- Dell presents an all-new social film, “What Lives Inside,” in collaboration with Intel; visit www.whatlivesinside.com.
- Fans can submit character sketches for potential inclusion in the film starting on January 13; first episode of the social film will be streamed exclusively on Hulu on March 25.
- Film stars Colin Hanks, J.K. Simmons and Catherine O’Hara and will be directed by two-time Oscar-winner Robert Stromberg, who last directed “Maleficent.”
The film centers around Taylor (Hanks), the son of an absentee father who finds himself on a journey of self discovery. His father (Simmons) was a well-known and acclaimed children’s puppeteer who was widely celebrated for his creativity. After his passing, Taylor discovers a mysterious world of his dad’s creation and finds himself on an adventure that will soon unlock his own creativity. The Intel-powered Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot will play a critical character in the film, accompanying Taylor on every step of the journey and helping to unlock his creativity. Integrated into the viewing experience in an organic manner, the product’s unique features become the perfect tools for the emerging artist in Taylor to showcase his work. The stunning organic light-emitting diodes (OLED) infinity edge-to-edge screen with more than 4 million pixels captures the rich and saturated colors of his creations. The tablet is also the first to integrate the Intel® RealSense™ Snapshot technology that captures a depth map for every picture taken, allowing Taylor to make instant measurements on his journey.
“The story has become a very personal journey for me,” said Stromberg. “As a working father in Hollywood, I can relate to the father’s struggles in the movie, which made me very passionate about how the characters evolved. I am also extremely excited about the prospect of directing a social film and find myself daily thinking of ways to increase fan involvement in the film. This unique format will allow us to bridge the emotional and fantasy elements to create something not only unforgettable, but personal.”
“Dell’s commitment to innovation is brought to life stunningly through the lens of ‘What Lives Inside,'” said Marissa Tarleton, executive director of Consumer and Small Business, North America Marketing for Dell. “Working with Intel on this project will allow us to continue to inspire consumers, foster creativity among social film fans new and old, and promote the new wave of computing among these communities. Our products have always been at the forefront of innovation and now, through the ‘Inside Films’ series, we have been able to showcase a unique approach to marketing products to consumers.”
This is the first time Dell has collaborated with an award-winning director and cast to produce a Hollywood-quality film. The series, now in its fourth year, has worked with a range of top talent. Past films have featured Hollywood stars such as Harvey Keitel, Emmy Rossum and Topher Grace, and the films have repeatedly won the admiration of Emmy and Cannes committees as well as over 200 million viewers worldwide.
“This social film provides an engaging and unique way to showcase the capabilities of the Intel RealSense technology through the Dell Venue 8 7000 series,” said Doug Parker, vice president of Intel Partner Marketing.
Viewers can visit www.WhatLivesInside.com or www.Facebook.com/insidefilms to submit character sketches for the chance to have their work featured in the film. Fans can also view the director’s video and the behind the scenes video.
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