Chip Shot: Getting in On ‘The Chase’

High-speed chases along the West Coast’s Interstate 5 are nothing new, but exciting in its own right is this one on a different i5. To build excitement around the 2nd Generation Intel Core i5 processor, Intel just launched an action-adventure video titled “The Chase.” Debuting at the International Consumer Electronics Show this week and online, the 105-second-long film illustrates the incredible multi-tasking power of the new 2nd Generation Intel Core i5 processor. The spot demonstrates the performance capabilities of the new processor by creating an action-movie-style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite. The film was created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”). Check it out at