SANTA CLARA, Calif., Nov. 22, 2013 – For the first time in its history, Intel Corporation is opening community-based, pop-up retail stores to show off some of the latest devices available this holiday season.
Opening this week in the Nolita neighborhood in New York, Lincoln Park in Chicago and Venice, Calif., the Intel Experience Stores will give visitors the unique opportunity to interact with some of the latest Intel-based devices including laptops, tablets, 2 in 1 devices and portable all-in-one PCs. Visitors will also have access to Intel technology experts who can help with purchase decisions and provide technology advice.
The Intel Experience Stores will also enable people to test drive some of the latest Intel-based devices at home, providing a unique opportunity to truly “try before you buy.” Visitors can purchase devices online from inside the store via BestBuy.com/IntelExperience. Special deals and promotions will be offered at the Intel Experience Stores throughout the holiday season.
Offering a unique in-store experience for visitors, the physical form of each Intel store will change up to three times per day. The stores will be a community hub in the mornings, transform into a technology showcase in the afternoons and then become an entertainment hot spot in the evenings, offering a variety of activities that will also change daily. Visitors can enjoy free coffee every morning, free movies every Friday, featured speakers from the community on a variety of topics and more. A full schedule of activities will be posted online at www.intel.com/stores and communicated through a weekly newsletter distributed in each neighborhood.
“The Intel pop-up stores are designed to be far more than a traditional retail or product showcase, but rather an experience,” said Kevin Sellers, vice president, Sales and Marketing Group and director, Creative Services at Intel. “We’re engaging the local community with a daily schedule of events and entertainment, while offering hands-on access to, and in-store demonstrations of, the latest Intel-based devices available for the holidays – all in a fun, relaxed neighborhood environment.”
As part of the pop-up store initiative, Intel will work with neighboring businesses and organizations to give back and reinvest in the future of the local communities. For example, Intel will offer a technology recycling program through which visitors can bring a wide range of old technology, from small electronics to laptops and printers, to the store to be properly recycled. In exchange, Intel will make a cash or technology donation to local schools in the area. Intel will also invite local technology makers and aspiring inventors to showcase their innovation skills and participate in a challenge that gives back to the community.
The first Intel Experience Store will open in New York in the Nolita neighborhood on Saturday, Nov. 23 at 10 a.m. Additional Intel Experience Stores will open in the Lincoln Park neighborhood of Chicago on Monday, Nov. 25 and in the Venice neighborhood in Los Angeles on Tuesday, Nov. 26. The stores will be open through the holiday season, closing on Jan. 25, 2014. For more information about the Intel Experience Stores, visit www.intel.com/stores.
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