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2017 CES: The High-Flying and the Amazing Dominate Intel’s Booth
Intel’s mammoth booths at past International Consumer Electronics Shows have been home to plenty of shiny tech.
This year, Intel’s 12,000-square-foot pavilion is less about the gadgets and tools and more about the experiences the company’s technology delivers. Crowds who poured into the booth when it opened Thursday saw theatrically-lit areas dedicated to virtual reality, automated driving, wearables, sports and more.
Three examples illustrate this new approach to display what Intel technology does best at the huge four-day conference in Las Vegas.
The world of sports: At the Intel sport court, Jus Fly — with the group Dunk Elite (“the best dunkers from all over the world”) — and other athletes had their wrists and waists fitted with Intel Curie modules. The tiny modules fed data wirelessly and in real-time to a scoreboard revealing an offering of never-heard-of-before basketball parameters: dunk power, jump consistency, pass power, dribble frequency, jump height, jump length, among others.
Not long after Thursday’s opening, Intel CEO Brian Krzanich took to the court and Jus Fly took to the air. The professional basketball dunker soared over Krzanich who served up the assists to a crowd of visitors and Intel employees.
A baseball player's body kinetics -- wrist speed, shoulder speed, hip speed -- is measured in the Intel pavilion at the 2017 International Consumer Electronics Show. Data are collected to improve batting performance using the Intel Quark SoC and the Majestic Swing IQ powered by Intel technology. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
A baseball player's body kinetics -- wrist speed, shoulder speed, hip speed -- is measured in the Intel pavilion at the 2017 International Consumer Electronics Show. Data are collected to improve batting performance using the Intel Quark SoC and the Majestic Swing IQ powered by Intel technology. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
A baseball player's body kinetics -- wrist speed, shoulder speed, hip speed -- is measured in the Intel pavilion at the 2017 International Consumer Electronics Show. Data are collected to improve batting performance using the Intel Quark SoC and the Majestic Swing IQ powered by Intel technology. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
A baseball player's body kinetics -- wrist speed, shoulder speed, hip speed -- is measured in the Intel pavilion at the 2017 International Consumer Electronics Show. Data are collected to improve batting performance using the Intel Quark SoC and the Majestic Swing IQ powered by Intel technology. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
Brian Krzanich, Intel chief executive officer, and athletes from Dunk Elite take the court with Intel Curie modules on Thursday, Jan. 5, 2017. The modules capture data for real-time analytics captured during dunking and skills challenges. Intel Corporation presents new technology at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel chief executive officer, and athletes from Dunk Elite take the court with Intel Curie modules on Thursday, Jan. 5, 2017. The modules capture data for real-time analytics captured during dunking and skills challenges. Intel Corporation presents new technology at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel chief executive officer, and athletes from Dunk Elite take the court with Intel Curie modules on Thursday, Jan. 5, 2017. The modules capture data for real-time analytics captured during dunking and skills challenges. Intel Corporation presents new technology at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Brian Krzanich, Intel chief executive officer, and athletes from Dunk Elite take the court with Intel Curie modules on Thursday, Jan. 5, 2017. The modules capture data for real-time analytics captured during dunking and skills challenges. Intel Corporation presents new technology at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
DAQRI Smart Glasses, a wearable device for industrial applications built on a 6th Generation Intel Core processor platform, superimposes instructions over a worker’s field of vision. Visitors to the Intel booth during the 2017 International Consumer Electronics Show were able to try the glasses. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas.
DAQRI Smart Glasses, a wearable device for industrial applications built on a 6th Generation Intel Core processor platform, superimposes instructions over a worker’s field of vision. Visitors to the Intel booth during the 2017 International Consumer Electronics Show were able to try the glasses. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
DAQRI Smart Glasses, a wearable device for industrial applications built on a 6th Generation Intel Core processor platform, superimposes instructions over a worker’s field of vision. Visitors to the Intel booth during the 2017 International Consumer Electronics Show were able to try the glasses. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
Crowds circle a BMW i8 on Thursday, Jan. 5, 2017, in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surrounding the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds circle a BMW i8 on Thursday, Jan. 5, 2017, in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surrounding the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds circle a BMW i8 on Thursday, Jan. 5, 2017, in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surrounding the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds circle a BMW i8 in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surround the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. And Microsoft HoloLens headsets offer an augmented reality trip deeper into the experience. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
Crowds circle a BMW i8 in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surround the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. And Microsoft HoloLens headsets offer an augmented reality trip deeper into the experience. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
Crowds circle a BMW i8 in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surround the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. And Microsoft HoloLens headsets offer an augmented reality trip deeper into the experience. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
Crowds circle a BMW i8 in the Intel Corporation booth at the International Consumer Electronics Show. Three transparent OLED displays surround the car, showing attendees key aspects of Intel’s scalable platform that spans from car to cloud. And Microsoft HoloLens headsets offer an augmented reality trip deeper into the experience. CES runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Intel Corporation)
Crowds gather Thursday, Jan. 5, 2017 at the Intel Corporation booth during the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds gather Thursday, Jan. 5, 2017 at the Intel Corporation booth during the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds gather Thursday, Jan. 5, 2017 at the Intel Corporation booth during the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Jong Cheol Jin tries on a virtual reality headset during a visit to the Intel Booth at the 2017 International Consumer Electronics Show on Jan. 5, 2017. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Donna Allen tries on a virtual reality headset during a visit to the Intel Booth at the 2017 International Consumer Electronics Show on Jan. 5, 2017. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Presentations in the Intel Corporation booth on Thursday, Jan. 5, 2017, highlight new technology on display at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Presentations in the Intel Corporation booth on Thursday, Jan. 5, 2017, highlight new technology on display at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds gather Thursday, Jan. 5, 2017 at the Intel Corporation booth during the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds gather Thursday, Jan. 5, 2017 at the Intel Corporation booth during the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Jeffrey Lo of Intel Corporation discusses the Intel Aero Platform, a UAV developer kit powered by an Intel Atom quad-core processor, in the Intel booth at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Jeffrey Lo of Intel Corporation discusses the Intel Aero Platform, a UAV developer kit powered by an Intel Atom quad-core processor, in the Intel booth at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Presentations in the Intel Corporation booth on Thursday, Jan. 5, 2017, highlight new technology on display at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas.
Presentations in the Intel Corporation booth on Thursday, Jan. 5, 2017, highlight new technology on display at the 2017 International Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas.
A visitor to the Intel Corporation booth tries out a Project Alloy headset on Thursday, Jan. 5, 2017, at the International Consumer Electronics Show. Project Alloy is a performance-based, all-in-one head-mounted display that uses Intel’s VR-optimized Intel RealSense technology to merge physical, real-life movement and environments with simulated virtual objects, environments and actions. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
A visitor to the Intel Corporation booth tries out a Project Alloy headset on Thursday, Jan. 5, 2017, at the International Consumer Electronics Show. Project Alloy is a performance-based, all-in-one head-mounted display that uses Intel’s VR-optimized Intel RealSense technology to merge physical, real-life movement and environments with simulated virtual objects, environments and actions. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Crowds circle an Intel Shooting Star drone on Thursday, Jan. 5, 2017, at the 2017 International Consumer Electronics Show. The drone is the Intel Corporation's first drone created for entertainment light shows. The event runs from Jan. 5 to Jan. 8, 2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Automated driving: In another corner, a gullwinged BMW i8 drew crowds. To showcase the coming-fast-future of automated driving in an enclosed space, Intel marketers used Microsoft HoloLens “holographic computer” headsets to build an augmented reality experience that let attendees “see” what the car sees: sensor data from all sides, other traffic and even data flying up and down from the cloud.
The AR experience allowed attendees to get a feel — from the cockpit or outside the car — for how the future of automated driving will pin passengers in their seat thanks to on-board artificial intelligence and 5G connectivity.
Project Alloy: Before CES opened, Krzanich on Wednesday afternoon offered a public update on Project Alloy (It’s moving forward in 2017, he said as two players turned a living room into a multiplayer game). An experiental merged reality demonstration in the Intel pavilion backed up that prediction with the opportunity to blast zombies.
Project Alloy’s all-in-one head-mounted display uses Intel’s virtual reality-optimized Intel® RealSense™ technology to merge physical, real-life movements and environments with simulated virtual objects, environments and actions.
In the space of a softly padded room, gamers could turn and move around freely, as if walking through a darkened cemetery. But they also could see the walls — rendered to look like a chain-link fence — to keep from smacking into them. It’s that ability to see the walls that allows for a gaming experience where only zombies are harmed.
Through CES’s first day, the Intel booth was crowded with visitors. It was a heartening result for Victor Torregroza, who oversaw the pavilion’s creation for Intel. He estimated that during the show’s four-day run, the Intel booth will draw about 85,000 people with an average time in the booth of about 20 minutes.
Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel’s innovations, go to newsroom.intel.com and intel.com.