Respondents were a nationally representative sample of U.S. adults ages 18 and older (n=2,008), with a margin of error of plus or minus 2.2 percentage points, and U.S. teens ages 13 to 17. A follow-up online study was conducted from June to August among a nationally representative sample of adults and teens ages 13 to 17 in seven additional countries: Australia, Brazil, China (adults only), France, India, Indonesia and Japan. The sample population in Brazil, India, Indonesia and Japan are based on the online populations.


About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.


Intel is a trademark of Intel Corporation in the United States and other countries.


* Other names and brands may be claimed as the property of others.

While there are clear business benefits to cloud computing and virtualization, the complexity of the network can be a major headache for IT. Intel Ethernet Switch FM6000 ICs switches now support a new networking standard called Network Virtualization using GRE (NVGRE) that makes it easier to manage networking in very large virtual environments. This is part of Microsoft's announcement today of the availability for WindowsServer 2012. To learn more about Intel and NVGRE, go to the Intel Wired Ethernet Blog.

3rd Generation Intel® Core™ i3 desktop processors are now available providing value-priced CPU horsepower for those wanting to take advantage of features such as Intel® HD Graphics with Intel® Quick Sync Video, Intel® Wireless display, and more. They will be offered in standard and low wattage models, designated by an "s" or a "t" in the processor name, with frequencies ranging from 2.8GHZ to 3.4GHZ. More information is available here.

A wave of touch-enabled convertible devices make their debut at IFA this week. These devices combine the  benefits of touch as well as a keyboard, giving people the power of a two-in-one device.  From Intel Core-based Ultrabook convertibles to Intel Atom-based tablet convertibles, people can now find the device that best suits their needs, lifestyles and budgets. Do you want superior performance and advanced security features in a sleek design? Then an Intel-inspired Ultrabook is a great fit.  Or are you looking for exceptional battery life in the thinnest and lightest designs? Then pick an Intel Atom-based tablet convertible. Those attending IFA or following the news from the show have lots of new eye candy to check out.

During HotChips symposium, George Chrysos, the leading architect of Intel Xeon Phi co-processor shared the new architecture details of upcoming Intel's HPC powerhouse. Designed for highly-parallel applications, Intel Xeon Phi co-processor based on Intel Mani Integrated Core architecture will deliver the combination of industry leading performance per watt with the ability to re-use the existing code and applications without necessity of re-writing them. Equipped with more than 50 cores and built using Intel's latest 22nm 3D Tri-gate transistor technology, new co-processors will be in production this year with first supercomputers from top500 list already taking advantage of this technology. In his blog here, George shares his aspirations and goals during designing the co-processor and summarizes all new disclosed information. The HotChips presentation is also available here.

Back to school has never been smoother thanks to Intel AppUp® center.Tutor.com is the world's largest online tutoring service that connects you with live one-on-one help and thousands of resources. Explore the secrets of the planets and stars in a fun and engaging way with Encyclopedia Brittanica Kids: Solar System. Download Khan Academy Maths & Science to review a full set of curriculum from math to physics and biology. Ensure that you're up to speed on current events with BrainPOP Featured Movie by watching a movie and taking the interactive quiz.

Did you know that 90 percent of small businesses have no IT department? Luckily, Intel® Core™ processors with Intel® Small Business Advantage (Intel SBA) are featured in business PCs which are now available at retail and online locations including Office Depot, Office Max, Staples and Tiger Direct. Intel SBA combines hardware and software so that small businesses owners and employees benefit from improved computing productivity and security. Intel SBA can monitor critical software, backup and restore even when a PC is off, save power and block unwanted USB devices. For more information on Intel SBA, visit Intel's Small Business Collection.

Combination of New Hardware and Software Capabilities to Better Protect Data and Reduce Threats to Cloud Datacenters


  • VMware vSphere® 5.1 will support Intel® Trusted Execution Technology (Intel® TXT), providing hardware-backed assurance for integrity of virtualized environments to better protect data and reduce threats to cloud data centers.
  • Dupont, one of the largest global R&D organizations, is using Intel TXT to strengthen security and compliance policies in their private cloud.



SANTA CLARA, Calif., Aug. 27, 2012 – Although companies are expanding their use of cloud computing to realize improved agility and efficiencies, concerns about security remains a top barrier to adoption. Today, Intel Corporation announced new collaboration withVMware and will deliver a platform for trusted cloud that combines Intel® Trusted Execution Technology (Intel® TXT) with the new release of VMware vSphere® 5.1, the leading platform for building cloud infrastructures. With hardware-enhanced security capabilities integrated into the processor, Intel TXT combined with VMware vSphere 5.1 will provide a hardened and high-integrity platform to run business-critical applications in private and public cloud environments.    


Platform integrity for data protection and control

In cloud datacenters, servers are typically virtualized and shared across multiple departments or customers and are no longer dedicated to specific lines of business. This has created new security concerns. The difference can be compared to owning your own home vs. living in an apartment complex. When owning a home, one has significant control over its security and protection -- everything from locks, secure fences to home security systems. This is similar to today's enterprise IT security. But when one lives in an apartment, it is a multi-tenant environment with multiple people sharing the same building resources generating higher concerns about security. Someone accessing the apartment via a shared fire escape or maybe a landlord entering the apartment when a tenant is not there heightens security concerns. This situation is similar to having less control in your cloud computing environment.


In a recent global survey of IT professionals conducted by Intel about cloud security, 61 percent of IT pros expressed concern about a lack of control and insight about security capabilities of these shared, virtualized datacenter resources. IT pros also have concerns about not having adequate tools to protect against cyber-attacks and 57 percent will not put sensitive data that must meet specific compliance requirements into cloud datacenters. Furthermore, 55 percent worry about loss of control of data stored off premise in public cloud provider datacenters.


Intel TXT is a built-in security capability that is part of servers based on Intel® Xeon® processor E3, E5 and E7 series. When combined with VMware vSphere 5.1, organizations will be able to better address these challenges through increased infrastructure integrity and having greater control over the security status of servers in virtualized clouds. Companies can also realize operational efficiencies by making it easier to move virtual machines across clouds to "known good" trusted pools of servers, while at the same time, better meet compliance requirements and automate remote audit processes. To make it easier to deploy these security capabilities, Intel and VMware have developed solution reference architecture, or recipes, via the Intel Cloud Builders program.


"Intel TXT provides hardware enforcement to help overcome some of the most challenging aspects of cloud security, including detection and prevention of bios attacks and evolving forms of stealthy malware, such as rootkits," said Jason Waxman, general manager, Intel Cloud Infrastructure Group. "VMware vSphere 5.1 support of TXT is essential to building a foundation of trust in virtualized infrastructures and the cloud and is ready for deployment."


"VMware is pleased to partner with Intel to support Intel TXT in VMware vSphere® 5.1," said Bogomil Balkansky, senior vice president, Cloud Infrastructure Products, VMware. "The combined capabilities bring a trusted security solution for cloud environments. With VMware vSphere 5.1 and Intel TXT, we are empowering our customers to have the confidence to put their sensitive data and business-critical workloads in the cloud."


Case study: Dupont

Dupont, one of the largest research and development organizations in the world with more than 9,500 scientists and engineers, is a leader in high-performance cloud computing.Research and development projects might last from a few months to several years. Dupont needed a platform that could provide infrastructure on demand, and then return resources to the pool once projects were completed. Since Dupont's research and development efforts were spread across the globe, they also required an infrastructure that complied with regional regulations and kept sensitive information safe and within geographic borders.


"When extending cloud in a global way, compliance and regulation require capabilities such as geo-fencing, bursting and encryption when migrating to a public cloud, as well as support for vendor cloud services where terms and agreements play a key role," said Dr. Hai Zhu, manager, Dupont Central Research & Development. "The compliance engine can be supported through the platform itself with such technologies as Intel TXT to monitor these systems."


About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.


Intel, Intel Xeon and the Intel logo are trademarks of Intel Corporation in the United States and other countries. VMware and VMware vSphere are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between VMware and any other company.


* Other names and brands may be claimed as the property of others.

Russian consumers now have a high performance smartphone inside their pocket that is based on Intel technology.  The smartphone, MegaFon Mint, delivers up to 5 hours of 3G browsing, 45 hours of audio playback and 8 hours of talk time on a single charge.  Based on Intel’s Smartphone Reference Device, which includes the Intel Atom processor Z2460, the MegaFon Mint includes the Android operating system and offers an immersive gaming and video experience as well as advanced imaging capabilities that includes burst mode to take 10 pictures in under a second, capturing life’s spontaneous moments.  Russian customers can buy the MegaFon Mint today for about US$550.

MegaFon Mint Brings High-Performance Android* Experience to Mobile Users in Russia


MOSCOW, Aug. 22, 2012 – Intel Corporation and MegaFon, one of Russia's fastest- growing mobile operators, today announced the general availability of the MegaFon Mint, the first high-performance smartphone with Intel Inside for Russia. The device will be available to customers across MegaFon's retail stores and online starting Aug. 22 at a retail price of 17,990 Rubles (about US$550).  


The MegaFon Mint is based on Intel's Smartphone Reference Device, which includes the Intel® Atom™ processor Z2460 with Intel® Hyper-Threading Technology and HSPA+ Intel® XMM™ 6260 platform. Together these Intel solutions help to ensure fast data download speeds and a quick and responsive user experience, all while maintaining great battery life – up to 5 hours of 3G browsing, 45 hours of audio playback and 8 hours of talk time on a single charge1


"Russia's customers acknowledge MegaFon as a valued telco provider and a great national retailer for handsets, smartphones, tablets and other self-branded innovative hi-tech devices," said Mikhail Dubin, MegaFon vice president. "MegaFon client devices and telco service have always meant the best quality and sustainability at reasonable prices. We consider the MegaFon Mint a real technology breakthrough. It is a highly attractive device, and I'm sure end customers will value it."  


The MegaFon Mint features a sleek, matte black casing and a 4.03-inch high-resolution LCD touchscreen for crisp text and vibrant images. The device's 1.6 GHz Intel® Atom™ Processor, 400 MHz graphics clock and support for full 1080p HD video provide users with an immersive gaming and video experience. The Mint also comes equipped with an 8-megapixel camera delivering advanced imaging capabilities that includes burst mode to take 10 pictures in under a second. Intel and MegaFon worked closely to customize the Android*-based smartphone that includes a host of MegaFon applications and services.   


"Our engagement with MegaFon is a step forward in accelerating the adoption of Intel® architecture across new mobile market segments and geographies," said Christopher McGuire, general manager of reference devices for Intel's Mobile and Communications Group. "We look forward to our continued collaboration with MegaFon and to bringing consumers in Russia new device experiences enabled by Intel technology."    


Said Dmitri Konash, Intel regional manager in Russia and CIS countries: "We are extremely pleased to bring this new product to market together with MegaFon. We look forward to our long-term cooperation to provide Russian consumers with great products that offer a unique experience."


About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.


About MegaFon

MegaFon is a Russian telecommunication service provider. Established in May 2002, MegaFon has become the first operator with a network covering all regions of Russia. The Company and its subsidiaries have licenses to operate in all of the Russian regions and in Tajikistan. With over 64 million active subscribers, MegaFon manages the most sophisticated and technologically advanced digital and fixed line network in the country. MegaFon was the first in Russia to launch 3G for commercial operations and is currently in the number one position among all operators in the provision of mobile Internet, and in the number two position as to the number of active subscribers in Russia. In 2012, MegaFon became one of the first operators to launch a 4G network in the LTE standard in Russia. As a result of a re-alignment in the shareholder base as of April 24, 2012, MegaFon has two principal shareholders, companies in the AF Telecom Group (50%) and the TeliaSonera Group (35.6%) while the remaining 14.4% is held by a wholly owned subsidiary of the Company. MegaFon is an active sports sponsor and is the Mobile General Partner of the XXII Winter Olympic Games and XI Paralympic Games to be held in Sochi in 2014.


Intel is a trademark of Intel Corporation in the United States and other countries.


* Other names and brands may be claimed as the property of others.


1 Performance and battery life estimates are based on internal Intel testing using the Intel Atom processor Z2460 Smartphone Reference Design and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.  Final figures may vary based on final OEM device implementation and usage.

To celebrate Friendship Week, here are the top apps Intel AppUp® center that value teamwork. Unite with your favorite Angry Birds to save their homes and chicks from the enemy pigs. Save Earth by combating the relentless space chickens in Chicken Invaders 4. Eliminate underground-dwelling monsters with your teammates by downloading Dig Dug. Read about the unity and rise of chivalric knights with Britannica Kids: Knights & Castles, which, as a bonus, was designed to help with homework and projects.

Researchers at Intel and Stanford University School of Medicine have revealed details from their collaboration to synthesize and study grid-like array of short pieces of a disease-associated protein on silicon chips normally used in computer microprocessors. They used this chip, which was created through a process used to make semiconductors, to identify patients with a particularly severe form of the autoimmune disease lupus. Although the new technology is focused on research applications, it has the potential to eventually improve diagnoses of a multitude of diseases, as well as to determine more quickly what drugs may be most effective for a particular patient. It may also speed drug development by enabling researchers to better understand how proteins interact in the body. Additional information can be found at Dr. Madoo Varma Intel Researchers' blog and at Nature Medicine.

Coming to an Ultrabook™ screen near you: Tune in today to watch the first episode premiere of the "The Beauty Inside" social film. The project is the first global social film where everyone in the audience has a chance to play the main character via an international casting call. Directed by Sundance award-winner Drake Doremus, the film stars Toper Grace and Mary Elizabeth Winstead and is not only a beautiful story, but it provides the audience a chance to act in the film as well as give the main character advice. Check it out: www.facebook.com/thebeautyinsidefilm

The U.S. created 14 million tons of plastic in 2010, but only 8 percent of that was recycled. To increase plastic recycling within Intel’s productions, a team of Arizona employees designed a project to turn leftover plastic into nearly 4,100 pencil boxes for local schools and students. It was funded through Intel’s Sustainability in Action grant program, where employees can submit project ideas that foster environmental sustainability. In the past year, Intel has granted $125,000 for nine employee projects. To learn more about this project, read the blog post.

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