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Intel Powers Caesars Entertainment and UNLV’s ‘Black Fire Innovation’ to Advance Hospitality, Gaming

  • Intel is providing technology for Black Fire Innovation, the new
  • Intel is providing technology for Black Fire Innovation, the new
  • Intel is providing technology for Black Fire Innovation, the new

Black Fire Innovation, the innovative hospitality technology hub created by Caesars Entertainment and the University of Nevada, Las Vegas (UNLV), today announced its collaboration with Intel. As a key technology partner, Intel will initially provide Intel® NUCs, 2nd generation Intel® Xeon® Scalable processor-based servers, Intel® RealSense™ depth cameras, Intel® Distribution of OpenVINO™ toolkits, and Intel® Media Accelerator Reference Software (MARS) solutions.

“Intel has delivered engaging experiences for generations, so a collaboration with Caesars Entertainment and UNLV was the perfect opportunity to create a more immersive, responsive and intuitive guest experience,” said Joe Jensen, vice president and general manager of Intel’s Retail, Banking, Hospitality and Education Division. “Intel’s unique portfolio to move, store and process huge amounts of data will enable industry partners to develop and deploy new guest experiences and entertainment solutions that accelerate innovation in the hospitality segment.”

Black Fire Innovation is in southwest Las Vegas, at the new UNLV Harry Reid Research & Technology Park. The 43,000-square-foot space seeks to change the landscape of hospitality with its replica-integrated resort labs, where new concepts can be created and tested.

The multipurpose space will allow UNLV, Caesars and partners to develop and test new ideas using elements of a mock integrated resort environment. The mock elements include hotel rooms, a casino floor with slots and table games, presentation/exhibit areas, sports book, an esports arena and virtual reality facilities that will also be used to host on-demand testing of new ideas and products, while providing a venue to showcase innovations to current and potential industry partners.

Intel’s tools will help develop next-generation, data-rich consumer experiences, while also offering research and internship opportunities for students and partners. The facility plans to integrate 5G, esports and 3A-ready solutions.

More Context: Renderings and more information on UNLV website | Black Fire Innovation Confirms Collaboration with Intel to Advance Hospitality Customer Experience | Black Fire Innovation Confirms Collaboration with Intel to Advance Hospitality Customer Experience

More Customer Stories: Intel Customer Spotlight on Intel.com | Customer Stories on Intel Newsroom

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