Intel Partners with BMW, Nissan, SAIC Motor, Volkswagen, Paramount Pictures, Ferrari North America to Showcase Power of Data at CES

CEO Brian Krzanich Shares New Details on Advances in Autonomous Driving and the Future of Artificial Intelligence

News Release

January 8, 2018

Consumer Electronics Show (CES), Las Vegas, Jan. 8, 2018 – In the opening keynote for CES 2018, Intel CEO Brian Krzanich highlighted how data is transforming the world around us and driving the next great wave of technology innovation, from autonomous driving to artificial intelligence (AI) to virtual reality (VR) and other forms of immersive media.

In a keynote packed with glimpses into future technologies, Krzanich treated the audience to a dazzling array of data-driven innovations. In autonomous driving, he unveiled Intel’s first autonomous vehicle in its 100-car test fleet; disclosed that BMW*, Nissan*, and Volkswagen* are moving their Mobileye-based mapping design wins to actual deployments; and announced new collaborations with SAIC Motor* and NavInfo* to extend crowdsourced map building to China. Focused on the future of AI, Krzanich announced a partnership with Ferrari* North America to use Intel’s AI technologies to apply data from the racetrack to enhance the experience for fans and drivers. In immersive media, he introduced the newly established Intel Studios and announced Paramount Pictures* will be the first major Hollywood studio to explore this technology in tandem with Intel to see where this will lead for the next generation of visual storytelling.

Press Kit: 2018 CES

“Data is going to introduce social and economic changes that we see perhaps once or twice in a century,” Krzanich said. “We not only find data everywhere today, but it will be the creative force behind the innovations of the future. Data is going to redefine how we experience life – in our work, in our homes, how we travel, and how we enjoy sports and entertainment.”

Krzanich’s keynote marked the start of CES for Intel and provided tangible examples for how the company and its partners are unlocking the power of data to transform businesses and our daily lives.

Building the Autonomous Future

In autonomous driving, Krzanich announced that 2 million vehicles from BMW, Nissan and Volkswagen will use Mobileye Road Experience Management (REM) technology to crowdsource data to build and rapidly update low-cost, scalable high-definition maps throughout this year.

For the China market, Krzanich disclosed two critical partnerships with leading automotive manufacturer SAIC Motor and digital mapping company NavInfo. In addition, SAIC will develop Level 3, 4 and 5 cars in China based on Mobileye technology. Levels are assigned based on capacity for autonomy – a Level 4 vehicle can drive itself almost exclusively without any human interaction, and a Level 5 vehicle can drive itself without human interaction on any road.


» Download video: “2018 CES: Intel’s Brian Krzanich Delivers Preshow Keynote (Full Replay)”
» Download video: “2018 CES: Intel’s Preshow Keynote (Highlights)”

Krzanich also disclosed details for the company’s new automated driving platform, which combines automotive-grade Intel Atom® processors with Mobileye EyeQ5® chips to deliver a platform with industry-leading scalability and versatility for L3 (Level 3) to L5 (Level 5) autonomous driving.

Intel Senior Vice President and CEO/CTO of Mobileye Professor Amnon Shashua will share more details about the company’s autonomous driving strategy during an Intel press conference at CES on Tuesday, Jan. 9, at 10:00 a.m. (LVCC room #228).

Beyond autonomous cars, Krzanich also demonstrated the Volocopter*, a fully electric, vertical takeoff and landing aircraft designed for passenger transport. The Intel® Flight Control Technology used in the Volocopter is based on the intelligence found in the Intel Falcon™ 8+ drone used for inspection, surveying and mapping, showing the powerful intersection of data and autonomous technology.

Driving Insights with Intel AI and Exploring Technology of Tomorrow

Addressing artificial intelligence, Krzanich showcased how companies are using Intel’s technology to transform their businesses through AI. He announced Intel is partnering with Ferrari North America to bring the power of AI to the Ferrari Challenge North America Series that will take place on six courses in the U.S. this year. The Ferrari Challenge broadcast will use the processing power of Intel Xeon® Scalable processors and the neonTM framework for deep learning not only to transcode, identify objects and events, and stream the experience to viewers online, but also to mine the resulting data for further insights for drivers and fans.

Event staffers complete work on Intel Corporation’s booth at the 2018 Consumer Electronics Show (CES) on Sunday, Jan. 7, 2018, in Las Vegas. Intel will display how the power of data is affecting our daily lives at the Las Vegas event that runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, offers a presentation during a rehearsal for the opening keynote at the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, offers a presentation during a rehearsal for the opening keynote at the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, opens the 2018 Consumer Electronics Show (CES) during a keynote address on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, opens the 2018 Consumer Electronics Show (CES) during a keynote address on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, opens the 2018 Consumer Electronics Show (CES) during a keynote address on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, opens the 2018 Consumer Electronics Show (CES) during a keynote address on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Tony Romo (left), CBS broadcaster and former Dallas Cowboys quarterback, speaks with Brian Krzanich, Intel Corporation chief executive officer, during the 2018 Consumer Electronics Show (CES) preshow keynote address on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Intel CEO Brian Krzanich announces a three-year Intel partnership with Ferrari North America that will bring the power of artificial intelligence to the Ferrari Challenge North America Series. Krzanich made the announcement during the preshow keynote at the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, displays “Tangle Lake,” a 49-qubit superconducting quantum test chip, at the 2018 Consumer Electronics Show (CES) preshow keynote on Monday, Jan. 8, 2018, in Las Vegas. The chip represents progress toward Intel’s goal of developing a complete quantum computing system – from architecture to algorithms to control electronics. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Jim Gianopulos (left), chairman and CEO of Paramount Pictures, joins Brian Krzanich, Intel Corporation chief executive officer, on stage during the 2018 Consumer Electronics Show (CES) preshow keynote address on Monday, Jan. 8, 2018, in Las Vegas. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Professor Amnon Shashua (left), senior vice president of Intel and CEO/CTO of Mobileye, arrives on stage in the backseat of an autonomouos car during Intel's preshow keynote at the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas. Shashua joined Brian Krzanich, Intel Corporation chief executive officer, during the keynote. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Florian Reuter (left), CEO of Volocopter, joins Brian Krzanich, Intel Corporation chief executive officer, on stage during the preshow keynote at the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas. Reuter and Krzanich demonstrated how the Volocopter could become an affordable way for future urban travel. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel Corporation chief executive officer, displays a Shooting Star Mini drone during the 2018 Consumer Electronics Show (CES) preshow keynote address on Monday, Jan. 8, 2018, in Las Vegas. One hundred of the mini drones were later displayed in an indoor light show. Intel displays how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Walden Kirsch/Intel Corporation)
During a keynote address opening the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas, Brian Krzanich, Intel Corporation chief executive officer, spoke of the flood of data that continues to grow. "The cloud is filled with billions of bytes of data going from our devices to a data center and back again," he says. Intel will display how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Intel Corporation)

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Looking ahead to the future of computing, Krzanich noted Intel’s promising research into neuromorphic computing, a new type of computing architecture that mimics the way brains observe, learn and understand. Intel’s neuromorphic research prototype chip (“Loihi”) is now fully functioning and will be shared with research partners this year.

Krzanich also announced the next milestone in Intel’s efforts to develop a quantum computing system. Intel shipped its first 49-qubit quantum computing test chip (“Tangle Lake”) to research partner QuTech*. Quantum computing is the ultimate in parallel processing, and Krzanich noted it has the potential to compute at a far greater speed than anything ever achieved before.

Creating a New Wave of VR and Immersive Media

In addition to enabling AI and the autonomous future, Krzanich discussed how data can transform other everyday experiences, such as entertainment and media. He announced the debut of Intel Studios, a newly constructed, state-of-the-art studio dedicated to the production of large-scale, volumetric content – using Intel® True View technology – that will create new forms of visual storytelling with and without VR. Intel Studios features the world’s largest volumetric video stage and a comprehensive post-production and control facility that will enable companies to create lifelike immersive media experiences like never before. Paramount Pictures is the first major Hollywood studio to explore this technology in tandem with Intel.

In sports, Krzanich announced that Intel will enable the largest scale virtual reality event to date with the Olympic Winter Games PyeongChang 2018 using Intel® True VR technology. Intel, together with the official Rights Holding Broadcasters, will capture a record 30 Olympic events, with both live and video-on-demand content available. This marks the first-ever live virtual reality broadcast of the Olympic Winter Games and will be available in the U.S. via a forthcoming NBC Sports* VR app. Krzanich also showcased how Intel is helping bring the future of 5G to the Olympics Winter Games to enable other new realistic, immersive and responsive sports and entertainment experiences with VR and 360-degree video.

Finally, Intel achieved a new Guinness World Records* title for the most UAVs airborne simultaneously from a single computer indoors when Krzanich presented a spectacular indoor light show performed by 100 Intel® Shooting Star™ Mini drones, or UAVs (unmanned aerial vehicles).

“If you are impressed by what you see at CES this week, stay tuned,” Krzanich stated in his closing remarks. “We are still discovering new ways to apply the power of AI and data. These discoveries will impact nearly every sector of innovation, and Intel is at the forefront of this revolution, bringing to life the promise of data-driven experiences through autonomous driving, AI, 5G and VR. At Intel, we not only see a world of infinite possibilities where technology makes our lives easier, we see a future where technology makes the world a better place.”

For more details and to stay updated on additional news, visit the Intel CES booth (#10048) or see the Intel CES 2018 Press Kit.

Statements that refer to Intel’s plans and expectations for the quarter, the year, and the future, are forward-looking statements that involve a number of risks and uncertainties. All information provided in this presentation is subject to change without notice. A detailed discussion of the factors that could affect Intel’s results and plans is included in Intel’s SEC filings, including the annual report on Form 10-K.

Intel, the Intel logo, Intel Falcon, True View, Shooting Star, neon, Xeon and Intel Atom are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world's first commercially available "conflict-free" microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com and about Intel's conflict-free efforts at conflictfree.intel.com.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

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