During football’s biggest game, Intel will showcase how its 360-degree replay technology is creating immersive experiences for fans, offering the best seat in the house to experience on field highlights and action for the biggest game of the season. For the first time during an NFL broadcast, Intel technology is enabling viewers to “Be the Player,” allowing them to experience plays from the player’s point of view and fully immerse themselves in the action of the game. Through its partnerships with leading sports leagues, teams and athletic brands, Intel is driving the next wave of powerful technologies that will transform the sports experience for the next generation of fans, athletes and coaches.

Press Releases

Tom Brady Ad

  • Brady Everyday | Tom Brady | Intel
  • Still the #GOAT | Tom Brady Fan 360 | Intel

  • Intel’s 360 replay technology offers a glimpse of Tom Brady’s mo
  • Intel’s 360 replay technology offers a glimpse of Tom Brady’s mo
  • Intel’s 360 replay technology offers a glimpse of Tom Brady’s mo
  • Intel’s 360 replay technology offers a glimpse of Tom Brady’s mo
  • Intel’s 360 replay technology offers a glimpse of Tom Brady’s mo

» Download all images (ZIP, 6 MB)

Superbowl Halftime

  • Behind the Scenes at Pepsi Zero Sugar Super Bowl LI Halftime Show
  • Interviews with Intel Drone Team on Integration during Pepsi Zero Sugar Super Bowl LI Halftime Show (B-roll)
  • Intel Shooting Star Drones Featured during Pepsi Zero Sugar Super Bowl LI Halftime Show (B-roll)
  • Intel Post-Pepsi Zero Sugar Super Bowl LI Halftime Show Ad Spot
  • Intel Drone Team Wraps Up Light Show at Pepsi Zero Sugar Super Bowl LI Halftime Show

» Download “Intel Shooting Star Drones Featured during Pepsi Zero Sugar Super Bowl LI Halftime Show (B-roll)”
» Download “Interviews with Intel Drone Team on Integration during Pepsi Zero Sugar Super Bowl LI Halftime Show (B-roll)”

  • Intel Shooting Star drone fleet lights up the sky behind Lady Ga
  • An Intel Shooting Star drones fleet lights up the sky in an American Flag formation during the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. (Credit: Intel Corporation)
  • An Intel Shooting Star drones fleet lights up the sky in the Intel logo following the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. (Credit: Intel Corporation)
  • An Intel Shooting Star drones fleet lights up the sky in the Pepsi logo following the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. (Credit: Intel Corporation)
  • Intel and Walt Disney Parks and Resorts are collaborating on “St
  • Intel set a Guinness World Record when the company flew 500 Inte

» Download all images (ZIP, 4 MB)

360 Replay Technology

  • Intel 360 Replay Pilot Describes Production in Houston (B-roll)
  • Intel 360 Replay Technology Production Room in Houston (B-roll)
  • Intel Leaders Describe the Challenges and Benefits of 360 Replay (B-roll)
  • Intel 360 Replay: James Carwana and Jeff Hopper Describe the Technology (B-roll)
  • Intel 360 Replay's 'Be the Player' Gives You a Player's Point of  View
  • Intel’s Steve Fund Describes the Marketing Plan for Intel 360 Replay Technology (B-roll)

» Download video: “Intel 360 Replay Pilot Describes Production in Houston (B-roll)”
» Download video: “Intel 360 Replay Technology Production Room in Houston (B-roll)”
» Download video: “Intel Leaders Describe the Challenges and Benefits of 360 Replay (B-roll)”
» Download video: “Intel 360 Replay: James Carwana and Jeff Hopper Describe the Technology (B-roll)”
» Download video: “Intel 360 Replay’s ‘Be the Player’ Gives You a Player’s Point of View”
» Download video: “Intel’s Steve Fund Describes the Marketing Plan for Intel 360 Replay Technology (B-roll)”

On Intel.com

Third Party media releases