For the second year in a row, Intel Corporation has increased its brand value by 4 percent and is ranked 14th on Interbrand’s 2016 Best Global Brands list. Interbrand’s annual ranking identifies the 100 best global brands by analyzing the many ways a brand benefits an organization.
Intel’s rank was based on attributes that contribute to a brand’s cumulative value, including the company’s financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure earnings for the company.
“This year, we embarked on a major rebranding effort with a call-to-action to ‘experience what’s inside’ by showcasing the amazing experiences our technology makes possible,” said Steve Fund, senior vice president and chief marketing officer of Intel. “The increase in our brand value is a reflection of marketing helping Intel transform as a company.”
For information, visit the 2016 Interbrand Best Global Brands Ranking.