Chip Shot: Intel Unveils Video Analytics at NRF

Imagine the possibilities as a person approaches a digital sign equipped with Intel® AIM Suite capabilities. This software can – totally anonymously – gather basic viewer demographics such as age range, gender and the amount of time a person spends looking at the sign. By analyzing the data in real-time, the software can change the content of signs to align with the viewer’s demographics, meaning consumers can see more targeted, relevant advertising and advertisers can gather more accurate data for tracking return-on-investment. Field trials are being conducted this year. See the press kit for more information.