130+ Customers Choose Intel Series 3 Processors for Edge Devices

What’s new

Intel today announced major momentum for Intel Robotics and AI at the edge, powered by the Intel Series 3 processor family, enabling more than 130 edge AI and edge computing design engagements. The momentum includes a major design with Sensory AI for Ella the first multi-agent Physical AI store running in public commercial service, which is moving to Intel architecture. To help the robotics industry turn development designs into deployed fleets, Intel also introduced OpenVINO Physical AI, a first of its kind, Intel-optimized, open‑source framework that addresses the challenges of cost‑effective deployment and scale.

“Physical AI models are transforming robotics, but deployment has been slowed by fragmented software stacks and one‑off integrations for every robot. With Intel Core Ultra Series 3 and OpenVINO Physical AI, we provide a unified, open, and scalable path from AI experimentation to production-grade robots delivering hardware-accelerated, high-performance inference.”

- Dan Rodriguez, Corporate Vice President, Edge Computing Group, Intel

Sensory AI Chooses Intel Architecture for Ella, a Multi-Agent Physical AI Store

Demonstrating the impact of Intel Core Ultra Series 3 and Intel Robotics solutions, Sensory AI has replaced a fragmented CPU plus discrete accelerator architecture in their Ella with a single Intel Core Ultra Series 3 platform for both real‑time control and AI. The result is a multi-agent Physical AI store where three specialized AI agents - Avatar, Guardian, and Ella Agent - run concurrently on a single SoC, handling customer conversation, system operations, and store-level business intelligence, while a deterministic orchestrator commands the robot. This eliminates an entire class of components, cuts software complexity, increases ROI, and creates a cleaner path to scale new robot designs on future Intel platforms. See what Ella’s brewing up at Computex in the TWTC Main Entrance.

OpenVINO Physical AI: Bridging the Gap from Lab to Factory Floor

Intel introduced the Physical AI Studio and OpenVINO Physical AI as part of its Robotics AI Suite to help developers and operations teams move from experimental models to scalable, real-world deployments. Physical AI Studio enables developers to do data collection, model fine tuning, optimization and quantization, and export pre-validated, fine-tuned VLA models for deployment. OpenVINO Physical AI is the first open-source robotics library with a silicon optimized inference runtime. It provides developers with a consistent way to take robot policies and multimodal models from experimentation into working robot systems while maximizing inference performance. It also offers integration with open-source robotics model development environments like Physical AI Studio and LeRobot for seamless model export.

The Missing Link for Robotics and Edge AI

Operations leaders facing labor shortages, rising costs, and competitive pressure are accelerating investments in robotics and automation to keep production lines running and improve throughput. At the same time, robotics platforms are shifting from deterministic systems to autonomous physical AI systems that must perceive, reason, and act safely in the real world with millisecond‑accurate timing.

Until now, deploying physical AI models at scale has required highly customized pipelines for each robot to handle sensors, codecs, inferencing loops, and actuation, often locking customers into over‑provisioned, dual‑compute solutions that are expensive to deploy and maintain. By pairing Intel Core Ultra Series 3 with the OpenVINO Physical AI, Intel offers a unified hardware‑software stack that helps customers lower total cost of ownership, reuse more of their code across different robot types, and scale fleets across factories, warehouses, and retail environments more efficiently.

The Intel Robotics portfolio includes new software tools as part of Intel Robotics AI Suite, Robotics development kits from Intel partners, and Intel Core Ultra Series 3 and Intel Core Series 3 processors designed specifically for robotics and edge AI applications.

When It's Available:  OpenVINO Physical AI preview available on GitHub with general availability 2H 2026; Physical AI Studios available now

More: intel.com/robotics | Intel Robotics AI Suite | OpenVINO Physical AI