Intel Capital Invests $10 Million in TRA

SANTA CLARA, Calif., May 26, 2010 – Intel Capital, Intel Corporation’s global investment organization, today announced a $10 million investment in TRA (True ROI Accountability for Media®), a media planning, measurement and analytics software company. The investment is part of an $18.2 million Series-C round lead by Intel Capital, which includes participation from existing investors Arbitron and WPP. TRA will use the funding for market expansion, continued technology innovation, data acquisition and hiring additional key personnel.

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