Media Alert: SMS Audio BioSport™ Powered by Intel® Now Available

News Release

December 3, 2014

BioSport™ In-Ear headphones, developed in collaboration between SMS Audio and Intel, are now available. The headphones include advanced technology features to deliver a high-quality audio experience while gathering actionable data on fitness progress. The heart rate monitoring headphones integrate biometric sensors for fitness data collection – allowing users to track goals and progress to achieve peak physical performance.

  • Consistency – BioSport improves the consistency of data collection with an ear-wing design that sits deeper in the ear canal for continuous, real-time heart rate monitoring. Fusing fitness with technology, the built-in sensor continuously measures heart rate while dynamically removing noise signals caused by the body’s motion during a workout.
  • Integrated Charging – BioSport includes technology that enables the 3.5mm gold-plated audio jack to power the headphones and biometric monitoring capabilities, so users have the freedom of on-the-go power.
  • Durability – BioSport is ultra-durable with a 40U-rubberized coating to resist chipping and scratching. The headphones are IPX4-rated for protection against sweat and resistance to water.
  • Fitness-tracking – To help track your heart rate, pace, distance, elevation and calorie burn, the SMS Audio BioSport In-Ear Headphones will be compatible with popular mainstream fitness app RunKeeper, with additional application support planned in 2015.

The BioSport In-Ear headphones are available now with initial release at Dick’s Sporting Goods and online at, and BioSport headphones come in Sport blue, Sport yellow and Sport gray and retail for MSRP $149.95. This price includes a free trial of the fitness app, Runkeeper Elite, a neoprene carrying case and three sizes of ear gels and hooks.

Founded by entrepreneur and music artist Curtis “50 Cent” Jackson, SMS Audio is a premier audio, headphone and accessories brand. The collaboration between Intel Corporation and SMS Audio to develop BioSport was announced in August 2014, with investor and partner, Carmelo Anthony.


Kiersten von Grimmenstein, BLASTmedia, SMS Audio

317-806-1900 x106,

Ellen Healy, Intel Corporation


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