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Intel Digital Dreams Study: Smart Tech Tops Americans’ Holiday Wish List

Almost 80 Percent Would Buy Emerging Tech Products as Gifts for Themselves but Want to Try Before They Buy

SANTA CLARA, Calif., Dec. 4, 2014 – The newly released “Intel Digital Dreams” study – pulsing Americans’ technological aspirations – revealed that from east to west and from small towns to large cities, the nation’s appetite is collectively growing for access and ownership of cutting-edge technology. If money were no object, nearly half of respondents desire a 3-D printer or personal robot under the tree this holiday. Not content to “wait and see,” 77 percent are more likely to buy technologies like these as gifts for themselves.

A lack of availability to try new technologies such as 3-D printers and robots is creating anxiety, frustration and even anger for nearly 1 in 2 Americans, according to an earlier Intel study.1 As technology becomes increasingly woven into the fabric of our everyday lives, Americans are becoming impatient about the lack of access to new technologies beyond the realm of what they read and see in the news and publications.

The “Intel Digital Dreams” study, conducted by TNS*, took a peek into the proverbial crystal snow globe, asking Americans about which emerging technologies they would most like to own this holiday, how new types of smart devices could enhance their holidays, and what shopping environment is most conducive to discovering these new experiences. Top findings from the study include:

  • 3-D Printers and Robots Top Holiday Gift Wish Lists: If money were no object, nearly half of Americans would add an emerging technology to their holiday “wish list,” with nearly 1 in 3 dream of owning a 3-D printer or personal robot. Yet, 96 percent of them have never had a hands-on experience with either.
  • Try Before You Buy: Eighty percent of respondents are more likely to buy technology if they have touched or interacted with it. Nearly 6 in 10 Americans (58 percent) would like more hands-on access to smart technologies, and the desire is particularly strong among men (62 percent vs. 55 percent of women) and millennials (28 percent).
  • Dreaming of Digital Holiday Helpers: Americans were united in their desire to make their everyday holiday experiences better, easier and less stressful with new technology. A personal robot would be put to work making meals (30 percent) and even relieving stress with foot rubs and massages (30 percent), and for men (9 percent) perhaps even act as a digital date!

Earlier this year, Intel launched the “The Intel Experience” exclusively in 50 Best Buy retail stores nationwide to provide a hands-on experience for everyone – from tech enthusiasts to technophobes – to try, explore and play with the latest, cutting-edge products and technologies. The zone showcases 3-D printing, augmented reality gaming, the latest digital DJ experience and the newest mobile devices powered by Intel. It will update every season to showcase the many new experiences possible with up-and-coming technologies.

The Intel Experience reaches across the United States from Los Angeles and San Francisco; to Austin, Texas, and Boise, Idaho; across to Annapolis, Maryland, and Daytona Beach, Florida. For more information about The Intel Experience, including a list of stores, visit

Survey Methodology
An omnibus survey was conducted using the field services of TNS from October 25-29, 2014 among a nationally representative sample of Americans (n=2,500). The margin of error for total Americans (n=2,500) is ±1.9%. This means if the study were replicated, the study findings would not vary by more than 1.9 percentage points for total Americans 95 times out of 100.


1. The survey was conducted using the online omnibus field services of Toluna from October 2 – October 3, 2014 among a nationally representative sample of 1,157 Americans 18+ (balanced to census). The margin of error for Americans is ±2.9% at the 95% confidence level.

Best Buy is a trademark of Best Buy and its affiliated companies.

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