Intel’s news source for media, analysts and everyone curious about the company.

Intel Unveils Project Athena Open Labs, Expands Ecosystem Integration to Optimize Laptop Components

newman intel project athena
Josh Newman, Intel vice president and general manager of PC Innovation Segments in the Client Computing Group, shares details of Project Athena to 500 members of the PC ecosystem at the Project Athena Symposium and Workshop on May 8, 2019, in Taiwan. (Credit: Intel Corporation)
» Click for full image

What’s New: Intel today revealed plans for Project Athena Open Labs in Taipei, Shanghai and Folsom, California, to support performance and low-power optimization of vendor components for laptops built to Project Athena design specifications and target experiences in 2020. Located in key ecosystem hubs and operated by teams of Intel engineers with system-on-chip (SOC) and platform power optimization expertise, the three Open Labs sites will begin operating in June 2019 to enable and optimize components.

“Across the industry, we each play an important role in delivering the advanced laptops of today and the future. Project Athena Open Labs are a critical step in enabling more extensive, day-to-day collaboration with the components ecosystem to continuously raise the bar for innovation across the platform.”
–Josh Newman, Intel vice president and general manager of PC Innovation Segments, Client Computing Group

What It Means: Intel’s expanded level of integration with the PC ecosystem will accelerate the development of advanced laptop designs and capabilities by adding greater efficiency to the component selection process for OEMs, and by enabling a continuous cycle of tuning and testing based on real workloads and usage models.

Why It’s Important: This week, more than 500 members of the PC ecosystem gathered in Taiwan for the Project Athena Ecosystem Symposium to ready the first wave of Project Athena designs. Announced at CES 2019, Intel’s innovation program, code-named “Project Athena,” was developed to help bring to market a new class of advanced laptops. Co-engineered with partners across the ecosystem, the first Project Athena devices will be available in the second half of this year.

project athena open labs execution flowWith Project Athena, Intel has fundamentally changed its approach to innovation. Rooted in extensive research to understand how people use their devices and the challenges they face, Intel engineers and social scientists have developed a set of predefined key experience requirements designed to enable new experiences and capitalize on next-generation technologies, such as 5G and artificial intelligence, across the full PC platform.

Every component within a laptop affects the user experience, from power consumption to responsiveness and beyond. Enabling component vendor assessment, tuning and compliance at the Open Labs will help drive consistency in delivering the best technologies without compromise. Early alignment and enablement at the component level sets a strong foundation for OEM design readiness and implementation to help ensure systems meet Project Athena experience targets.

How It Works: Project Athena Open Labs will be the first step in readying the next wave of Project Athena designs for 2020 and beyond. Independent hardware vendors (IHVs) will have the opportunity to submit parts for compliance assessment via Project Athena Open Labs, and Intel’s OEM partners can also nominate preferred component vendors for participation.

Each lab is supported by experienced engineers to test, tune and provide recommendations to improve power and performance capabilities across a broad range of laptop components and categories, such as audio, display, embedded controllers, haptics, SSDs and wireless. The state-of-the-art facilities are located in regional hubs, so ODMs and IHVs can come into the labs year-round for component assessment and solution pathfinding aligned to the Project Athena vision. Following assessment, a list of optimized components will be made available to OEMs for consideration throughout product development cycles.

OEMs, ODMs and IHVs will begin to submit components to the Open Labs over the coming weeks.

More Context: Intel at 2019 Computex (Press Kit) | Intel at Computex 2019 (Media Alert) | Client Computing News

About Intel

Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel’s innovations, go to and

© Intel Corporation. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.