Intel Security’s New Consumer Security Lineup Extends Use of the Cloud to Protect Against Emerging Threats

Innovative Enhancements Combine to Deliver Improved Protection Across Devices

News Release

October 3, 2016

SANTA CLARA, Calif., Oct. 4, 2016 – Intel Security today launched its 2017 consumer security lineup featuring security innovations to better protect the devices people use every day against the latest threats. The centerpiece of the new portfolio is a next-generation anti-malware engine that offers more efficient and effective detection by offloading analysis to the cloud. In addition, McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe offer key cross-device enhancements that make it even easier for users to protect their digital lives.

According to the McAfee Labs Threats Report: June 2016, new ransomware has increased 120 percent since Q1 of 2015 and more than 4.7 billion records have been stolen since 20131, highlighting the need for consumers to keep security top of mind as cybercriminals use increasingly sophisticated attack methods. With most consumers owning more than three connected devices2, and the increased volume of threats, it has become critical to implement security measures to protect their data, especially as more devices are cloud-connected.

“People are enjoying more and more connected devices as part of everyday life – in their homes, in their cars and even in the things they wear,” said John Giamatteo, corporate vice president and general manager at Intel Security. “This wave of new connectivity is exciting, and a reminder that security is more important than ever. We know our customers need solutions that protect their digital lives, particularly as connectivity continues to rise and threats continue to evolve. We’re dedicated to delivering innovative products designed to protect all manner of connected devices and the people who use them. Our 2017 lineup demonstrates this level of commitment.”

New Consumer Portfolio Offers Enhanced Protection and Better User Experience

The 2017 McAfee product line provides protection for popular household devices – from PCs to Macs* and smartphones to tablets – and is complemented by a new anti-malware engine to provide a more efficient and effective security solution.

Key features and enhancements include:

These improvements enable consumers to interact online in a safer and more secure environment, with the ability to manage their security and add new devices from anywhere and at any time. For pricing, availability and more information on the consumer product lineup, visit www.mcafee.com/consumer.

About Intel Security

Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at www.intelsecurity.com.

 

1 According to the Breach Level Index

2 Chase Buckle, “Digital consumers own 3.64 connected devices,” GlobalWebIndex, February 18, 2016

http://www.globalwebindex.net/blog/digital-consumers-own-3.64-connected-devices

3 Real Protect only applies to PCs

According to July 2016 AV-Test and AV-Comparatives independent test results 

5 The Virus Protection Pledge will only be available in English languages at launch. Additional terms apply; see mcafee.com/pledge for details

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world's first commercially available "conflict-free" microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com and about Intel's conflict-free efforts at conflictfree.intel.com.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others.