Intel’s 2012 “Mobile Etiquette” survey evaluated the current state of mobile manners (compared to previous surveys commissioned by Intel in 2009 and 2011). The survey also examined how U.S. adults share and consume information online and how certain digital sharing behaviors impact culture and relationships.
A 2012 report from the Pew Research Center1 reports that 77 percent of U.S. adults own a laptop or desktop computer, 44 percent own a smartphone and 18 percent own a tablet, with 1 in 10 U.S. adults owning all 3 mobile devices. In addition to owning mobile devices, U.S. adults are spending an increasingly significant amount of time online. Nielsen2 recently reported that 117.6 million people visited the Internet via a mobile device last year. As the availability of mobile devices (smartphones, tablets, netbooks, laptops, Ultrabook systems) increases, a continued awareness of how people use their devices is also on the rise.
One-third of U.S. adults (33 percent) responding to the Intel “Mobile Etiquette” survey said they are more comfortable sharing information online than in person. If it wasn’t for the ability to share and consume information online via mobile devices, nearly half of U.S. adults (46 percent) feel they would not know what is happening with their family and friends.
“What it means to be ‘digital’ is something we are all having to negotiate,” said Intel Fellow Dr. Genevieve Bell, director of user interaction and experience at Intel Labs. “As new technologies, devices and services appear, everyone will continue to sort out how all of this will fit into our lives – and how we use these devices and services to connect with others. It has become so much easier to share the small details of our lives with our friends and family, but I think some people are still figuring out the right balance between staying connected and ‘over-sharing.'”
“The work we do at Intel, from product development to consumer research, helps us enable the experiences that people will love,” Bell continued. “As technology continues to evolve, the ability to create, share and consume information is becoming more and more abundant. The latest Intel ‘Mobile Etiquette’ survey highlights the fact that people are still grappling with how to balance the benefits of mobile technology with the downsides – this means we all still have those moments of poor mobile manners.”
Intel enables the mobile lifestyles that are possible today with products powered by the visibly smart Intel® Core™ processors and the Intel® Atom™ processor family, as well as cloud-based services that allow consumers to create, share and consume content and enjoy amazing digital experiences anytime, anywhere. As an innovator behind the technology powering mobile devices and mobile lifestyles, Intel is on a continued quest to understand consumers’ changing mobile usage models, how it impacts consumers’ lives, and how technology should evolve in the future. This drives Intel innovation to create the technology experiences that people desire and love.
Key Survey Findings
According to Intel’s recent “Mobile Etiquette” survey, an overwhelming majority of U.S. adults (85 percent) share information online, with one-quarter of U.S. adults sharing information at least once a day. Nearly one-quarter of U.S. adults (23 percent) feel they are missing out when they are not able to share or consume information online.
The Intel survey revealed that while digital sharing on mobile devices (smartphones, tablets, netbooks, laptops, and Ultrabook systems) helps us stay connected to others, the tendency to perhaps share too much information can annoy some people. U.S. adults reported the following digital sharing behaviors as top pet peeves: people who constantly complain (59 percent), people who post inappropriate/explicit photos (55 percent), and people who share information that they would consider private (53 percent).
Intel survey respondents stated that they wish people thought more about how others perceive them when reading shared information online, and how this can cause people to form opinions based on a person’s online personality and sharing behavior. Four out of 10 U.S. adults reported that they typically choose not to associate with people whose opinions they disagree with online.
More than one-quarter of respondents (27 percent) stated that they are an open book —both in person and online — and that there is very little they would not share online. However, only about half of U.S. adults (51 percent) said that they would feel comfortable if all of their online activity was made public. Perhaps this is because 27 percent of U.S. adults admit to having a different personality online than in person, and 1 in 5 U.S. adults (19 percent) reported that they have shared false information online.
Most U.S. adults (81 percent) believe that mobile manners are becoming worse (compared to 75 percent of U.S. adults surveyed a year ago), and 92 percent of U.S. adults wish people practiced better mobile etiquette in public. As a follow up to Intel’s “Mobile Etiquette” surveys in 2009 and 2011, U.S. adults continue to report that the top 3 pet peeves are texting or typing while driving a car (77 percent), talking on a device loudly in a public place (64 percent), and having the volume too loud in a public place (55 percent).
The Emily Post Institute’s Take on Manners for a New World
With technology advancements by Intel and other companies making it easier than ever to share content from anywhere and at any time, the recent Intel survey revealed that the majority of U.S. adults (86 percent) agree that social etiquette needs to be updated to include guidelines on “Mobile Etiquette” and “Digital Sharing.”
“The Intel survey results clearly show that we love being connected. Sharing and getting together online are integral parts of building and maintaining relationships,” explains author and etiquette expert Anna Post of The Emily Post Institute. “But we’re still finding our way when it comes to determining the most appropriate behavior in any given situation online. Should I post
a picture of my friend’s newborn before she does? Is it acceptable to have 3 different online dating profiles? Does your entire social network want to know what you had for dinner last night? The Intel survey results help us to continue building etiquette guidelines for appropriate online behavior and sharing.”
Live Audio Conference Call
Join Bell at 9 a.m. PDT today (May 9) for a live audio conference call that will further explore the findings of Intel’s latest “Mobile Etiquette” survey. Bell will share her insights on the findings, as compared to her own work as an anthropologist and researcher. The conference call will conclude with a brief Q&A.
In Bell’s role with Intel as the director of user interaction and experience in Intel Labs, she leads a research team of social scientists, interaction designers, human factors engineers and computer scientists. This team shapes and helps create new Intel technology and products that are increasingly designed around people’s needs and desires. In addition to leading this increasingly important area of research at Intel, Bell is an accomplished industry pundit on the intersection of culture and technology.
To attend, please register at: http://bit.ly/IntelMobileEtiquetteCall. Once you have registered, you will be provided with the information you need to join the conference, including dial-in numbers and passcodes.
The survey was conducted online within the United States by Ipsos Observer on behalf of Intel from March 1-16, 2012 among a nationally representative sample of 2,008 U.S. adults ages 18 and older with a margin of error of plus or minus 2.2 percentage points.
For additional information on Intel’s “Mobile Etiquette” survey, visit www.intel.com/newsroom/mobileetiquette.
Intel is a trademark of Intel Corporation in the United States and other countries.
1 Amy Mitchell, Tom Rosenstiel and Leah Christian; “Mobile Devices and News Consumption: Some Good Signs for Journalism”; http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/
2 “State of the Media: U.S. Digital Consumer Report Q3 – Q4 2011”; www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Digital-Consumer-Report-Q4-2012.pdf