Version Comparison: Ultra responsive. Ultra sleek. Ultrabook™ - Inspired by Intel.

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Revision 57   By Jeff Bruner at 2 years, 4 months ago Revision 57   By Jeff Bruner at 2 years, 4 months ago

Finally technology has caught up with expectations with the ultra-responsive, ultra-sleek Ultrabook™ - inspired by Intel. Featuring an optimal blend of the responsiveness and smart capabilities people expect and the portability and style desired Ultrabooks enable power and beauty. Powered by the visibly smart Intel® Core™ processor in a design that’s less than an inch thick and wakes up in flash, the Ultrabook allows users to experience the powerful performance that keeps up while creating, exploring and enjoying, all at mainstream price points. Ultrabooks rethink personal computing by providing the most complete and satisfying computing experience.

 

back to topNew Advertising Campaign

Interactive Experience

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A unique online experience is letting visitors at intel.com/ultrabook direct their own video based on Intel's newest TV commercials for Ultrabook. Expanding the commercials and making them more personal, fun and sharable, the interactive feature asks individuals to make decisions that change the story and action scenes. For example, at certain points the consumer must choose the path of the hero who personifies the Ultrabook versus the opposite -- Ultra Responsive vs. Not So Quick, Ultra Sleek vs. Not So Cool, Long Lasting vs. Totally Drained and so on. Via Facebook Connect, such features as the individual's profile picture showing up here and there adds to the personalized fun. The photo that illustrates this on the Old West-style "wanted" poster and the portrait hanging in the Chinese martial arts academy-turned-tea house is of Intel's Kevin Sellers, vice president, Sales and Marketing Group and director, Advertising and Digital Marketing.

TV Commercials

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"House of Flying Laptops," highlighting Ultrabooks' extended battery life and a nod to the more stylish, classic martial arts films, begins in an ancient Chinese temple during the Ming Dynasty. Two traditionally dressed women, each wielding a bulky, power-hungry laptop, engage in an epic battle over a single available power outlet. Their attention quickly turns to a modern woman sitting at a nearby table and working on her Ultrabook.

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A spin on the classic spaghetti western, "Desperado" takes place in a saloon where late-19th century gunslingers frustrated by the lack of performance of their clunky notebooks feel threatened by this 21st century, Ultrabook-brandishing new kid in town. The spot highlights the responsiveness and quickness of the Ultrabook.

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A spin on the classic spaghetti western, "Desperado" takes place in a saloon where late-19th century gunslingers frustrated by the lack of performance of their clunky notebooks feel threatened by this 21st century, Ultrabook-brandishing new kid in town. The spot highlights the responsiveness and quickness of the Ultrabook.

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Video

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