Intel and Global Retail Partners Launch New Intel Experience Store for the Holiday Shopping Season

Tuesday, October 21, 2025 – Today, Intel is launching its Intel Experience store for the 2025 winter holiday shopping season – beginning in New York City and expanding to London, Munich, Paris, and Seoul over the next week. Building on the success of its London activation in 2024, the Intel Experience store will feature new interactive AI PC exhibitions from Intel technology partners including ASUS, Acer, Dell, Google, HP, Lenovo, LG, Microsoft, MSI, and Samsung.

“Intel is excited to bring this AI-powered shopping experience – in collaboration with our global retail and technology partners - to shoppers around the world for the holiday shopping season. AI technology has the potential to enable better everyday experiences for all of us, and this showcase will give shoppers an opportunity to see just how Intel and its partners are powering new ways for communities to create, game, work, learn, and connect.”

– Brett Hannath, Corporate Vice President and Chief Marketing Officer (CMO), Intel

The dates and locations for this year’s Intel AI Experience store include:

• New York City: 1251 6th Avenue, from Wednesday,10/29 – Sunday, 11/30
• London: 95 Oxford St., from Thursday, 10/30 – Sunday, 11/30
• Munich: Viktualienmarkt 6, from Thursday 10/30 – Saturday, 12/6
• Paris: 14 Boulevard Poissonniere, from Tuesday, 11/4 – Sunday, 11/30
• Seoul: OPUS 407, 1318-1 Seocho-dong, from Friday 10/31 – Sunday, 11/30

The Intel Experience store event provides shoppers with the opportunity to explore new, AI-powered PC features and applications that often get overlooked in broader conversations regarding AI technology. For more information on the Intel Experience store, please visit the Intel Experience store page.

Updated 10/28/2025: This release has been updated to correct an error for the Munich store dates. The original release listed the store's last day of operation as December 9. The Munich AI experience will run from October 30, 2025, to December 6, 2025.