Intel to Acquire VR Startup VOKE for Immersive Sports

Intel Is Building a Broad Portfolio of Best-In-Class Solutions to Deliver Immersive Sports Experiences for Athletes, Fans and Content Producers


November 3, 2016

By James Carwana

Sports is being revolutionized by data and the ability to capture, connect, analyze and interact with it. We call this the digitization of sports. At Intel, we’re building a broad portfolio of best-in-class solutions to deliver new, immersive sports experiences for athletes, fans and content producers.

We’ve had a blast this year giving fans and broadcasters a new data-driven perspective on sports at events like the X-Games in Aspen and the NBA All-Star Weekend. More recently, we formalized our efforts and created a new business unit, Intel Sports, which includes the talented freeD™ technology team who joined Intel with our Replay acquisition. We’re making great progress bringing innovative technology and amazing experiences to the world of sports, but there’s more to come.

Virtual reality (VR), or what Intel CEO Brian Krzanich has stated as “merged” reality, is an important building block for delivering a truly immersive sports experience, one that uses computing power to deliver virtual-world experiences more dynamically and naturally than ever before. Imagine being able to witness a slam dunk from the defender’s perspective or the defensive rush from the quarterback’s perspective. This kind of experience may sound futuristic, but it’s closer than you think.

To accelerate our efforts, we’re proud to announce that Intel is acquiring VOKE, a leader in bringing live, virtual reality experiences to audiences. Founded in 2004 and headquartered in Santa Clara, California, VOKE’s technology lets fans be where the action is without ever leaving their living rooms. The VOKE TrueVR™ experience is:

The VOKE team brings more than 20 years of VR expertise, and they’ve captured the attention and the imagination of broadcasters, leagues and teams with their technology and what’s possible.

Together, we can innovate and scale our new immersive sports business faster to bring fans the most personalized, fully immersive VR experience ever imagined and change the way networks, sports leagues and teams engage with their audiences.

James Carwana is the General Manager of the Intel Sports Group.

VOKE co-founders Jay and Uma Jayaram in front of VOKE's live VR events production van. Intel Corporation announced Nov. 3, 2016, that it was acquiring VOKE, a leader in bringing live, virtual reality experiences to audiences. (Credit: Intel Corporation)
VOKE's stereoscopic lenses and panoramic camera design creates the TrueVR™ experience throughout the entire field of view. Intel Corporation announced Nov. 3, 2016, that it was acquiring VOKE, a leader in bringing live, virtual reality experiences to audiences. (Credit: Intel Corporation)
At NYFW, an Intel experience powered by VOKE’S TrueVR platform and Intel data center technologies, creates a natural viewing environment, transporting viewers from their couches to the runway. (Credit: VOKE)
At New York Fashion Week, 13 designers will utilize Intel’s immersive runway experience powered by VOKE’s TrueVR platform and Intel data center technologies to live-broadcast their runway shows in full stereoscopic virtual reality. (Credit: Intel Corporation)
Intel’s immersive runway experience at New York Fashion Week was powered by Voke. The technology is shown at the Mischa Collection’s presentation. New York Fashion Week runs Sept. 8-14, 2016. (Credit: Intel Corporation)

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