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January 10, 2012 Previous day Next day

Justin Bieber, Snooki, Eliza Dushku and 50 Cent Are Among the Household Names and Cult Favorites That Will Make the Scene at the Consumer Electronics Show

 

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With a galaxy of stars from all walks of entertainment committed to appear at the International Consumer Electronics Show, the giant Las Vegas trade event could seem more like a Hollywood awards show than a worldwide showcase of gadgets and gizmos.

 

On what could be perceived as one long 1.8 million-square-foot red carpet, CES once again will be a "Who's Who" of celebritydom headlined by A-listers who historically make unannounced cameos during keynotes at the invitation of major corporations. Past years have seen Yahoo welcome Tom Cruise, Intel salute Robert Redford and Sony delighting the audience with Tom Hanks, to name a recent few.

justinbieber.jpgCanadian pop phenom Justin Bieber will appear at CES on behalf of TOSY Robotics, which is unveiling an "entertainment robot." (Flickr photo)

Sports legends are also getting in on the annual act, signed on to sign autographs for those among the expected 140,000 attendees with patience to stand in lines and toil for a quality celebrity sighting.

 

Arguably the biggest name announced is Canadian pop phenom Justin Bieber, who will stump for Vietnamese firm TOSY Robotics, which is rolling out an "entertainment robot."

 

More marketing-driven music will be made by rapper 50 Cent on behalf of SMS Audio, his own brand of headphones and accessories. Not to be outdone, rapper-actor LL Cool J is mashing up with Dolby Laboratories to promote Boomdizzle, a record label and social networking website he founded. Enduring rock band Chicago will no doubt draw a different crowd for Monster at its annual Retailer Awards and Concert. Popular DJ Tiesto will appear at Intel's booth and perform at a concert to promote a Web series that debuts later this month on his YouTube channel.

snooki.jpgNicole Polizzi, aka "Snooki" of "Jersey Shore" will be at CES to promote Zeikos USA's new line of iHip audio accessories. (Flickr photo)

 

TV stars and stars made on TV also will abound. Nicole Polizzi, aka "Snooki" of "Jersey Shore" fame, will promote Zeikos USA's new line of iHip audio accessories. Miss America 2011, Teresa Scanlan, will saunter on the show floor to remind folks that her successor will be crowned live on ABC TV on Jan. 14, not uncoincidentally in Las Vegas.

 

Another reigning titleholder, 2011 "Project Runway" winner Anya Ayoung-Chee, will discuss at Intel's booth how technology plays an important role in her life as a fashion designer. Former Miss America host and Emmy Award-winning talk show host Wayne Brady will join "Heroes" star Greg Grunberg for OnStar's Tweet House sessions, the official social media track for CES.

elizadushku.jpgEliza Dushku from "Dollhouse" and "Angel" will contribute to Spike TV's "CES All Access Live" broadcast coverage and host the network's private CES party. (Flickr photo)

 

As ambassador of CES' Entertainment Matters program, geared to the film, TV and digital communities, actress Eliza Dushku from "Dollhouse" and "Angel" will contribute to Spike TV's "CES All Access Live" broadcast coverage and host the network's private CES party.

 

It will be a wide world of sports at CES with such retired greats as Dennis Rodman. The provocative NBA Hall of Famer will help Paltalk launch its FireTalk calling and texting product. Rodman's former Los Angeles Laker teammates Robert Horry and John Salley will make appearances at Haier America's booth. Retired New York Giants linebacker Carl Banks will be at the iHip booth and Alistair Overeem, current Ultimate Fighting Championship heavyweight titleholder, will add brawn to Qualcomm's space.

 

Others scheduled to appear at CES include celebrity chef Allison Fishman; TV fitness guru Jillian Michaels; hip-hop dance troupe Jabbawockeez; three directors of James Bond films and former "Bond Girls" Olga Kurylenko ("Quantum of Solace") and Caterina Murino ("Casino Royale"); and Gary Dell'Abate and Jon Hein from SiriusXM Radio's Howard Stern channels.

 

And, oh yeah, there might also be Windows 8 tablets, Ultrabooks, quad-core smartphones and new Android handsets. Good luck to these upcoming tech stars on not being upstaged at a consumer electronics show.

 

 

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