Apple iPhone and Google Android 'Jobs at Intel' Mobile Apps Allow Job Seekers to Search Employment Opportunities Worldwide Using Smartphones


MobileAppiPhone04.jpgJob seekers can search open positions and save search history and favorites using the Jobs at Intel mobile app for Apple iPhone. (Flickr photo)

Facing an ongoing battle to attract top-tier technology talent, Intel has extended employment opportunity discovery to the two dominant mobile platforms. Job seekers can now search open jobs at Intel, for any location worldwide, using an Android or iPhone mobile app.


Available from iTunes and Google Play, the "Jobs at Intel" mobile apps launched in April allow job seekers to search open jobs at the company by title, keyword or location, store search history, save searches and set up job alerts. Those interested in open positions can also interact with Intel employees via Facebook and Twitter and watch "Life at Intel" videos using the apps.


"It puts Intel jobs in your pocket so you can look at them anytime you want," said Teresa Chiappone, program manager for Intel. "The freedom of using a smart device is that it's on your time."


Intel expects that the mobile apps will make discovering opportunities at Intel more convenient, which is crucial in the tech industry where competition for talent is fierce. "There's such a war for talent that almost everyone we want to hire is probably employed right now," said Keith Molesworth, global staffing channels manager for Intel. "We want to be available for them everywhere on every platform they use."


Early in the development process, Intel looked at mobile apps used by other employers for job search and recruiting. Though offerings from technology companies that compete directly for the same employee talent were scant, several other corporations, including AT&T, PepsiCo and Sodexo, became important reference points.


"When we started developing the apps, there weren't any direct talent competitors, but we saw companies that were at the forefront and we wanted to be there as well," Molesworth said. Having a mobile application will soon "become an expectation," he said. "This is going to become standard."


Maintaining a leadership position in the tech industry is important to recruiting top talent, but greater awareness of job opportunities can also change legacy perceptions about the chipmaker, according to Molesworth.


"People think of Intel as a hardware company, but we're one of the larger software employers in the country," he said.


With the first generation now launched, the "Jobs at Intel" app will soon be coming to the iPad, and future versions may allow applicants to apply for jobs from a mobile device.


MobileAppAndroid.jpgThe Jobs at Intel mobile app for Android phones includes features such as job search and "Life at Intel" videos. (Flickr photo)



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Telemedicine Carts Help Deliver Care to Patients in Rural and Remote Locations across Mexico.


Telemed02.jpgA cardiologist at a hospital in Sonora, Mexico engages in a pre-op consultation with a patient and her doctor located 400 miles away in La Paz, Baja California. (Flickr photo)

A few weeks ago, a 70-year-old man showed up at the emergency room of a small Baja California hospital with a cardiac syncope, meaning he suffered a brief loss of consciousness. After performing an EKG and lab analysis, a young general practitioner found a complete blockage of the man's electric impulses to the heart. The patient was in trouble, and so was the doctor.


With no cardiologist on staff or anyone else to turn to, the doctor deployed a high-tech medicine cart loaded with a fast PC and A/V links and dialed up a doctor hundreds of miles away. Moments after the virtual consultation via high-definition video, the patient was put on an external pacemaker that allowed time for a specialist to arrive and install a permanent internal device.


The cart was designed and outfitted by the Mexico-based company Medicina a Distancia. There are now a dozen of the firm's telemedicine carts, called the Medikart, in Mexican hospitals. The carts are designed so that patients not only receive more thorough and immediate care, but also save time and money by being in the same room, so to speak, with medical specialists regardless of where they are actually located. Since the company rolled out its first Medikart in the Baja California town of La Paz in 2010, for example, heart patients of Hospital General de Zona No. 1, for example, only need to make a single trip across the Gulf of California to meet with cardiologists in the state of Sonora.


"We've reached a point where patients are only traveling one time for surgery," said Dr. Carlos Iglesias, CEO of Medicina a Distancia. "The rest is happening in that town."


Besides enabling doctors who are geographically separated to hear and see each other while consulting, patient information such as charts and scans can be shared in seconds. The carts, which run on second-generation Intel Core i7 processors, can be connected to equipment that collects vital patient data and runs medical diagnostic procedures. Information gathered by such devices as a heart monitor, blood pressure machine, thermometer, X-ray machine, CT scanner and ultrasound system can be transmitted as it is being measured, enabling the specialist to view both the patient and data in real time in order to make a fully informed diagnosis and prescribe a treatment plan on the spot. Graphics plays an obvious major role.


Medicina a Distancia Medikart.jpgThe Medikart, designed and outfitted by the Mexico-based company Medicina a Distancia, allows patients to receive more thorough and immediate care regardless of their location. (Flickr photo)

"The highest definition image possible is critical," Iglesias said. "The opinion of the expert depends on the quality of the information. If a clinic is asking if I see a fracture based on a badly pixilated image of an X-ray, I would probably say I see nothing. With a high-quality image, I could perform a diagnosis. I could see calcification."


Iglesias, who performed his last surgery in June 2011 to focus on his fledgling company, said he's now able to help more people than before by, as he puts it, "providing a way to stretch my arm electronically through telemedicine devices."


Iglesias said each successful patient outcome aided by the telemedicine cart reaffirms that he made the right career choice. One that continues to affect him deeply occurred shortly after the first carts made their way into small-town medical facilities in 2010.


On a typically hot Mexican summer day a woman about to give birth was in jeopardy along with her unborn child, Iglesias recalled. The expectant mother's placenta was very low in the uterus and covering her cervix, meaning the full-term baby could be prevented from entering the birth canal properly. The woman was bleeding heavily, and to make matters worse this was happening in a modest-sized clinic that lacked personnel trained for such emergencies. Making the hour's drive to a hospital in Durango was not an option, so with no time to spare the resource-strapped medical team put its trust in the telemedicine cart that had just arrived and was barely out of the box.


Using the Medikart the clinicians communicated with the emergency department at a Mexico City hospital some 550 miles away. The experts guided the clinic's staff through a delivery that could have been fatal without their assistance.


"I truly believe the mother and baby would have died without the cart," Iglesias said. "I'm so happy to say that the mother and the child, now a happy and healthy toddler, are doing well."


Iglesias sees a future beyond the telemedicine cart. Medicina a Distancia is working on a tablet version that, like the cart, will enable doctors in multiple locations to access medical records. The handheld unit, however, will also include such features as a telestrator that allows a doctor to draw a freehand sketch over a moving or still video image -- "like what you see during a football broadcast, only with medicine," Iglesias said. Expected to be in prototype stage soon, the tablet is based on the third-generation Intel Core processor.


"The portable version will consume less power and have enormous capabilities," Iglesias said. "We're building something that can be used in the far reaches of Mexico, Africa, the Amazon -- remote areas where the conditions are not what you would expect for a small clinic.


Telemed01.jpg A cardiac patient and his doctor at a small hospital in Baja California, Mexico consult with a cardiologist at a hospital in Ciudad Obregon, Sonora using the Medikart telemedicine cart. (Flickr photo)

"You could even have a medical consultation under a tree," he added. "Of course, I'd prefer not to provide a consultation under a tree, but my point is it could be done anywhere."


With nearly half of Mexico's populace living in poverty, Iglesias sees a strong need for the products and services Medicina a Distancia provides. He acknowledges that growth has been slow in part to the economy and the fact that his company is new. Another factor is Mexico isn't mentioned in the same breath as other countries when it comes to telemedicine leadership.


"We have a long way to go in that area," said Iglesias, who in 1997 helped launch Mexico's telemedicine network while on the surgical staff at Mexico City's National Autonomous University.


Jonathan Linkous of the American Telemedicine Association said such ventures as Medicina a Distancia are helping Mexico "catch up" with the world's telemedicine leaders.


"The need is certainly there in Mexico," said Linkous, CEO of the Washington, D.C.-based organization. "Need often accelerates growth, as we've seen in Brazil, Canada, China and parts of Europe. When it comes to use of a cart or other communications system that links a rural clinic or community health center to a larger facility with specialists, these countries and regions are way ahead of Mexico, and even the United States."



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Chip Designer Searches for Meaning at a 13th Century Landmark


IvybridgeConnection.JPG Located in its namesake town, the stone Ivybridge dates to the 13th century and spans the river Erme in southern England's Devon County. (Flickr photo)

Before it officially became the third-generation Core processor, Intel's newest chip was known only by its internal codename, Ivy Bridge. That name inspired Rob Milstrey, an Intel engineer who worked on the chip design, to visit a historic ivy-covered bridge in southern England.


The 13th century stone bridge arches over the river Erme in Devon. According to local legend, it's the first manmade landmark in the area and inspired the town name: Ivybridge.


"I walked across," said Milstrey, who is based in Folsom, Calif. "I looked for plaques or other documenting descriptions, but I didn't find anything."


He continued exploring the town of 12,000, visiting local churches and cemeteries, Ivybridge Community College and nearby Dartmoor National Park.


Milstrey, a lead uncore architect on the third-generation Intel Core processor, takes great pride in his contributions to the microprocessor though they are somewhat overshadowed by other features of the chip such as the 22-nanometer Tri-Gate transistors and integrated graphics engine.


"I focused on adding PCIe Gen 3 logic to the CPU," he said.


The third-generation chips are the first from Intel to integrate Peripheral Component Interconnect Express or PCIe. The addition, which allows faster data transfer than previous generations, was a key aspect of the uncore development. Uncore refers to microprocessor functions that are not in the core, but are essential for core performance.


Although Ivy Bridge and other internal Intel codenames derive from geographic locations in North America, Milstrey was eager to discover an Ivy Bridge-Ivybridge connection in England. Such a connection eluded him until he came upon a bus stop sign that read, "The four corners of the 'Ivy Bridge' originally laid in the parishes of Harford, Ugborough, Ermington and Cornwood."


"There are four big elements of the new processor, too," he said. "The Intel architecture cores, the graphics cores, memory accesses and I/O accesses for which the uncore provides a logical bridge."


Milstrey says that PCIe Gen 3 may not be the most remarkable aspect of the new Intel technology, but it will always be the most memorable and meaningful to him.



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Selecting Codename for Intel's Next-Generation Core Processors Harder Than Naming Children


What's in a name? Not much if you're talking about the codename for the world's first 22-nanometer processors that use Intel's revolutionary Tri-Gate transistors.

IVB logo.bmpIntel design teams often create their own internal logos on major projects like this one for Ivy Bridge. (Flickr photo)


Groundbreaking as the "Ivy Bridge" chips may be, their codename isn't, according to the man who came up with the initial moniker for Intel's next Core processor family. Ivy Bridge is the internal codename for Intel's third-generation Core processors, the first of which will be unveiled in April.


"You might think there's a lot of meaning behind the name, but the reality is I just tried to find a nice name that could pass the legal test," said Arie Harsat, the strategic planning manager behind several of Intel's prominent codenames including "Yonah," "Merom" and "Sandy Bridge."


Internal Intel codenames derive from existing geographic places in North America. A rare exception is "Sandy Bridge," the codename for Intel's second-generation Core processor. In Intel's so-called "tick-tock" model, "Ivy Bridge" is a "tick," an advance in manufacturing process technology, to the 'tock" that was the "Sandy Bridge" microarchitecture.


To understand how "Ivy Bridge" got its name, it's helpful to look back at how the company came up with "Sandy Bridge." Harsat, who is based in Haifa, Israel, originally named the "Sandy Bridge" microarchitecture "Gesher," the Hebrew word for "bridge." The rationale, which he admits bypassed the geographical criteria for codenames, was that his team was responsible for defining a new generation of microarchitecture, or as Harsat saw it, "a bridge into the future."


However, when an industry analyst pointed out that Gesher is also a former political party in Israel, the codename was changed to the English translation of "Gesher" preceded by "Sandy." Harsat doesn't recall the origin of "Sandy," so it may or may not be a nod to beach sand, the prime ingredient of silicon wafers.


Tasked with naming the successor to "Sandy Bridge," Harsat wanted consistency and a smooth approval process. "Naming products is much harder than it was naming my three kids," he said. Working off "Bridge," Harsat searched for a purely American appellation. He bypassed names that are both Hebraic and a North American geographic location, such as "Dothan" (a city in Alabama), "Yonah" (a mountain in Georgia) and "Merom" (a town in Indiana), all former codenames for Intel mobile chips.


"There are so many places in the U.S. named something Bridge or Bridge something," Harsat said. "I found 'Ivy Bridge' and I said to myself, 'that's a nice name and ivy is a nice plant.'"


Despite the existence of an Ivy Bridge College in Toledo, Ohio and the Ivy Bridge Café in Bedford, Va., the name was approved. That OK initiated the approximately 5-year lifespan of the Ivy Bridge codename, which has since been officially renamed as Intel's "3rd generation Intel Core processor."


Ironically, the amount of equity that builds up around Intel codenames remains a source of frustration for the company's marketing and branding organization. Even though Intel has talked publically about third-generation Core processors, it's "Ivy Bridge" that seems to get more attention and use among press and analysts. Even after the official launch of a chip, internal codenames can live on for some time.


"I suspect the press and analysts do it partially out of habit because they have been using the codenames for months before we announce the brand names," said Brian Fravel, director of brand strategy at Intel.


Though the codename may fade into memory, the technology world may never know which "Ivy Bridge" Intel's "Ivy Bridge" is named after.


"I really don't remember," Harsat confessed. "It may have been that several 'Ivy Bridges' came up in the search and since I found one I didn't care about which."


Unless Harsat has an "aha moment," bragging rights can be shared by a few roads in California, Maryland and Virginia, and a span across a creek in southwest Missouri.



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Computing Features are Trickling Down to So-Called Value Smartphones and Sales Are Expected to Reach 300 Million Units in 2012


7048801715_565030b4df_b.jpgThe Nokia Lumia 900 smartphone running Windows Phone, a so-called value smartphone, is expected to be priced at $99.99 from AT&T. Photo courtesy of Nokia.(Flickr photo)

Design and feature-rich smartphones may be the sweet spot for innovation and profits, but the mobile phone industry is shifting to bring more affordable smartphones to market.


According to John Jackson, vice president of research at CCS Insights, "smartphones moving down the value chain" has been a reoccurring theme in the industry for years, but at the Mobile World Congress event last month this theme grew louder and more forceful. He said that Warren East, CEO of ARM, talked about taking smartphones down to the sub-$100 range, and Google Chairman Eric Schmidt talked about putting an Android in every pocket.


"It's a race to enable aspiring users just as it was a race to connect them in the first place with their first mobile phones," said Jackson.


Deloitte predicts that more than 300 million low-priced, or so-called "dumber" smartphones will be sold in 2012. That could reach up to 500 million units by 2015, according to Strategy Analytics.


There's "an opportunity to really put a truer, higher-fidelity computing experience into the hands of first-time users," said Jackson, who sees value smartphones getting quality cameras and video capabilities for creating and consuming content. "These features don't exist in robust fashion today," he added.


Jackson believes that although those who can bring quality, low-cost smartphones first and fastest will be well positioned, he warns that profit margins will get squeezed, potentially impeding success for smaller smartphone makers.


In the U.S., wireless carriers are selling into the value segment with new LTE, or so-called 4G-ready smartphones. Verizon Wireless is selling a LG Lucid smartphone for $79.99 after rebate and with a 2-year agreement. AT&T is poised to release the Nokia Lumia 900 running Windows Phone.


In addition to first-time smartphone buyers in the U.S., Jackson sees emerging markets presenting big sales opportunities for value-segment smartphones. "It's an order of magnitude big," he said.


"We're still at the beginning of seeing what it will take for the broader and perhaps more established ecosystem to enable those next billion smartphones," Jackson said.



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