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Intel Increases Brand Value for 2nd Consecutive Year on Interbrand’s Best Global Brands List

For the second year in a row, Intel Corporation has increased its brand value by 4 percent and is ranked 14th on Interbrand’s 2016 Best Global Brands list. Interbrand’s annual ranking identifies the 100 best global brands by analyzing the many ways a brand benefits an organization.

Intel’s rank was based on attributes that contribute to a brand’s cumulative value, including the company’s financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure earnings for the company.

“This year, we embarked on a major rebranding effort with a call-to-action to ‘experience what’s inside’ by showcasing the amazing experiences our technology makes possible,” said Steve Fund, senior vice president and chief marketing officer of Intel. “The increase in our brand value is a reflection of marketing helping Intel transform as a company.”

For information, visit the 2016 Interbrand Best Global Brands Ranking.

About Intel

Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel’s innovations, go to newsroom.intel.com and intel.com.

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