Chip Shot: Intel, adidas Score with Virtual Footwear Wall

Since its debut in 2011, Intel and adidas have continued to refine and successfully pilot the interactive Virtual Footwear Wall in adidas stores worldwide. The Virtual Footwear Wall is an innovative way to provide in-store shoppers more product choices by accessing an expanded online inventory using an interactive digital display based on Intel technology. During testing, the adidas brand earned major points for innovation and the concept has helped adidas increase select product sales up to 500 percent in pilot programs. The Virtual Footwear Wall is on display at the National Retail Federation Annual Convention & Expo in New York this week. For more information, visit the press kit.