Intel launched its new global business-to-business (B2B) marketing campaign starring “The Future” and recurring actor Jim Parsons, and focusing on sectors where Intel technology is building the future, such as artificial intelligence and autonomous driving.
The campaign includes two commercials featuring “The Future” as a character representing how Intel technology empowers businesses to face the future with confidence.
“The new campaign brings to life the idea that at Intel, we know the future, because we’re building it,” said Steve Fund, senior vice president and chief marketing officer at Intel Corporation. “We’ll showcase the advances we’re making in emerging technologies today to make the future of business even more amazing.”
Intel recently conducted research among senior business leaders, which revealed a universal anxiety about what the future will bring and a fear of being outpaced by emerging technologies. In the first spot titled “Artificial Intelligence,” Parsons points out that what Intel is doing in artificial intelligence (AI) is helping business people see trends to stay ahead of the competition. The second spot, titled “Autonomous Driving,” will highlight how Intel is accelerating the future of autonomous vehicles and 5G network technology.
“Artificial Intelligence” will begin airing April 18 in the United States, followed by “Autonomous Driving” on April 25. The B2B campaign includes corresponding social and online assets, as well as vertical campaigns in China, Germany, Japan and the United Kingdom.