Chip Shot: Taxi’s Digital Signs to Show Tailored Ads

It won’t be long before the advertising sign on top of your taxi cab will direct you to a nearby late-night hot dog stand as you’re paying your tab, while patrons hopping in after you receive a different advertisement relevant to their own destination, such as a bar special or local movie theatre show times. Recently, Intel India, Meru Cabs and iWave System Technologies announced a partnership to develop an Intel® Atom™ Processor-based mobile digital signage solution that will allow advertisers to target passengers with tailored content. The ability for the Intel Atom processor to withstand extreme weather elements will help keep the digital signs operating well in varied climates.