Intel, Disney Light Up the Sky Over Walt Disney World Resort with New ‘Starbright Holidays’ Drone Show

Marks Public Debut of New Intel® Shooting Star™ Drone Fleet in the U.S.

NEWS HIGHLIGHTS

  • Intel and Disney demonstrate future of light shows with holiday show-drone performance at Disney Springs at Walt Disney World Resort.
  • Innovative Intel® Shooting Star™ drones are super light and designed for customizable commercial entertainment light shows.
  • Collaboration exemplifies how the two companies continue to push the boundaries of what’s possible to create an amazing entertainment experience.

SANTA CLARA, Calif., Nov. 16, 2016 – Intel and Walt Disney Parks and Resorts are collaborating on an innovative new holiday experience that will take place at the Walt Disney World Resort in Florida over the holiday season. Using all-new Intel® Shooting Star™ drones, the “Starbright Holidays – An Intel Collaboration” show will paint colorful images across the sky at the Disney Springs shopping, dining and entertainment district.

“Starbright Holidays – An Intel Collaboration” marks the first time a show-drone performance of this scale has ever been performed in the United States. It will feature 300 Intel Shooting Star drones in a choreographed aerial performance set to holiday-themed music. The show also marks the U.S. public debut of the Intel Shooting Star drone – a new type of unmanned aerial vehicle (UAV) specifically designed for entertainment purposes such as festivals, air and light shows.

“We are excited to work with Walt Disney Imagineering to bring a fresh and innovative approach to its world-renowned light shows,” said senior vice president and general manager of Intel’s New Technology Group, Josh Walden. “Together, we worked to tackle a new frontier in entertainment, picturing the sky as our canvas and flying lights as ink.”

Press Kit: Drones at Intel

The “Starbright Holidays – An Intel Collaboration” light show will invite guests to Disney Springs to look up to the sky this holiday season and make a special wish. Overhead an aerial ballet of holiday-themed animations will sparkle in the night sky using Intel Shooting Star drones. The performance will be accompanied by a specially orchestrated score of seasonal classics.

When combining the cutting-edge technology from Intel and the limitless creativity from Disney, the two companies were able to rethink what’s possible and create an amazing new entertainment experience.

“We are thrilled to collaborate with Intel on this exciting entertainment experience,” said Jon Snoddy, Walt Disney Imagineering Research & Development Studio Executive. “By combining our technological capabilities, we will be able to light up the sky this holiday season.”

Fact sheet: About the ‘Starbright Holidays’ Drone Light Show

Intel Shooting Star Drone

Designed to be lightweight, the Intel Shooting Star drone is composed of a Styrofoam body and plastics and weighs in at just 280 grams, or less than the weight of a volleyball. The purpose-built quadcopter show drone is also equipped with LED lights that can create over 4 billion color combinations and easily be programmed for any animation. With the improved software and interface, a light show can now be done in a matter of days, instead of weeks or months. Additionally, all 300 Intel Shooting Star drones can easily be controlled by one comptuer. For full details on the Intel Shooting Star, visit the fact sheet.

The “Starbright Holidays – An Intel Collaboration” show joins other holiday enhancements at Disney Springs, including a brand-new Christmas Tree Trail, special seasonal entertainment, meet and greets with Santa, and festive decor throughout all four neighborhoods – Town Center, The Landing, West Side and Marketplace.

About Disney Springs

Disney Springs is a one-of-a-kind Disney experience, treating guests by day and night to great dining, shopping and entertainment amid beautiful open-air promenades, flowing springs and waterfront charm. Offering an air of sophisticated grace and design that harkens to Florida’s waterfront towns at the turn-of-the-century, Disney Springs is home to four distinct, outdoor neighborhoods: The Landing, Town Center, Marketplace and West Side. Nearing completion in 2016, Disney Springs has been undergoing the largest expansion in its history to double the number of shops, restaurants and other venues for guests to explore, which will result in more than 150 establishments. Disney Springs is part of Walt Disney World Resort, located in Lake Buena Vista, Fla.

About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to make the most amazing experiences possible. Information about Intel can be found at newsroom.intel.com and intel.com.

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