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Chip Shot: Intel Capital Leads Brand Engagement Investments

Intel Capital announced investments in two Bay Area based brand engagement companies BrightEdge and 500friends. BrightEdge is an enterprise platform for both search and social management that enables brands marketers to find customers and secure companies in those channels. 500friends offers a social loyalty solution in which e-commerce retailers utilize tools and analytics to reward customer behaviors. These investments highlight data center innovations that are vital to e-commerce retailers and enterprise users. Since 1991, Intel Capital has invested more than US$10.5 billion in over 1,218 companies in 51 countries. The full BrightEdge release is here and the full 500friends release is here.