Intel and Michael Phelps Encourage PC Refresh in New Commercials

News Byte

October 12, 2016

World Champion Michael Phelps* is working with Intel on new commercials. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons* that showcases better experiences found on new Intel-powered PCs. The Intel association with Phelps is a natural fit as both are known for their speed and world-class performance.

“Intel’s brand promise is to make amazing experiences possible,” said Steve Fund, Intel’s senior vice president and chief marketing officer. “These new ads featuring Michael Phelps draw a parallel between the newest lightning-fast Intel-powered PCs and one of the world’s fastest swimmers.”

The spots titled “Faster Processing” and “Phelps Face” feature Jim Parsons and Phelps using an old, slow computer. Phelps’ frustration is visible as the computer just cannot keep up. Parsons convinces Phelps to upgrade to an Intel-powered PC for a faster, more seamless experience. The creative assets featuring Phelps aim to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new PC.

“I’m excited to work with Intel as I can relate to Intel’s continuous improvement on speed, power, efficiency and amazing performance, which is similar to my own athletic journey,” Phelps said.

The commercials will begin airing Oct. 17, along with corresponding social and online assets.

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Michael Phelps and Jim Parsons are on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps is on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps is on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps and Jim Parsons are on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps and Jim Parsons are on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps and Jim Parsons are on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps is on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps is on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps is on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)
Michael Phelps and Jim Parsons are on set shooting the latest ads with Intel. The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs. (Credit: Intel Corporation)

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About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world's first commercially available "conflict-free" microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com and about Intel's conflict-free efforts at conflictfree.intel.com.

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